MARTECH

ChannelAdvisor becomes ‘advanced partner’ with Amazon – here’s what it means

ChannelAdvisor | August 26, 2022 | Read time : 02:00 min

Advanced Partner Status
ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today announced it has earned Advanced Partner status within Amazon’s Advertising Partner Network, a global community of agencies and tool providers that help advertisers achieve their business goals using Amazon Advertising products.

The Partner Network enables partners to further develop their capabilities, engage more deeply with Amazon Advertising and grow their businesses. Advanced Partner status within the network is granted based on demonstrating expertise, engaging with Amazon Ads and delivering results for advertisers. This achievement qualifies companies for added benefits, including access to select beta programs, tailored training on campaign strategies and new product releases.

“Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor.

“Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor. “We were privileged to join the Partner Network when it launched last year and this recognition reinforces the strength of our ongoing partnership with Amazon. As an Advanced Partner, we are able to provide the support brands and retailers need to drive growth.”

About ChannelAdvisor
ChannelAdvisor provides brands and retailers with the ability to boost visibility and increase sales using Amazon’s full suite of advertising opportunities. Whether using advance automation features or working with digital marketing experts, ChannelAdvisor customers benefit from both experience and technology to find success on Amazon. To learn more, visit https://www.channeladvisor.com/amazon-advertising/

Spotlight

Is your marketing organization ready to embrace even more change? If you want to compete in today's competitive B2B buying environment, you need to deliver a fundamentally different kind of customer experience at each stage of the buyer's journey. And that takes maturity. To help you get started, here are some actionable insight

Spotlight

Is your marketing organization ready to embrace even more change? If you want to compete in today's competitive B2B buying environment, you need to deliver a fundamentally different kind of customer experience at each stage of the buyer's journey. And that takes maturity. To help you get started, here are some actionable insight

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CHANNEL PARTNERSHIPS

Zilla Security Launches Global Channel Program

Zilla Security | April 06, 2023

Zilla Security, the identity security platform for the cloud, today announced its channel partners program as well as the company's new vice president of business development, Garrett Long. Long brings to Zilla 25 years of experience working with IT providers, ranging from boutiques to the largest GSIs. Most recently, he was SVP Alliances and Partnerships for Device42, where he built a partner ecosystem identifying and servicing demand across 70 countries. The global partner enablement program certified 1500 partner resources in its first year. Prior roles included SVP of Strategic Consulting for Tangoe, CTO of Avotus Corporation, director of Formity Systems, and senior business consultant at Vertek. "We have been building and testing Zilla's channel program over the last several months and are thrilled with the success of some of our early partners," said Long. "As we officially launch the program today, we look forward to working with many more channel partners to provide enterprises with market-leading identity security and compliance solutions." Zilla offers resellers and MSPs security and compliance solutions to drive revenue and help customers improve their identity security posture. The company is launching its channel program with a number of leading partners in the identity and security industry, including Anomalix, GuidePoint Security, Optiv, and Legion Star. "In today's hybrid enterprise, it's even more critical for organizations to implement user access reviews to stay compliant and reduce their cyber-insurance premiums," said Nabeel Nizar, Chief Technology Officer of Legion Star. "That is why we have partnered with Zilla and their clients to implement a robust identity program" Zilla's channel partners help their clients to automate identity security and compliance with access reviews, access risk remediation, and continuous change tracking. Zilla also provides advisory and professional services that help channel partners guide their clients on overarching identity strategy. To learn more about Zilla's channel partner program, visit zillasecurity.com/partner. About Zilla Security Zilla is an identity security platform that combines identity access governance and security. The company's SaaS platform is the only service that delivers no-code integration across all environments – SaaS and home-grown applications, cloud platforms, and on-premises systems – to automate access security and compliance and deliver a comprehensive system of record for user, machine, and API identities. To learn more, visit zillasecurity.com.

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MARKETING STRATEGY

High Wire VP of Marketing and Communications, Susanna Song, Named to CRN 2023 Women of the Channel

