Branding Brand acquires conversational commerce company WaySay

| June 14, 2016

Branding Brand acquires conversational commerce company WaySay
E-commerce giant Branding Brand announced today that it acquired Waysay, a company specializing in customer engagement tech like marketing automation, in-app messaging and other technologies to help big brands engage and communicate with its customers. Examples of the assistance include offering shopping advice and post-transaction support.

Spotlight

2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content. Plus, “fringe” social platforms will soon become the new mainstream. This year, quality will take precedence over quantity, propelled mostly by user-helpful introductions like Google’s Knowledge Graph.


Other News
MARKETING STRATEGY

Moving Minds Introduces 'Growth as a Managed Service

Moving Minds | September 27, 2021

Moving Minds, an award-winning global marketing agency, today announced the launch of 'Growth as a Managed Service,' a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives. The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and orchestrate multi-channel demand generation – at a fraction of the time and cost to assemble an in-house marketing department. Moving Minds' new model comes in response to the convergence of three primary trends contributing to the growing managed services market, which is expected to reach around $274 billion by 2026*. These trends include: A massive shift in the widespread adoption of remote work The proliferation of new marketing channels and platforms requiring highly specialized expertise The opportunity cost associated with the time to recruit, hire and retain expert marketing talent in a competitive labor market. With 'Growth as a Managed Service,' Moving Minds gives forward-thinking CEOs and CMOs on demand access to a Fortune 500 caliber team of fractional marketing talent.From Fractional CMOs and branding experts to digital marketing and social media specialists, web developers, content marketers, and business process optimization consultants, companies can completely outsource their entire marketing operations to a single agency partner solely accountable for achieving a greater return on their marketing investments. Lou Hughes, Co-CEO and Founder of Moving Minds. 'Growth as a Managed Service' is designed to eliminate marketing silos and create more synergy through the execution of integrated multi-channel campaigns, particularly for early-stage venture capital and private equity funded companies. A venture's assemblage of functionally oriented marketing agencies, contractors, vendors, and freelancers are consolidated into a single cohesive unit orchestrated by Fractional CMOs. This enables companies to reduce marketing headcount costs, accelerate time to market, and generate a greater return on marketing investments. "Moving Minds gives CEOs and CMOs a fully formed multi-channel marketing department within days, not months," said the agency's Co-CEO and Founder, Kathryn Hughes. "With Moving Minds as their Managed Marketing Services Provider, fast-growth venture capital and private equity-funded startups, as well as mid-cap companies, can leverage a more agile staffing model for supplying the marketing talent needed to accelerate day-to-day execution and drive mission-critical demand generation and customer acquisition growth initiatives." ABOUT MOVING MINDS™ Moving Minds is an award-winning global marketing agency enabling forward-thinking companies to get to market faster and smarter with 'Growth as a Managed Service,' a fractional, more agile outsourced model designed for venture- and private equity-backed companies.

Read More

MARKETING STRATEGY

VizSense recognized by Futurology and PerformanceIN for their technological innovation and service excellence in the influencer marketing industry

VizSense | September 24, 2021

VizSense, Inc., the leader in micro-influencer marketing, was recently awarded for its technological innovation in artificial intelligence and excellence in performance marketing by Futurology and the International Performance Marketing Awards (IPMA), respectively. We are deeply honored to be recognized for two of our most important areas: technology and service excellence. Our amazing team will continue to hold ourselves accountable to our clients and teammates, and compete with the giants in this industry. Dr. Jon Iadonisi, Founder and CEO of VizSense. Futurology named VizSense one of the Most Innovative Dallas Based Artificial Intelligence Companies for its proprietary influencer tech suite, Bloom®. Futurology is a London-based media company dedicated to showcasing the latest innovations, breakthroughs and greatest companies across the futuristic industries. IPMA named VizSense a finalist in two categories for their cutting-edge work in the influencer marketing industry: Best Influencer Marketing Campaign for their work with national tequila brand Hornitos and Best Social Commerce Campaign for their work with workout application startup Paid Workout App. Hosted by PerformanceIN, a leading online media company and global publication for performance marketing news, IPMA recognizes industry-leading performance marketers, including advertisers, publishers, agencies, networks, and technology providers from around the world. To be considered for both categories by the IPMA judging panel, VizSense had to provide in-depth analysis and proof of smart execution and creativity through influencer and social media channels in an industry dominated by companies at least 10 times their size. The final winners will be announced on October 18 in London for the Fifth Annual International Performance Marketing Awards. About VizSense Headquartered in Dallas, Texas, VizSense is a leader in micro-influencer solutions rooted in research and analytics. Since being founded in 2015, VizSense has provided turn-key influencer marketing solutions and cross-platform promotions for over 80 different clients ranging from emerging brands to the world's leading CPG giants. As one of the original and leading influencer technology platforms, VizSense puts the consumer at the forefront of its strategy to manage micro-influencer activations from start to finish, from industry research and evaluation to influencer identification, management and analysis.

