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Broadhead Partners with HMH Agency to Serve Fast-paced Future of Food

Broadhead | January 06, 2022

integrated marketing agencies
One of Minnesota's leading independent firms and integrated marketing agencies, Broadhead has acquired HMH Agency to serve the fast-paced future of food, agriculture, and transportation categories.

Broadhead and HMH will also combine resources to provide best-in-class services in some areas that will assist the whole client portfolio, including data science, predictive analytics, experience design, public relations, and expanded media and consumer research and insights offerings.

HMH has been on the cutting edge of innovation and new transportation solutions with clients such as Daimler Truck North America brands Freightliner, Western Star, Thomas Built Buses, and Detroit; as well as North Carolina Ports Authority, PNW Railcars, TriMet, Daimler Truck Financial Services, Meritor, Ideanomics, and TORC Robotics. The addition of HMH Agency to Broadhead complements and diversifies an agency noted for its work in the agriculture, food, and wellness sectors.

The acquisition of HMH Agency raises Broadhead's entire business by 50% and grows its talent base to 150 total workers in three offices: Minneapolis, Portland, and Charlotte, North Carolina, with combined capitalized billings of over $120 million. The broadhead and HMH Agency brands will continue to operate independently following the acquisition, providing category knowledge across three of the world's fastest-growing, future-focused consumer and business sectors – food, agriculture, and transportation.

Our partnership is a perfect fit – while HMH dominates the transportation category, broadhead is powering growth across the better-for-you foods, sustainable agriculture, and food production categories."

Dean Broadhead, founder and CEO of Broadhead

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The CRN 2023 Women of the Channel honorees are recognized for their creativity, strategic thinking and leadership in a variety of roles and responsibilities, and for applying their talents toward supporting the success of their companies, channel partners and customers. “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” Song leads the marketing of High Wire’s managed cybersecurity and IT enablement services that is driven 100% by its channel partners which now total more than 625 worldwide, including many of the Fortune 500. “Under the leadership of Susanna, our marketing team has played an instrumental role in driving our company's growth and success,” said Stephen LaMarche, COO of High Wire Networks. “Through their exceptional efforts, we have expanded our channel partner network and achieved strong revenue growth. 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