On March 9, 2023, Braze, a customer engagement platform that facilitates communication between brands and consumers, announced that it has been acknowledged as a Leader in the report titled 'The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023' by Forrester Research, Inc.
Co-Founder and CEO of Braze, Bill Magnuson, said, "Now more than ever, customer engagement is a universal business imperative and brands must create meaningful cross-channel experiences that drive customer loyalty and retention." He added, "We believe this recognition from Forrester reinforces our consistency in delivering sophisticated tools and strategies that help brands deliver those experiences and can accelerate their long-term results."
(Source – Businesswire)
According to the report, Braze was one of 15 cross-channel campaign management solutions evaluated based on 26 criteria. In addition, Braze was recognized for excelling in eight criteria, personalization, mobile, innovation roadmap, performance, and supporting products and services, receiving the highest possible scores in these areas.
In the report, Forrester stated that Braze "lives up to its 'Start Anywhere, Go Everywhere' product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility."
(Source – Businesswire)
About Braze
Braze is a customer engagement platform that helps businesses build meaningful connections with customers through relevant and personalized messaging across multiple channels, including email, push notifications, in-app messaging, and more. Its platform leverages machine learning and real-time data to enable companies to create highly targeted campaigns and improve customer engagement and retention. Leading global brands in e-commerce, finance, healthcare, and media use Braze. The firm was founded in 2011 and is headquartered in New York City.