Building Customer Data Protocols to Emphasize Trust

Last week we announced the partnership between Experiom, the data & technology advisory firm, and 3radical, the permissioned data platform, to create a unified, trust-based engagement solution for consumer-facing brands.  This week, TheCustomer’s Rafer Weigel sat down with Tony Cox, the CEO of Experiom to better understand the reasons for the partnership and what value he expects it to bring to their broad list of clients.  The following has been edited for brevity.

Let’s start with a bit of breaking news. As you know, Google, Facebook, Amazon, Apple CEOs are going to be testifying before Congress. And now some are saying that this is going to completely change the landscape of big data companies all together. Why is this such a big deal, not only for companies, but also for consumers?