Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well. Your content must stand out from all the other content people are bombarded with. Optimized content marketing campaigns weave stories together through multiple pieces of content and content types. Think of an email newsletter and complementary social posts tied to a blog post that links to a relevant landing page, video, and/or podcast with a value-added call to action.

Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn

Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn

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