Read More

CONTENT MARKETING

Comviva unveils next generation MobiLytix™ Marketing Studio

Comviva | September 23, 2021

Comviva, the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth. The new launch marks an acceleration of the Telecom industry's move towards a technology-led, integrated platform play for digital engagement and customer lifetime value - which is already a key disrupter in other industries. The new solutions announcements include: Launch of its next generation MobiLytixTM Marketing Studio – integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX) Introduction of a new MobiLytixTM Digital Marketing solution - a customer engagement automation platform for digital channels Major enhancement of the MobiLytixTM Rewards solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees. Comviva's new MobiLytixTM Marketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale. Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry. Manoranjan 'Mao' Mohapatra, Chief Executive Officer at Comviva Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at Comviva said, "Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes." MobiLytix™ is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix™ has a proven track record of customer success.

Read More

CONTENT MARKETING

DataWeave Launches Sales & Market Share Module and Enhances the Digital Shelf Analytics Suite for Brands DataWeave Logo

DataWeave | September 22, 2021

To help brands accelerate their eCommerce growth, DataWeave, a provider of AI-powered Brand Analytics solutions, today announced the official launch and availability of its Sales and Market Share module within the Digital Shelf Analytics suite. DataWeave's Digital Shelf Analytics suite helps brands monitor, analyze and determine systems to help increase their online sales and share across a growing list of online channels. This new module enables brands to define product taxonomies and benchmark sales performance alongside competitors, measuring market share changes over time. This is the latest addition to the suite, which leading brands rely on to measure key performance indicators (KPIs) like Content Audits, Product Availability, Pricing, Promotions and Ratings & Reviews to improve Share of Search. Executive-level and customized scorecard views, tailored to each user's job function, have been added to all Digital Shelf Analytics modules and provide recommended courses of action via email alerts, based on synthesized, near real-time insights. The Sales and Market Share module also provides granular visibility into category best sellers and fast movers, tracking which products have gained or lost momentum, with the added ability to measure the potential revenue impact caused by out-of-stocks. These insights can also guide brands' decisions on which products to promote and which product attributes to accentuate to improve competitive positioning. Brands can immediately see how they rank within their own organic and sponsored search results, plus how they rank among their competition. "We're excited about the enhancements made to our Digital Shelf Analytics suite which not only enables brands to significantly improve online search rank visibility, but now quantifies the impact of digital investments – especially in time for the busy holiday season," said Karthik Bettadapura, CEO and co-founder, DataWeave. "As the competitive landscape intensifies, more brands seek marketplace insights to differentiate their digital shelf, distinguish their online strategies, discover efficiencies and drive profitable growth. We are proud to be the partner to enable brands to achieve their growth goals." With more than 500 billion data points aggregated, DataWeave's scale and digital insights expertise helps brands evaluate and improve their marketing performance to fuel e-commerce growth. Accurate, timely marketplace data empowers brands to make informed digital marketing decisions that fuel online sales and market share by satisfying consumers better and faster than the competition. Learn more about DataWeave's digital shelf analytics for brands. About DataWeave DataWeave is an AI-powered SaaS platform that provides Digital Shelf and Dynamic Pricing solutions to e-commerce businesses and consumer brands, enabling them to compete profitably and accelerate revenue growth. The company's proprietary technology platform helps e-commerce businesses to make smarter pricing and merchandising decisions, as well as consumer brands to protect their online brand equity and optimize their e-commerce performance.

Read More

Spotlight

2016 is going to bring drastic changes to the world of content marketing by revolutionizing how we consume or publish content. There is a variety of people getting introduced to internet, mostly through mobile phones. The audience is increasingly lacking attention span, which means there is a need to push for visual content and come up with new ways to curate content. Plus, “fringe” social platforms will soon become the new mainstream. This year, quality will take precedence over quantity, propelled mostly by user-helpful introductions like Google’s Knowledge Graph.

Resources

Events