MARKETING DATA

Blueshift’s Benchmark Report Highlights Key Elements for High-Performing, Customer-Centric Marketing Campaigns

Blueshift | February 25, 2022

cross-channel campaigns
On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased.

Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They can no longer send the same message to all consumers across one channel, at the same time. In order to increase consumer engagement, marketers must meet their expectations for relevant, targeted, timely messages. Our survey provides quantitative data that clearly show cross-channel, personalized, real-time experiences perform best. Even incorporating one of these factors has proven to lift results, but layering all three together delivers the biggest impact."

Vijay Chittoor, Co-Founder and CEO of Blueshift

Blueshift used 10 billion messages sent by Blueshift customers between January 1, 2021 and September 30, 2021 to analyze and understand the variances in core engagement metrics like click rates, open rates, and conversion rates between different kinds of campaigns and messages. This data represented multiple industry verticals like retail, media and publishing, ecommerce, eLearning, travel and real estate, healthcare, and personal finance.

"Activating cross-channel, personalized, real-time experiences may sound complicated, but it's more simple than you may think," said Vijay. "When you have the right technology platform to connect all your channels within a single journey builder, this enables you to create, automate, and scale sophisticated campaigns that meet and exceed customer expectations today and as they continue to evolve in the future."

Here are the key findings of the report:

  • Cross-channel: Triggered cross-channel campaigns have a 93% higher click-through rate than triggered single-channel campaigns.
  • Personalization: Campaigns with 1:1 recommendations yielded a 50% higher open rate than those without.
  • Real-time: Real-time cross-channel campaigns have a 500% higher conversion rate than cross-channel batch sends.

Blueshift is based in San Francisco. It helps brands deliver relevant and connected experiences across every customer interaction. It is the provider of the leading AI-powered SmartHub Customer Data Platform (CDP).

Spotlight

As organizations continue to lean into hybrid work models, SecOps teams are finding that securing an ever-broadening attack surface is one of their most pressing challenges. Many have responded by deploying security information and event management (SIEM) and extended detection and response (XDR) tools alongside other solutions.

Spotlight

As organizations continue to lean into hybrid work models, SecOps teams are finding that securing an ever-broadening attack surface is one of their most pressing challenges. Many have responded by deploying security information and event management (SIEM) and extended detection and response (XDR) tools alongside other solutions.

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MARKETING DATA

Menlo Security Announces Partner Program Investment and New Initiative to Drive International Growth

