CONTENT MARKETING

Bridgepoint Acquires Team ITG from Equistone

Bridgepoint | March 28, 2022

Bridgepoint
To accelerate its global growth, Bridgepoint has acquired a majority stake in Inspired Thinking Group (Team ITG) from Equistone Partners Europe (Equistone), the previous shareholder, for an undisclosed sum. The current Bridgepoint management team will deliver the next phase of Team ITG’s international development through this acquisition. It focuses on U.S growth in marketing services and cloud-based marketing technology. 

Team ITG is headquartered in Birmingham, UK, and has over 1,000 employees across Europe and America. It is changing the way global brands operate their marketing. It was founded in 2009 and has become the ‘go-to’ solution for several major corporations like GSK, Jaguar Land Rover, Heineken, Currys, and PUMA.

Team ITG is a multi-channel marketing activation business. Its martech platform CanopyCloud is supported by its 24-hour creative production and client services like creative production, strategy, performance marketing, photography, and film. This blend of technology allows Team ITG to deploy solutions for all kinds of client needs swiftly. They offer fast, agile marketing partnerships that deliver excellent results across all channels.

Simon Ward, CEO of Team ITG, commented: "Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as 'the future and heart of their content operations.'

"We would like to thank Equistone for its fantastic support in developing our business over the past four years. And now, our relationship with Bridgepoint is another brilliant milestone in our journey as we grow globally. We have the team and the resources to deliver even more powerful results for our clients across the world while also developing a host of exciting new partnerships."

"Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalised marketing. We're excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global – areas where we can provide the necessary expertise to accompany them on this next stage in their journey."

Emma Watford, partner and co-head of Bridgepoint's investment activities in the UK

Paul Harper, Partner at Equistone, said: "We are proud to have partnered with Simon and the team during this exceptional phase of the company's development, comprising strong organic and acquisitive growth. We are also delighted to be reinvesting in Team ITG as a minority shareholder and look forward to continuing to support the business's ambitious global growth strategy."

Spotlight

For many marketers, mobile is the Holy Grail for Location Based Marketing. Location Based Marketing promises an unprecedented new way to connect with consumers and deliver highly relevant and targeted messages at a time and place when a consumer is most likely to act on them. The Mobile Marketing Association (MMA) has developed this whitepaper to educate the industry on Location Based Marketing, and to provide a general overview for mobile marketers seeking to understand the potential opportunities for Location Based Services1 (“LBS). The document outlines various Location Based Marketing opportunities and LBS products, along with appropriate measures to ensure a positive end user experience. Additionally, it includes definitions, attributes, and examples of Location Based Marketing that are currently being used in the marketplace, as well as future use cases, all intended to help direct the reader on how location technology may be applied in real world scenarios. This whitepaper should encourage experimentation with and adoption of mobile Location Based Marketing, and invites companies to share best practices with the MMA to help influence future mobile Location Based Marketing Guidelines.

Spotlight

For many marketers, mobile is the Holy Grail for Location Based Marketing. Location Based Marketing promises an unprecedented new way to connect with consumers and deliver highly relevant and targeted messages at a time and place when a consumer is most likely to act on them. The Mobile Marketing Association (MMA) has developed this whitepaper to educate the industry on Location Based Marketing, and to provide a general overview for mobile marketers seeking to understand the potential opportunities for Location Based Services1 (“LBS). The document outlines various Location Based Marketing opportunities and LBS products, along with appropriate measures to ensure a positive end user experience. Additionally, it includes definitions, attributes, and examples of Location Based Marketing that are currently being used in the marketplace, as well as future use cases, all intended to help direct the reader on how location technology may be applied in real world scenarios. This whitepaper should encourage experimentation with and adoption of mobile Location Based Marketing, and invites companies to share best practices with the MMA to help influence future mobile Location Based Marketing Guidelines.

