OMNI CHANNEL MARKETING

Calix Marketing Cloud Further Simplifies Omnichannel Campaign Execution With Out-of-the-Box Integration and Automation From HubSpot

Calix, Inc. | October 20, 2021

Calix Marketing Cloud Further Simplifies Omnichannel Campaign Execution With Out-of-the-Box Integration and Automation From HubSpot
Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing pages, social, digital ads, and nurture data directly from Marketing Cloud. This rich marketing automation will make it even easier for broadband marketers to develop and deploy targeted omnichannel marketing campaigns that will excite subscribers while increasing marketing return on investment (ROI).

This enhancement to the Revenue EDGE will further bolster the turnkey capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. By combining the broadband industry-specific data of Marketing Cloud with HubSpot’s winning inbound marketing methodology, BSPs can create scalable, world-class marketing teams that:

  • Simplify business processes with marketing automation. This integration makes it easier than ever for broadband marketers to adopt the latest digital marketing strategies. The ability to automate the end-to-end marketing process with Marketing Cloud enables BSPs of all sizes to leverage advanced real-time behavioral insights. This will help them market smarter and achieve incredible ROI so they can grow the value of every dollar invested in marketing campaigns.
  • Excite subscribers with tailored offerings across channels. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using its email automation platform together with Marketing Cloud will be able to automate and deploy tailored campaigns to enriched audience segments based on specific events and behaviors, such as regularly exceeding usage limits. These capabilities will eventually expand to include data from other facets of the HubSpot platform, such as landing pages, social, digital ads, and nurture campaigns.
  • Grow ROI and optimize marketing campaigns with actionable insights. The campaign performance dashboard in Marketing Cloud offers end-to-end, real-time visibility into key performance metrics from the HubSpot platform, such as open rates, click-throughs, unsubscribes, and bounce rates. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and grow their ROI.

“With the unified capabilities of Calix Marketing Cloud and HubSpot, we will be able to more easily deliver omnichannel marketing campaigns that will excite our customers, build our brand, and grow our business,” said John Hill, manager, ecommerce and communications at GVTC. “We are focused on delivering new and engaging experiences to our customers and this integration will make our marketing team’s job significantly easier. They’ll be able to streamline marketing processes, freeing them to focus on more strategic initiatives, while optimizing resources and driving efficiencies. With Calix, we’re confident that we can execute world-class marketing campaigns that will help us compete and win in a highly competitive environment.”

Calix Marketing Cloud is the only marketing platform purpose-built for the BSP marketer that uses contextual, behavioral data specific to the broadband industry. Marketing Cloud leverages built-in intelligence and machine learning to simplify processes and generate hyper-focused segments and audiences that enable relevant, targeted, event-triggered communications to excite subscribers. Now, using HubSpot’s data and email automation capabilities, marketers will be able to use Marketing Cloud to seamlessly deploy their campaigns, which will now be tailored and targeted to an enhanced degree based on specific events and behaviors, such as regularly exceeding usage limits to excite subscribers. This will help marketers achieve engagement rates well above industry benchmarks. With actionable insights that increase campaign take rates, marketers can grow their business through acquisition, cross-sell, upsell, and reduced churn.

“Our quest to simplify marketing for BSPs continues with this latest integration with HubSpot, making it easier and more cost-effective than ever for them to deliver high-impact omnichannel campaigns. Data from HubSpot, combined with the real-time behavioral insights of Marketing Cloud, gives marketers everything they need to craft, target, and execute personalized offerings that will excite subscribers, increase engagement, and grow their business. With truly automated end-to-end marketing processes at their fingertips, marketers are uniquely positioned to demonstrate, dollar for dollar, the value of marketing.”

Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix

About Calix
Calix, Inc. – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release.

Spotlight

To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2015 report. It's structured in three parts:  The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.

Spotlight

To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2015 report. It's structured in three parts:  The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.

