MARKETING DATA

Broadhead Partners with HMH Agency to Serve Fast-paced Future of Food

Broadhead | January 06, 2022

integrated marketing agencies
One of Minnesota's leading independent firms and integrated marketing agencies, Broadhead has acquired HMH Agency to serve the fast-paced future of food, agriculture, and transportation categories.

Broadhead and HMH will also combine resources to provide best-in-class services in some areas that will assist the whole client portfolio, including data science, predictive analytics, experience design, public relations, and expanded media and consumer research and insights offerings.

HMH has been on the cutting edge of innovation and new transportation solutions with clients such as Daimler Truck North America brands Freightliner, Western Star, Thomas Built Buses, and Detroit; as well as North Carolina Ports Authority, PNW Railcars, TriMet, Daimler Truck Financial Services, Meritor, Ideanomics, and TORC Robotics. The addition of HMH Agency to Broadhead complements and diversifies an agency noted for its work in the agriculture, food, and wellness sectors.

The acquisition of HMH Agency raises Broadhead's entire business by 50% and grows its talent base to 150 total workers in three offices: Minneapolis, Portland, and Charlotte, North Carolina, with combined capitalized billings of over $120 million. The broadhead and HMH Agency brands will continue to operate independently following the acquisition, providing category knowledge across three of the world's fastest-growing, future-focused consumer and business sectors – food, agriculture, and transportation.

Our partnership is a perfect fit – while HMH dominates the transportation category, broadhead is powering growth across the better-for-you foods, sustainable agriculture, and food production categories."

Dean Broadhead, founder and CEO of Broadhead

Spotlight

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

Spotlight

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According
to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally - and that’s not all.
Now, B2B buyers are even willing to spend larger budgets (up to $500,000) directly online.

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