Business Wire | March 24, 2023

Menlo Security, a leader in cloud security, today announced a series of new initiatives and investment in its Boost! Channel Program designed to further support and incentivize partners and drive international expansion and growth through the channel. Menlo Security’s global network of distributors, resellers, systems integrators and MSSPs has grown by 20% in the last 12 months as it expands into key regions, including Australia, Europe, the Middle East (EMEA), Japan and North America. The company has also strengthened its own global channel team, headed up by Todd Wilson, who joined 2022. “Since joining Menlo Security, I have been speaking to our partners to identify ways in which we could strengthen our relationships and deliver on our commitment to provide the very best partner program,” said Todd Wilson, Vice President of Global Channel Sales at Menlo Security. “As a channel-first business, our partners are critical to our success. Our job is to arm them with the right programs, tools, training, and incentives, and to support them across the entire customer sales journey, from the initial touchpoint right through to completion.” The new program initiatives will offer more flexibility and opportunities to collaborate, including teaming to provide additional margin, enhanced training, and comprehensive go-to-market plans. Partners will be able to access specialized reseller and distributor tools for on-boarding new customers and provisioning end users, together with a new Learning Management System portal, sales and marketing training, and dedicated sales and pre-sales support. Menlo Security has also ring-fenced 30% of its global marketing budget to invest in partner-led field events over the next 12 months. Menlo Security will release new tools to selected partners to assess a customer’s level of exposure to Highly Evasive Adaptive Threats (HEAT), a class of threats that targets the web browser and employs techniques to evade multiple layers of detection in security stacks, including firewalls, Secure Web Gateways, sandboxing, URL Reputation, and phishing detection. The first of these, HEAT Check, allows customers to run a light penetration test to identify if they are susceptible to HEAT attacks. Global channel team growth Menlo Security has invested resources in its global channel team, with the appointment last September of Robert Cole-Lomas as Senior Channel Director for EMEA, together with Bryan Grabowski, Channel Director, North America; E. Lauren Wolff, Senior Manager, Partner Marketing; and Justin Lane, Channel Manager, East, North America. In addition, Phil Hillhouse has been named Vice President of Sales for the Americas. With his extensive experience in channel sales and implementing cross-functional sales and business development across service providers, system integrators, MSSPs, and resellers, Phil will support the team to accelerate growth in North America. “We are excited about the changes we have put in place, with a significant level of investment into our own team and commitment to our partners around the world,” said Todd Wilson. “The timing has never been more important, with the growth in browser-based attacks and the need for our isolation-powered technology, which partners can offer as a dedicated solution or as part of a portfolio of best-of-breed solutions. Our enhanced program and new initiatives and tools will empower partners to create new revenue streams and improve margin.” Takashi Hoshino, Vice President of Sales, Macnica Networks, said, “Macnica continues to be beyond pleased with Menlo Security’s significant investments in their channel program. Because of these investments they continue to provide value partners to Macnica and our distribution program thus making a huge impact on our bottom line. We look forward to continuing our partnership with Menlo throughout the year to provide best in class products and services in the security space.” For more information about Menlo Security’s Boost! Partner Program, visit: https://www.menlosecurity.com/partners/ About Menlo Security Menlo Security protects organizations from cyberattacks by eliminating the threat of malware from the web, documents, and email. Menlo Security’s patented Isolation-powered cloud security platform scales to provide comprehensive protection across enterprises of any size, without requiring endpoint software or impacting the end user-experience. Menlo Security is trusted by major global businesses, including Fortune 500 companies, eight of the ten largest global financial services institutions, and large governmental institutions. The company is backed by Vista Equity Partners, Neuberger Berman, General Catalyst, American Express Ventures, Ericsson Ventures, HSBC, and JP Morgan Chase. Menlo Security is headquartered in Mountain View, California. For more information, please visit www.menlosecurity.com.

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MARKETING DATA, MARTECH

Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

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MARTECH, OMNI CHANNEL MARKETING

Cision Fortifies Its Omni-Channel Intelligence Offering and Renews Twitter Strategic Partnership

PR Newswire | May 16, 2023

Cision, an end-to-end consumer and media intelligence and communications platform, creates a complete, omni-channel view of brands and their relationships with key stakeholders. Through thousands of curated partnerships, Cision delivers the most comprehensive media intelligence and media distribution in the communications and marketing ecosystem with unmatched scale at the global, regional and local level. Notable relationships include the New York Times, the Associated Press, the Financial Times, Yahoo International, Captivate and almost 1,000 additional exclusive relationships with publishers. In addition to print, broadcast, and digital media, social media offers an essential lens into omni-channel media intelligence. Cision and Brandwatch, a Cision business unit, uniquely bring together a diverse set of social platforms including Twitter, TikTok, LinkedIn, Tumblr and Reddit, among others, to help organizations understand and engage with their stakeholders. Cision is proud to announce the renewal of its global strategic partnership that includes Brandwatch with Twitter, a social platform that gives voice to constituents across segments. "Our technology, deep expertise, and holistic global omni-media investment strategy, put us in the unique position to transform media data into the actionable insights our clients must have to effectively understand, shape and amplify their stories and strategies in real time. Our decade long-standing partnership with Twitter helps us deliver on this commitment," said Pehr Luedtke, Senior Vice President Content Partnerships at Cision. Haim Vaturi, Revenue and Partnerships lead at Twitter added, "Twitter is committed to deepening our data relationships with industry- best providers. Partnering with leaders like Cision helps us unlock the value of our unique data and entire product suite." In addition to Twitter, Cision initiated other unique partnerships this year. In January, Cision's Brandwatch division became an official partner of Reddit and was first to market with Reddit's full data firehose. In March, Cision's PR Newswire division partnered with Captivate, a leading out-of-home video network, giving press release clients greater visibility through Captivate's 14,500 screens in premium locations across the US and Canada. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter. About Brandwatch Brandwatch is the world's premier social suite, empowering over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today's fast-moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

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