Button Announces Strategic Advisory Board with Industry Leaders from Mobile Ads, CPG, and Retail to Support Button's New PostTap Product Suite

Button | March 02, 2022

Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new strategic advisory board to support the company's growth of its PostTap product suite in new categories and across new customer types.

PostTap, the marketing automation platform for building 1st party connections to consumers, is seeing triple digit year over year growth and is now providing a CRM marketing solution for enterprise marketers with PostTap SMS. Complementing PostTap App's install and commerce conversion optimization solution serving growth marketers, the PostTap product suite will be supported by all 3 advisors:

Jason Morse, VP of Ads and Monetization at OfferUp and former Director of Product leading Google's App Campaigns for Engagement Ads Team, will bring a wealth of knowledge to Button's app install and commerce conversion business in PostTap App.

Jason has been a product visionary and leader I've been eager to work with him for years. His expertise in mobile and growth marketing is unparalleled, and he'll bring a new dimension of thought on how we can continue to solve problems for the world's biggest marketers given the current and changing landscape."

Michael Jaconi, Co-Founder and CEO of Button

Jackson Jeyanayagam, Executive at Anheuser-Busch, and former GM of Clorox and CMO of Boxed, will leverage his years of experience in the CPG and Brand Marketing world to help Button capture new markets and enable brand marketing to become more actionable and shoppable at scale. "We're thrilled to have Jackson join the team to provide strategic guidance on how brand marketers are navigating the constantly changing dynamics of brand advertising alongside privacy changes and the increasing power of the walled gardens," said Jonathan Shottan, President of Button. "Jackson scaled the retail media business at Boxed, built and ran DTC for Clorox, and Button's billions of dollars of mobile commerce driven provides a wealth of opportunities for brand marketers to leverage our infrastructure to better achieve their outcomes."

Rick Ton, Vice President of Marketing at Clutter, and former Senior Director, Applied Behavioral Science, Performance Marketing & Product Marketing at Walmart, will support PostTap's entrance into the CRM marketing category and the expansion of PostTap App's install and commerce conversion technology into new channels of marketing including social, search, and display. "Rick's been a customer and champion of Button's PostTap product for a long time, and having someone with Rick's intellect who also understands our 'customer's needs and mindset' will help us shape our roadmap," said Jaconi.

The new strategic advisory board is announced as Button looks ahead to triple digit growth after concluding an incredible year in 2021. "The company achieved profitability for the first time in Q4, all major accounts grew by double digits at minimum, and over $5B in mobile commerce was surpassed in 2021," said Shottan. "2022 is forecasted to deliver the fastest growth in the company's history on the heels of the launch of PostTap and marketers seeking to transform performance marketing spend into a what we call a twofer - enabling these marketers to drive their commerce outcomes while also driving 1st party connections with consumers through app installs and SMS marketing. These 1st party relationships we're building with PostTap's machine learning outcome optimization software are providing massive increases in efficiencies to our partners while increasing their shopper LTVs, and 2022 is poised to be the company's breakout year."

About Button
Button is the leading mobile commerce technology company trusted by the world's largest brands. Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company's two products: Tap and PostTap.

Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy. PostTap optimizes paid marketing for the world's largest marketers through customized landing pages, deep linking and on–site optimization solutions that drive hundreds of millions in incremental revenue each year.

Button has driven over $5 billion in mobile commerce to date, has been named a best place to work every year since the company's founding in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.


Discover how to gain incredible value from customer support during challenging times. In this playbook, you'll find: Actionable support strategies that give you the most bang for your buck Freshdesk capabilities that'll help you scale support efficiently Real-world examples of brands like PhonePe, Rightmove, and BEL USA who have


Discover how to gain incredible value from customer support during challenging times. In this playbook, you'll find: Actionable support strategies that give you the most bang for your buck Freshdesk capabilities that'll help you scale support efficiently Real-world examples of brands like PhonePe, Rightmove, and BEL USA who have