Related News
MARKETING DATA

Cordial Releases Major Updates to Data Platform for Cross-Channel Marketing

Cordial | December 02, 2021

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement. We built Architect because we wanted to give marketers an ability to connect with their customers using a level of personalization that was previously impossible, and Architect can do in seconds what no other cross-channel marketing platform can. In today's increasingly competitive landscape, one-size-fits all approaches no longer work for savvy marketers. By unifying and transforming data and letting marketers build custom models tailored to their unique business needs, our clients are seeing markedly improved results and are benefiting from the ability to connect with each customer in infinitely more meaningful and valuable ways." Jeremy Swift, co-founder and chief executive officer, Cordial Marketers who had beta access to Architect documented impressive results: As reported in Cordial's recently released Cross-Channel Marketing Study, on average the company's advanced data models drive more than 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages. "Architect is an exciting upgrade to Cordial's already impressive data platform capabilities that has already made a tremendous impact on our campaigns," said Hailey Pettit, senior marketing lifecycle manager at Nurx. "Not only are we able to execute smarter campaigns faster, but we're also creating even better customer experiences in the process." Key features of Architect include: Flexible data architecture. Using Cordial's native extract, transform, and load ("ETL") technology, marketers can fully automate the process of importing their customer data into Cordial -- often from myriad sources comprising disparate data structures and schemas. They can in turn far more rapidly steamline the data, deterministically link it to individual customer records, and make sense of it on their own, without requiring IT involvement or support. More actionable data in one platform. Unlike other platforms which only store data for a limited period of time (i.e. typically only the most recent 30 to 60 days' worth of customer data are retained), Architect lets marketers import, transform and enrich unlimited customer history and 18 months of event data, in order to unify the most robust and accurate view of each customer, and build unique models on the Cordial platform for engaging customers based on their specific needs. Predictive models that are customizable for each client. Marketers can take advantage of Architect's advanced predictive models for everything from churn propensity, to product affinity, to lifetime value and customer engagement scores, but can also easily build custom models (and marketing automation triggers) based on their own unique business needs, rules, and inputs, specific to their business or even external factors such as real-time supply chain data. "Architect makes the Cordial platform truly, completely customizable -- if you dream it, you can build it," said Scott Eckman, general manager of e-commerce and vice president of marketing at Rockler Companies, Inc. "There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalization, or segmentation in emails or other messages." Today's mass market debut of Architect comes on the heels of a string of recent major product announcements for Cordial, including being named as the first and only cross-channel marketing technology platform to be made available in the Digital Customer Experience category in the Amazon Web Services Marketplace. About Cordial Cordial is a cross-channel marketing platform helping marketers create highly personalized experiences and use data in imaginative ways to communicate with customers across email, SMS and mobile apps. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, Eddie Bauer, and Purple rely on Cordial's platform and people to drive revenue growth and to send a better message.

Read More

MARKETING DATA

Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement

Opal | December 01, 2021

Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels. The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution for social media management to publish, engage and report on those campaigns. This partnership builds on a six-year relationship, which has served almost 20% of the Fortune 100 companies to streamline their brand voice, workflows, and content across social channels. 2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we're excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.” Jack Blaha, CEO of Khoros “This expanded partnership will help the brands we serve connect with their customers across all their channels more seamlessly and with more confidence than ever before,” said George Huff, Opal CEO. “And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.” About Khoros Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions, including over 20 patented technologies, ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action. Recognized nationally and locally as one of the Best Places to Work, Khoros has 11 offices globally and Vista Equity Partners is its lead investor. About Opal Opal Labs enables marketing and communications teams to plan and create content within the Opal marketing platform. Founded in 2011, Opal powers marketing planning from strategy to execution for 20% of the Fortune 50 companies, and world-class brands like Starbucks, Target, and Whole Foods. Backed by venture capital firms Madrona and Accel and recognized as a Best Place to Work by The Oregonian in 2021, Opal maintains a remote-first workforce with its headquarters located in Portland, Oregon.

Read More

MULTI CHANNEL MARKETING

ON24 Joins HubSpot App Marketplace to Provide Greater Visibility into Prospect and Customer Engagement

ON24 | November 30, 2021

ON24 announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions. Digital experiences are an increasingly important channel to customers’ multichannel marketing and digital engagement strategies. ON24 is playing a leading role in helping companies reimagine engagement in a digital-first world. Integration between ON24 and HubSpot gives organizations invaluable audience insights to better understand the digital channels and activities that are creating the best leads and sales opportunities.” Scott Brinker, VP of platform ecosystem at HubSpot HubSpot streamlines event management and execution with one of the world’s most popular CRM platforms used by over 128,000 customers. Among the first digital event solutions integrated with HubSpot CRM, ON24 provides live and on-demand webinars, custom virtual conferences, and always-on multimedia content experiences that allow companies to engage prospects and customers through their preferred digital channels and capture rich audience data to speed sales cycles. ON24 Connect seamlessly integrates data from ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, and ON24 Target to give HubSpot users greater visibility into customer activities and deeper buyer insights – all in a single system. Users can view registrant and attendee profiles, track campaigns, capture event details, and update or create new contacts from ON24 experiences in HubSpot CRM. Planned for availability early next year, first-person engagement data tracked and measured through ON24 Intelligence such as demo requests, meetings booked, poll responses, and questions asked can be captured in HubSpot to inform and trigger actions across sales and marketing. With a complete view of prospects, customers, and engagement activities, companies have the information they need to deliver the right interaction at the right time and convert more prospects into buyers. “Immersive digital experiences are now at the center of delivering great customer experiences and turning engagement into first-person insights that drive sales and marketing,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Together with HubSpot, we’re providing joint customers a single view into their audiences and engagement activities to improve interactions at every stage of the buyer journey.” HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners are independent software vendors who comply with a set of requirements, have built an integration with HubSpot, and have been accepted to the App Marketplace. About ON24 ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC.

Read More