Martech, Channel Partnerships
PR Newswire | July 14, 2023
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook — the AI-Driven Partner Marketing and Sales Transformation Best Practices Guide — is now available as a complimentary downloadable eBook. ZINFI's latest guidebook is aimed at channel professionals and participants in partner ecosystems who are interested in understanding how artificial intelligence (AI) is changing partner marketing automation now and how it is likely to impact processes and practices in partner ecosystems in the years to come.
The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide is divided into two parts. Part 1 focuses on the opportunities that AI is opening up in partner marketing automation and the specific challenges the technology is best-equipped to address. After an introductory chapter that provides an overview of partner marketing automation basics and the benefits its brings, the guidebook presents separate chapters on "Artificial Intelligence and Partner Onboarding," "How Artificial Intelligence Can Improve Partner Enablement," "Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges," "How Artificial Intelligence Can Improve Partner Incentives" and "The Impact of Artificial Intelligence on Channel Sales."
Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Channel Management (UCM), providing an overview of the core and expanded modules that are part of ZINFI's integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).
"This guidebook shines a light on the convergence of two major trends that will shape the business world for years to come: the emergence of dynamic partner ecosystems as a huge factor in global commerce, and the integration of AI technologies into nearly every digital business practice, including partner marketing and sales," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "At ZINFI, we work closely with major global brands, midsize companies and small businesses every day to help them navigate the complex challenges of managing a partner network and realize the many benefits that automation-enabled efficiency and scalability can enable. We want to share what we're learning about the role of artificial intelligence in partner management automation. The guidebook is designed to give businesses a foundation they can build on now, and also help them plan for the future."
The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide can be downloaded here: https://www.zinfi.com/guidebooks/ai-partner-marketing/
ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.
About ZINFI Technologies
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.
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Channel Partnerships
Businesswire | August 21, 2023
Gigamon, the leading deep observability company, signed a strategic partnership withTD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, in North America. TD SYNNEX joins theGigamon Catalyst Partner Programfurther expanding the reach of Gigamon and helping to meet the demand for deep observability solutions that enable enterprise IT organizations to better manage and secure hybrid cloud infrastructure.
Through TD SYNNEX’s diverse portfolio of vendors, resellers, and professional service offerings, Gigamon continues to scale its business and channel partner ecosystem. In turn, TD SYNNEX will gain access to new sales tools, marketing resources, and training to support enterprise sales of Gigamon solutions and services, expanding TD SYNNEX’s portfolio of hybrid cloud infrastructure security and management solutions.
With nearlyone-third of security breaches going undetectedby IT and security professionals, it is now more important than ever that cloud security teams are equipped with deep observability solutions, such as theGigamon Deep Observability Pipeline, so they can detect previously concealed threat activity. As the demand for deep observability increases and the market continues to expand – forecasted to reach $2B by 2026 — Gigamon has emerged as the definitive market leader with71 percent market sharein 2022.
“TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” said Jessica McDowell, SVP Business Development and Security, TD SYNNEX. “With Gigamon added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our security offerings so customers can do great things with technology.”
“TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” said Jessica McDowell, SVP Business Development and Security, TD SYNNEX. “With Gigamon added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our security offerings so customers can do great things with technology.”
“We have long been committed to a channel-first strategy, and the addition of TD SYNNEX enables us to significantly expand our reach in North America, as we work to meet the demand for the Gigamon Deep Observability Pipeline,” said Dee Dee Acquista, vice president of Worldwide Channel and Alliances, Gigamon. “As a leading distributor listed on the Fortune 500, TD SYNNEX brings a vast portfolio of ecosystem partners under one roof, expanding our Gigamon Catalyst Partner Program and offering customers another compelling option for professional services.”
Gigamon Channel-First Strategy Drives Deep Observability Adoption
The Gigamon Catalyst Channel Program, which has expanded to over 1,700 partners worldwide, is the key component of a company-wide effort to scale the company’s business globally. Since its inception, the Gigamon Catalyst Partner Program has received four consecutive five-star ratings in CRN's Partner Program Guide. More information can be found here.
About Gigamon
Gigamon® offers a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps eliminate security blind spots and reduce tool costs, enabling you to better secure and manage your hybrid cloud infrastructure. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide. To learn more, please visit www.gigamon.com.
About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,500 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem.
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Channel Partnerships
Amazon Web Services | September 06, 2023
AWS discreetly hints at upcoming changes within its partner program framework, particularly in AI and partner engagement initiatives.
Partners can expect three critical components in upcoming partner programs: Generative AI, partner collaboration, and Marketplace enhancements.
AWS approaches generative AI differently from other Amazon divisions, focusing on a corporate perspective.
Amazon Web Services (AWS) is reorganizing its current partner programs, hinting at forthcoming changes related to generative artificial intelligence (AI) and collaborative partnerships among its associates.
Partners can look forward to three key elements that are expected to be integrated into the partner programs later this year – the incorporation of generative artificial intelligence, increased collaboration among partners, and improvements to the Marketplace. The forthcoming announcements will address many of these subjects, stemming from the consistent inquiries posed by partners to the cloud industry leader.
AWS will approach generative AI with a distinct perspective compared to other aspects of the Amazon enterprise, as it examines this technology from a corporate rather than a consumer standpoint.
AWS Vice President of Worldwide Public Sector Channels and Alliances Jeff Kratz stated, "Our approach is to democratize and have the broadest and deepest solution set, so that depending on what the customer needs, the partner can fulfill it."
AWS has been actively involved in discussions with its partners, gathering valuable input on safeguarding intellectual property and harnessing the capabilities of large language models. Additionally, the company has emphasized the increasing enthusiasm among its partners for nurturing collaborative relationships within the partner ecosystem.
Instead of solely pursuing individual endeavors, these partners seek opportunities for strategic partnerships, aligning with AWS's commitment to supporting channel partners as they transition toward managing and reselling managed services.
Another crucial component is AWS Marketplace, a platform currently undergoing substantial investment by the cloud giant and designed to serve independent software vendors (ISVs). Nevertheless, AWS acknowledges the potential for systems integrators (SIs) to thrive within this ecosystem.
AWS remains committed to significant ongoing investments in the AWS Marketplace, fostering an environment where ISVs can effectively showcase and expand their solutions both on a global and domestic scale. Moreover, it recognizes the opportunity for SIs who wish to offer private marketplace solutions while actively supporting such endeavors.
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