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Marketing Strategy

Bloomreach and Fast Partner to Make Any Digital Marketing Channel Shoppable With a Single Click

Digital Marketing
Bloomreach, the world's #1 Commerce Experience Cloud, and Fast, the world's fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand's digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies to capture customer demand right at the point of inspiration.

Cart abandonment has been a long-standing problem within e-commerce. Nearly 70% of shopping carts are abandoned, and almost 20% of US online shoppers abandoned an order in the past quarter specifically due to a "too long or complicated checkout process." The ability to simplify that process can provide substantial opportunity for businesses to drive customer conversion, ultimately leading to better business results. With the integration of Fast, Bloomreach customers can unlock that opportunity by embedding one-click checkout into high-engagement channels such as email, SMS/MMS, and retargeting ads, making it faster and easier for customers to make a purchase.

By integrating Fast Checkout with Bloomreach Engagement, we're able to remove friction to make it easier for consumers to check out anywhere with one click. No more redirects or adding an item to your cart. We know this will have a huge impact for sellers and go a long way in driving a better experience for their customers."

Domm Holland, CEO and co-founder, Fast

Bloomreach solutions enable businesses to power more personalized, relevant commerce experiences through a unique combination of product and customer data. This data-driven approach to commerce makes the integration of Fast an even more powerful capability for businesses — marketers, merchandisers, and CRM managers can see which customers are most likely to make a purchase and which products they are most likely to buy, then ensure one-click checkout streamlines how those customers shop.

"Bloomreach Engagement plays a critical role in how our clients engage and inspire their customers. In partnering with Fast, we can now streamline their customer journeys from inspiration through to conversion," said Brian Walker, Chief Strategy Officer, Bloomreach. "We look forward to bringing the benefits of Fast to the businesses we serve and seeing the enhanced commerce experience and results this partnership will generate for our clients and their customers around the world."

About Bloomreach
Bloomreach is the world's #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

About Fast
Fast's mission is to make buying online faster, safer and easier for everyone. Its Fast Login and Fast Checkout product enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device or platform for consistent, stress-free purchasing, either on a merchants own domain or through headless checkout on any other website. Fast invests heavily in its user privacy and security, with a Zero Fraud Guarantee on chargebacks for sellers. Headquartered in San Francisco, Fast is a privately held company founded by Domm Holland and Allison Barr Allen and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

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Optimizely Debuts Industry-First Marketing Operating System At Opticon 2023

PR Newswire | October 18, 2023

Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One. Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned. Comprised of Optimizely's seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. 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WebWire | October 26, 2023

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PR Newswire | September 27, 2023

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WebWire | October 26, 2023

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By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics. Doubling Down on Distribution With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level. “Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.” New Benefits for Commercial Partners Amplify More for More With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines. Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success. Amplify Fast Lane Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure. By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. 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PR Newswire | September 27, 2023

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