Stagwell Inc. | January 18, 2022
On January 14, Stagwell Inc. announced that it formed an affiliate partnership with Coconuts Media, a leading alternative online publisher catering to an audience in Bangkok, Kuala Lumpur, Manila, Singapore, Hong Kong, Bali, Yangon, and Jakarta. This is Stagwell’s next step to expand its presence in the Asia-Pacific region through a partnership that offers scaled production, content, and distribution capabilities to serve global clients.
Together, Coconuts and Stagwell will offer clients a healthy mix of digital and traditional media services, solutions to increase social commerce sales in APAC, media distribution, and placement opportunities informed by first-party data across the Coconuts Media network. In addition, other agencies under Stagwell like Allison + Partners, Assembly, 72andSunny, Ink, Forsman & Bodenfors, and more will partner with Coconuts’ in-house marketing agency, Grove, for collaborative marketing campaigns.
With the opening of Stagwell's first-ever APAC headquarters in Singapore and our agencies' continued success in the region, we're investing heavily in Asia-Pacific as part of our global expansion this year. We're eager to collaborate with Byron and the Coconuts Media team to offer our leading mix of digital and media services to strengthen the APAC offering for our clients."
Mark Penn, Chairman & CEO, Stagwell
"With our publishing roots as a foundation, we are growing our creative and media buying services and the business of serving clients as a modern creative agency," said Coconuts Media Founder and CEO Byron Perry. "Partnering with a challenger marketing network like Stagwell makes total sense as we work with larger, more complex global clients."
Stagwell has added over 40 affiliates in locations across the Asia-Pacific, Latin America, Europe, and MENA. Recently, it launched its corporate headquarters in Singapore which is led by Randy Duax, Managing Director, Asia-Pacific, to tap into the business across APAC and support regional client partners.
"Coconuts is changing the game when it comes to scaled content and premium media partnerships across APAC," added Duax. "With the growth of their in-house creative agency and recent media acquisitions, they are a powerful partner as Stagwell rolls up its sleeves to help brands transform their marketing in the region."