Related News


Connection Honored at HP Partner Conference

Business Wire | May 15, 2023

Connection (PC Connection, Inc.; NASDAQ: CNXN), a leading information technology solutions provider to business, government, healthcare, and education markets, is pleased to announce that the company has been named HP U.S. Print Hardware National Solution Provider (NSP) Partner of the Year at the HP AMPLIFY partner conference. Connection Enterprise Solutions was selected for the award based on performance, innovation, and strategic growth. Tim McGrath, President and CEO of Connection said, “Our customers look to Connection for strategies to be more innovative, efficient, and productive across every level of their organizations. It’s an honor to be recognized for our ability to deliver on that promise with industry-leading print solutions and services. Thank you to HP for this award—and for their continued support as we guide customers toward greater savings, efficiencies, and performance.” Scott Lannum, Vice President and General Manager, North America Commercial Channel Sales at HP Inc. said, "Channel partners are the lifeblood of our business, and it's a pleasure to recognize the achievements of this year's partner award winners, each of whom have demonstrated strategic growth through innovation and a true commitment to our mutual customers. We congratulate Connection on this well-deserved recognition, and thank them for their continued partnership with HP." About Connection PC Connection, Inc. and its subsidiaries, dba Connection, (; NASDAQ: CNXN) is a Fortune 1000 company headquartered in Merrimack, NH. With offices throughout the United States, Connection delivers custom-configured computer systems overnight from its ISO 9001:2015 certified technical configuration lab at its distribution center in Wilmington, OH. In addition, the Company has over 2,500 technical certifications to ensure that it can solve the most complex issues of its customers. Connection also services international customers through its GlobalServe subsidiary, a global IT procurement and service management company. Investors and media can find more information about Connection at Connection–Business Solutions (800.800.5555) is a rapid-response provider of IT products and services serving primarily the small-and medium-sized business sector. It offers more than 460,000 brand-name products through its staff of technically trained sales account managers, publications, and its website at

Read More


Runecast Seeks North American Security-Focused Channel Partners

EIN News | May 08, 2023

Runecast Solutions Ltd., a leading provider of a cloud-native application protection platform (CNAPP) for AI-powered automation of vulnerability management, security compliance, container security and more efficient ITOM, is pleased to announce its search for channel resellers and distributors in North America to expand its reach and offer its innovative, proactive solutions to more customers. Runecast's AI-powered platform automates issues discovery to identify vulnerabilities and non-compliance with industry best practices and regulatory requirements – making it easier and more efficient for organizations to manage their IT security proactively. "We are excited to partner with more North American resellers and distributors that may be looking for the most innovative solutions to offer to their customers," said Stephen Gow, NORAM Strategic Partnerships & Business Development for Runecast. "Our platform helps organizations transform to a proactive, automated approach for security and compliance, and our ‘sweet spot’ has proven to be heavily regulated verticals such as Government, Defense, Financial Services, Insurance, Education and Healthcare." RECOMMENDED BY CISA FOR K-12 AND FEDERAL AGENCIES Runecast offers a range of proactive security capabilities for risk-based vulnerability management, compliance auditing/reporting, and container security. In addition, the platform provides configuration management and upgrade planning simulations for more efficient IT Operations Management (ITOM) to help customers offset shortages of skills and resources. In Q1, Runecast announced its inclusion in CISA recommendations for Educational institutions within the CISA K-12 Toolkit, which provides guidance and resources to help IT professionals “build, operate, and maintain resilient cybersecurity programs” for school IT environments. Moreover, as one of the first security platforms to integrate with the CISA Known Exploited Vulnerabilities (KEVs) catalog, Runecast was recommended by CISA for all Federal agencies as part of Binding Operational Directive 22-01 – a "compulsory direction to federal, executive branch, departments and agencies for purposes of safeguarding federal information and information systems." Built-in audits against the CISA KEV catalog are a key ingredient in prioritizing remediation efforts based on risk. Using Runecast AI Knowledge Automation (RAIKA), Natural Language Processing (NLP), OpenAI integration and a patented rules engine (US Patent No. US-10621234-B2), Runecast provides proactive discovery of vulnerabilities, misconfigurations, and non-compliance with common security standards and vendor best practices. Automated audits of built-in security standards include CIS Benchmarks, NIST, DISA STIG, HIPAA, PCI DSS and others. EVOLVE AHEAD OF CUSTOMERS AND COMPETITORS By partnering with Runecast, North American resellers and distributors can provide their customers with a comprehensive solution that meets their ever-evolving IT security needs. Runecast’s innovative solutions can differentiate offerings, attract new customers, and increase customer loyalty through proven gains in efficiency. "We are confident that our platform will help our channel partners evolve ahead of customers and competitors," said Mr. Gow. "Runecast is easy to deploy and use, and we offer great support and training to ensure that partners are successful in selling it. We have an impressive footprint already in the US and Canada, and we need to grow that now." Runecast customers report between 75-90% time savings in the areas of troubleshooting, upgrade planning and the ability to achieve, maintain and verify security compliance. It enables IT security teams with far greater efficiency, resulting in cost savings, operational transparency, and continuous compliance. Customer reviews consistently rank Runecast as a ‘High Performer’ with 'Best Support' across G2 Grid® Reports for categories that include Security Risk Analysis, Cloud Workload Protection Platforms (CWPP), Vulnerability Scanner, Cloud Compliance, Cloud Security and Cloud Native Application Protection Platforms (CNAPP). About Runecast Runecast is a recognized leader in the IT security industry and has won multiple awards for its AI-powered platform. If you would like to tap into proven demand and provide customers with a solution to differentiate your AI-powered security offerings, attract new customers, and increase customer loyalty, Join the Runecast Partner Network.

Read More


Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

Read More