CHANNEL PARTNERSHIPS

Berkshire Grey is speeding up the availability of next-generation warehouse robotics with the launch of the New Berkshire Grey Partner Alliance.

businesswire | December 16, 2020

Berkshire Grey is speeding up the availability of next-generation warehouse robotics with the launch of the New Berkshire Grey Partner Alliance.
Berkshire Gray , a mechanical technology and AI organization conveying retail, eCommerce, and coordinations satisfaction robotization advances for worldwide organizations, today reported the Berkshire Gray Partner Alliance program to offer production network clients more alternatives for cutting edge advanced mechanics arrangements. The accomplice program permits clients to work with top notch arrangement suppliers, quicken the advantages of AI-based mechanical technology in their appropriation places, and deftly scale their organizations when and where they need it most.

“The need for advanced robotics has never been greater and the skills and technology required to implement intelligent robotic solutions are pronounced,” said Berkshire Grey CEO Tom Wagner. “The BGPA is designed to meet the demand for our intelligent robotic systems from customers around the world by leveraging qualified partners.”

BGPA accomplices work together with Berkshire Gray to bring clients progressed mechanical technology arrangements, strong preparing from the best personalities, all things considered, mechanical technology, and a steadily developing arrangement of programming mechanical technology interfaces for associating with ERP, WMS, WES, and WCS frameworks. Clients can certainly pick Berkshire Gray ensured accomplices for their inventory network needs with the confirmation that Berkshire Gray has just tackled probably the most testing mechanical technology issues on the planet.

Arrangement of Global Director of Strategic Partnerships and Alliances

To assemble and lead the Partner Alliance program, Berkshire Gray has tapped James Hendrickson as Global Director of Strategic Partnerships and Alliances. James brings over 20 years of involvement with store network and innovation, having recently driven the worldwide accomplice program just as item the executives and methodology for the Honeywell Voice business. Under James' administration, the group made a worldwide accomplice warning gathering, dispatched channel items and projects focused at new sections, and assembled a high-contact channel program to drive over 90% of deals through the channel. James is situated in Berkshire Gray's Pittsburgh Robotics Innovation Center.

“The global supply chain is more critical than ever. Providing customers with options to scale their business and protect their workers with advanced robotic solutions is essential,” said James. “Given the maturity of Berkshire Grey’s technology and the growing global demand, the time is right to launch the Berkshire Grey Partner Alliance program. We are building a collaborative partner community to bring the world-class technology developed by Berkshire Grey to a broader market.”

According to Steve Johnson President & COO at Berkshire Grey, “James is well respected in the supply chain partner community and brings immediate credibility to the channel. With James’s technical background and experience building a world-class channel program, we can reach customers worldwide with Berkshire Grey robotic solutions.”

About Berkshire Grey

Berkshire Grey helps customers radically change the essential way they do business by delivering game-changing technology that combines AI and robotics to automate omnichannel fulfillment. Berkshire Grey solutions are a fundamental engine of change that transform pick, pack, and sort operations to deliver competitive advantage for enterprises serving today’s connected consumers. Berkshire Grey customers include Global 100 retailers and logistics service providers. Customers have optimized picking labor costs, overcome worker shortage constraints, and seen improvements in throughput ranging from 25% to 50%.

Spotlight

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Spotlight

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Related News
MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates. Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks. Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints." Vlad, CEO of RedTrack With RedTrack App, Shopify store owners have: Accurate attribution reports across all channels that match Shopify sales report; Sales data sent back to advertising channels for better ad optimization and machine learning; Easy no-code setup. By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

Read More

MARKETING DATA

Cordial Releases Major Updates to Data Platform for Cross-Channel Marketing

Cordial | December 02, 2021

Cordial, the leading cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry's most advanced predictive models for customer engagement. We built Architect because we wanted to give marketers an ability to connect with their customers using a level of personalization that was previously impossible, and Architect can do in seconds what no other cross-channel marketing platform can. In today's increasingly competitive landscape, one-size-fits all approaches no longer work for savvy marketers. By unifying and transforming data and letting marketers build custom models tailored to their unique business needs, our clients are seeing markedly improved results and are benefiting from the ability to connect with each customer in infinitely more meaningful and valuable ways." Jeremy Swift, co-founder and chief executive officer, Cordial Marketers who had beta access to Architect documented impressive results: As reported in Cordial's recently released Cross-Channel Marketing Study, on average the company's advanced data models drive more than 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages. "Architect is an exciting upgrade to Cordial's already impressive data platform capabilities that has already made a tremendous impact on our campaigns," said Hailey Pettit, senior marketing lifecycle manager at Nurx. "Not only are we able to execute smarter campaigns faster, but we're also creating even better customer experiences in the process." Key features of Architect include: Flexible data architecture. Using Cordial's native extract, transform, and load ("ETL") technology, marketers can fully automate the process of importing their customer data into Cordial -- often from myriad sources comprising disparate data structures and schemas. They can in turn far more rapidly steamline the data, deterministically link it to individual customer records, and make sense of it on their own, without requiring IT involvement or support. More actionable data in one platform. Unlike other platforms which only store data for a limited period of time (i.e. typically only the most recent 30 to 60 days' worth of customer data are retained), Architect lets marketers import, transform and enrich unlimited customer history and 18 months of event data, in order to unify the most robust and accurate view of each customer, and build unique models on the Cordial platform for engaging customers based on their specific needs. Predictive models that are customizable for each client. Marketers can take advantage of Architect's advanced predictive models for everything from churn propensity, to product affinity, to lifetime value and customer engagement scores, but can also easily build custom models (and marketing automation triggers) based on their own unique business needs, rules, and inputs, specific to their business or even external factors such as real-time supply chain data. "Architect makes the Cordial platform truly, completely customizable -- if you dream it, you can build it," said Scott Eckman, general manager of e-commerce and vice president of marketing at Rockler Companies, Inc. "There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalization, or segmentation in emails or other messages." Today's mass market debut of Architect comes on the heels of a string of recent major product announcements for Cordial, including being named as the first and only cross-channel marketing technology platform to be made available in the Digital Customer Experience category in the Amazon Web Services Marketplace. About Cordial Cordial is a cross-channel marketing platform helping marketers create highly personalized experiences and use data in imaginative ways to communicate with customers across email, SMS and mobile apps. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, Eddie Bauer, and Purple rely on Cordial's platform and people to drive revenue growth and to send a better message.

Read More

MARKETING DATA

Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement

Opal | December 01, 2021

Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels. The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution for social media management to publish, engage and report on those campaigns. This partnership builds on a six-year relationship, which has served almost 20% of the Fortune 100 companies to streamline their brand voice, workflows, and content across social channels. 2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we're excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.” Jack Blaha, CEO of Khoros “This expanded partnership will help the brands we serve connect with their customers across all their channels more seamlessly and with more confidence than ever before,” said George Huff, Opal CEO. “And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.” About Khoros Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions, including over 20 patented technologies, ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action. Recognized nationally and locally as one of the Best Places to Work, Khoros has 11 offices globally and Vista Equity Partners is its lead investor. About Opal Opal Labs enables marketing and communications teams to plan and create content within the Opal marketing platform. Founded in 2011, Opal powers marketing planning from strategy to execution for 20% of the Fortune 50 companies, and world-class brands like Starbucks, Target, and Whole Foods. Backed by venture capital firms Madrona and Accel and recognized as a Best Place to Work by The Oregonian in 2021, Opal maintains a remote-first workforce with its headquarters located in Portland, Oregon.

Read More