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MULTI CHANNEL MARKETING

Gary Abad Joins LogRhythm as the VP of Global Channels

LogRhythm | September 17, 2022

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MARTECH

ZINFI Expands Its Unified Channel Management (UCM) Platform with Affiliate Marketing Management Solutions

ZINFI Technologies | September 05, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched a complete set of affiliate marketing management (AMM) solutions as a part of its UCM platform. The newly released affiliate marketing management (AMM) capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via a globally distributed affiliate network. Most organizations selling globally today are dealing with a hybrid network of partners, including non-transacting partners like consultants, influencers, and brand promoters, as well as transacting partners like resellers, distributors, and agents. It is essential for any market-leading workflow automation platform to have core capabilities associated with managing a hybrid partner base. ZINFI's UCM platform now includes the following affiliate marketing management (AMM) modules: Marketplace – With this module, brands and vendors can easily create private and captive marketplaces to allow their ecosystem partners to provide end-to-end solutions for their customer base. The module also allows end-users and buyers to find a set of complementary partners to deploy simple to complex solutions. Promotion Management – Promoting a brand to its audience is the core value-add an affiliate can bring to the organization. However, it is the brand that must create effective content and distribute it. This module allows affiliates to tap into the power of a distributed ecosystem offering effective marketing and sales promotions. Referral Registrations – While brand promotion is the primary purpose of an affiliate network, measuring performance is critical to judge the effectiveness of affiliate segments and campaigns. This module enables registration of referrals as well as link referral tracking via Urchin Traffic Monitor (UTM), both of which are critical for performance management and tracking. Payment Management – While the job of the affiliate is to promote a brand effectively to its network via promotional campaigns and tools provided by the vendor, rewarding partners with financial remuneration is critical for the growth of a healthy profitable network. Tax management and payment management are core capabilities for this module. "Our vision has always been to provide one platform with many logical automation points for various workflows that guide the partner journey through a vendor's channel program. 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G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages. To access more information about ZINFI's Unified Channel Management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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MARTECH

Vertiv recognises outstanding 2021 A/NZ channel partners

Vertiv | July 29, 2022

Vertiv has recognised the exceptional contributions that its Australia and New Zealand channel partners made to its IT and mechanical and electrical (M&E) businesses in 2021. Vertiv has expanded its partner recognition this award season to include Emerging Partner and Champion Individual categories, praising significant industry growth. Vertiv A/NZ national M&E channel manager Bhargav Kumar Bhatt and his team have announced ten winners, awarding the company's partners for their commitment to the local channel throughout 2021, as well as the value they have brought to it. "Business growth at a time when governments and industries were juggling trade disputes, port congestions, and several-month pandemic lockdowns would seem like a reality few and far between," Bhatt says. "But despite the disruption, several companies have come out of these turbulent years with a backbone of resilience, and many with resources to accelerate new and innovative revenue streams. "We believe our partners were at the vanguard of business continuity during this time. "We would like to thank our 2021 winners and our entire team of reseller partners. "Our success is a credit to their on-the-ground support and expertise, and we look forward to seeing this next year of business flourish under the full-line partner, offering more personalised, flexible service for any customer use case." The winners include eight partners and two champion individuals, and all recipients celebrated their success at separate luncheons among their colleagues. The complete list of winners includes: Partner of the Year - SRA Solutions Highest Sales - Natural Power Solutions Best in Class Government - Secure Bits Best in Class Solution Provider - Power Quality Group Best in Class Thermal Solutions - Air Water Power Best in Class Wholesale - Pacific Datacom Emerging Partner M&E - Ecanet Emerging Partner IT - Connected South Pacific Champion Individual Technical - Scott Griffiths, SRA Solutions Champion Individual Sales - Matt Smith, Intelli Systems Vertiv has made strategic alliances with Ingram Micro, Tech Data and Orion to foster greater access to its offerings for end users and facilitate more channel opportunities as it continues with its plans to bring full and cohesive offerings to customers. "We recognise the value of a true partnership model where our customers and their clients all benefit, and I'm glad to see this strategy in action with so many of our channel partners awarded for their hard work," Orion director Ross Palmer says. "We recognise the value of a true partnership model where our customers and their clients all benefit, and I'm glad to see this strategy in action with so many of our channel partners awarded for their hard work," Orion director Ross Palmer says. "Since our inception in 1995, Orion has maintained an emphasis on supporting the products we represent and are proud to be associated with Vertiv as we continue to help organisations define their critical infrastructure needs and provide the right solutions." The partner award celebrations come after Vertiv released its inaugural environmental, social and governance (ESG) report, the company's first public report of its ESG activities. The report outlines Vertiv's approach to energy and water efficiency; diversity, equity and inclusion (DE&I); employee health and safety; and other ESG-related topics. The content covered in the report serves as a baseline upon which the organisation will build future efforts, the company states.

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