Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

BKA Content | May 13, 2020

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well. Your content must stand out from all the other content people are bombarded with. Optimized content marketing campaigns weave stories together through multiple pieces of content and content types. Think of an email newsletter and complementary social posts tied to a blog post that links to a relevant landing page, video, and/or podcast with a value-added call to action.

Spotlight

Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaigns across the various social media platforms you use.

Spotlight

Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaigns across the various social media platforms you use.

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CONTENT MARKETING

AppMail Launches an Innovative New Email Marketing Feature

AppMail | May 12, 2021

AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site. Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself. Customers will be less hesitant to read or click on the content of an email as a result of this simple and time-saving feature, which may lead to more conversions and engagement. About AppEmail's New in-email Feature In email marketing, it's a well-known reality that recipients don't often click on links. In reality, the average email click-through rate is about 10.29%. As a result, AppMail's latest development may be welcome news in the email marketing community. Instead of having to click a link to check-in for a flight or arrange to seat, LATAM airline customers may do so directly from the email. LATAM saw a 37% rise in conversions after adding the ability to check-in and select seats to their emails, with 90% users engaged with the content for at least 18 seconds (which is a long time in the world of email marketing). Not only is this beneficial for LATAM's email campaigns, but it also makes for a more efficient airport routine, since check-in queues can be significantly reduced.

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CHANNEL PARTNERSHIPS

New Global Partner Program to Accelerate Fungible’s Growth

Fungible | April 21, 2022

Fungible, Inc., an infrastructure company, announced the launch of the Fungible Partner Exchange (FunPX) partner program. This program allows distributors, resellers, and technology providers to connect, collaborate and grow their composable infrastructure capabilities. It offers best-in-class technology solutions crucial to cloudify the world’s data centers. “It’s my pleasure to announce the FunPX partner program. We recognize the importance of the channel. Our partners have been instrumental in fueling Fungible’s success and are a critical component in reaching our growth targets, We are investing in the tools, people, and processes to enable our partners to grow with us by providing immediate access to the essential information they need to win and help our mutual customers realize the benefits that the Fungible portfolio can bring to their infrastructure.” Brian McCloskey, Chief Revenue Officer at Fungible The program’s benefits include: Access to the FunPX portal, a place for partner relations, material, and insights on Fungible’s composable infrastructure solutions. Deal registration to protect a partner’s investment while developing an opportunity. Demand generation assets, including marketing collateral and email templates, provide sales support while conveying customer benefits effectively. Introductions to regional account teams, channel personnel, and Fungible subject matter experts. Monthly newsletters and a quarterly channel webinar series where partners can meet and exchange ideas and best practices and garner direct access to Fungible subject matter experts in a virtual forum. The FunPX partner program helps members to come together and transact with Fungible in ways that are best suited to them. It guides partners to avail new market opportunities, drive revenue and to foster mutual success. Andrew Martin, President of Stream Networks, said, “Enterprise customers across the globe look to achieve a sustained competitive advantage through the integration of business processes and technology. In partnership with Fungible and its composable infrastructure portfolio, we are committed to delivering the modernization of how the world networks.” With a commitment to work collaboratively on further IaaS and other private cloud services projects, Fungible expects to spotlight future joint initiatives with Stream Networks as the relationship evolves.

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Ekinops and ALEF enter into Distribution Partnership

EKINOPS | September 29, 2020

EKINOPS a leading supplier of optical transport, branch routing and software-defined solutions, today announces that it has signed a new channel partner agreement with ALEF Distribucija ADRIA which will meet increasing demand for seamless, open and high-capacity networks across the Adriatic region, where Ekinops has secured a number of new customer wins over the past 12 months. ALEF Adriatic, part of the ALEF Group, is a value-added distributor of ICT (Information and Communications Technology) and networking solutions operating based in Belgrade, Serbia. ALEF Group is one of the largest and strongest distributors in Eastern Europe.

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