GlobeNewswire | May 25, 2023

High Wire Networks, Inc. (OTCQB: HWNI), a leading global provider of managed cybersecurity and technology enablement, announced its vice president of marketing and communications, Susanna Song, was named to the 2023 Women of the Channel by CRN®, a brand of The Channel Company. CRN annually recognizes women whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. The professionals earning this accolade represent the growing percentage of women emerging as leaders in the technology sphere. According to the Women Tech Network, women now make up about 28% of the tech workforce, compared to just 9% in the early 2000s. The CRN 2023 Women of the Channel honorees are recognized for their creativity, strategic thinking and leadership in a variety of roles and responsibilities, and for applying their talents toward supporting the success of their companies, channel partners and customers. “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” Song leads the marketing of High Wire’s managed cybersecurity and IT enablement services that is driven 100% by its channel partners which now total more than 625 worldwide, including many of the Fortune 500. “Under the leadership of Susanna, our marketing team has played an instrumental role in driving our company's growth and success,” said Stephen LaMarche, COO of High Wire Networks. “Through their exceptional efforts, we have expanded our channel partner network and achieved strong revenue growth. The recognition and trust we have built among our channel partners have also translated into an expanding pipeline of business opportunities.” Song is also the founder, producer and co-host of The Cybersecurity Simplified Podcast, which last year logged more than 100,000 downloads, drew listeners from more than 100 countries, and ranked in the top 5% of most podcasts shared globally on Spotify. Song commented: “I am honored to be among the many amazing women who make up the Women of the Channel list for this year. I’m grateful to my colleagues and the leadership at High Wire who support my endeavors and inspire me to be innovative. It is a collaborative effort day in and day out to go beyond the status quo and grow our partner community, maintain the trust of our channel partners, and continuously enable their success.” In February, High Wire was named by CRN Magazine to its MSP 500 and Elite 150 lists for 2023. This was the third CRN award High Wire received over the past few years while Song served as VP of marketing and communications. Song was also featured on CRN’s 2021 Channel of the Women list. To learn more about High Wire and its award-winning managed cybersecurity and IT enablement services, visit HighWireNetworks.com or view the company’s free video series on YouTube. About CRN CRN, a media brand of The Channel Company, is the No. 1 trusted source for IT channel news, analysis and insight online and in print. The CRN editorial staff provides objective reporting on daily technology and channel news, events and trends, empowering solution providers such as systems integrators, value-added resellers, managed service providers (MSPs), strategic service providers and IT consultants to maintain a competitive advantage and deliver the business outcomes their customers need. Its coverage can be found at CRN.com and in CRN magazine, which prints six times per year plus special issues. Since 1982, CRN's talented team of editors has reported on the news solution providers need to build successful businesses. CRN is the go-to source for breaking news on the IT channel, including technology vendors’ channel programs, channel management executives and product and services portfolios; distributors and cloud distributors; MSP platform vendors and solution providers themselves. Coverage crosses over a variety of technology areas, including cloud, security, data center, networking, software, storage, managed services, computing and components and peripherals. About High Wire Networks High Wire Networks, Inc. (OTCQB: HWNI) is a fast-growing, award-winning global provider of managed cybersecurity and IT enablement services. Through more than 625 channel partners, it delivers trusted managed services for nearly 1,000 managed security customers and tens of thousands of technology customers. Its end-customers include hundreds of Fortune 500 companies and the nation’s largest government agencies. High Wire has 125 full-time employees worldwide and four U.S. offices, including a U.S. based 24/7 Network Operations Center and Security Operations Center in Chicago, with additional regional offices in Puerto Rico and United Kingdom. High Wire was recently ranked by Frost & Sullivan as a Top 12 Managed Security Service Provider in the Americas. It was also recently named to CRN’s MSP 500 and Elite 150 lists of the nation’s top IT managed service providers. Learn more at HighWireNetworks.com. Follow the company on Twitter, view its extensive video series on YouTube or connect on LinkedIn.

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MARKETING ANALYTICS

Coalesce Launches New Partner Initiatives to Help Automate the Modern Data Stack

GlobeNewswire | May 30, 2023

Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise and bring innovative joint solutions to the data market. “Since day one, our partners have been a valuable extension of our team and critical to the success of the company. We’ve designed our partner program around three core principles: collaboration, automation, and respect,” said Courtney Heithoff, Head of SI Alliances – North America at Coalesce. “We would not be where we are today without our partners, and the expansion of these programs will allow us to better support current and future partners, and most importantly, to ensure the success of our mutual customers.” Coalesce is the only transformation solution built exclusively for the Snowflake Data Cloud. Coalesce revolutionizes the “T” (transformation) in the ELT data management process by combining the flexibility of code and the speed of automation, in an intuitive visual interface. The Coalesce Partner Program puts this next-generation transformation solution in the hands of partners with the following benefits based on their partner tier: Select Partners - Designed for partners who are just getting started with Coalesce, this level includes referral commissions, access to training, and a presence on the Coalesce website. Premier Partners - Designed for partners who have an established track record of onboarding certified team members and delivering solutions to joint customers, this level includes extensive company support and a dedicated partner manager. Elite Partners - Designed for partners who have demonstrated exceptional expertise and success in delivering Coalesce solutions, this level includes instructor-led training, broader marketing support, and dedicated team office hours. “We’ve worked with Coalesce for over a year now and have experienced first hand the impact of their team and technology,” said Erik Duffield, co-founder and CEO at Hakkoda, a Coalesce Elite Partner. “The product alone is powerful and makes data transformations easy, but the biggest selling point is the Coalesce team. They are quick to answer questions and will work to ensure the platform can solve any challenge encountered. They have a truly best-in-class offering.” All partners are empowered with capabilities that are unique to Coalesce, including: Data Team Productivity - Coalesce enables faster, sustainable development by standardizing and governing work across data projects. This allows projects to scale with secure and more predictable DataOps while shortening ramp-up time and boosting the effectiveness of all data team members. Exclusively Built for Snowflake - Coalesce is built by data warehousing industry experts to work specifically for Snowflake, offering full support for Snowflake functionality and automatically generating standardized, Snowflake-native code. Data teams can work more effectively by templatizing, extending, and documenting their work easily. Adaptable Approach to Automation - Data transformations are accelerated by using column-level metadata, a novel approach for the data warehousing and ELT space. This enables users to work more efficiently with full context into data lineage and transformation history. “Coalesce and Resultant have a similar vision – to advance data modernization across industries,” said Michael Tantrum, National Sales Director at Resultant, a Coalesce Elite Partner and Coalesce 2022 System Integrator Partner of the Year. “We have always been committed to getting Coalesce's innovative platform in front of organizations and with the revamped partner program, we have even more tools at our fingertips to continue driving success." The revamped program, which will be rolled out to dozens of partners across the globe, now includes training, exams, and product certifications for experts in building data pipelines with Coalesce. About Coalesce Founded in 2020, Coalesce is the only data transformation tool built for scale. As the first data transformation platform to combine the speed of an intuitive graphical user interface (GUI), the flexibility of code, and the efficiency of automation, Coalesce empowers its customers with increased data team productivity and insights. Based in San Francisco, Calif., Coalesce is backed by Emergence Capital, 11.2 Capital, GreatPoint Ventures, and Industry Ventures and supports customers worldwide. Learn more at https://coalesce.io/.

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