Home > News > featured news > B2B Marketing Predictions: New Ideas for Old, Tired Challenges

B2B Marketing Predictions: New Ideas for Old, Tired Challenges

The Pedowitz Group | January 30, 2020

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them. Ten years is a long time to see many, many trends come and go, but have the challenges really changed? Here at The Pedowitz Group, we don’t think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as: Looking forward to the next decade, we asked our experts to B2B marketing predictions what we might see (or continue to see) for the marketing industry. We included strategy and technical experts to provide a balanced viewpoint.

Spotlight

B2B Sales Has Changed – Why Your Training Should, Too

As buyers have become increasingly savvy and educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well.
This new brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.

More featured news

Spotlight

B2B Sales Has Changed – Why Your Training Should, Too

As buyers have become increasingly savvy and educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well.
This new brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.

Related News

MARKETING DATA

Broadhead Partners with HMH Agency to Serve Fast-paced Future of Food

Broadhead | January 06, 2022

One of Minnesota's leading independent firms and integrated marketing agencies, Broadhead has acquired HMH Agency to serve the fast-paced future of food, agriculture, and transportation categories. Broadhead and HMH will also combine resources to provide best-in-class services in some areas that will assist the whole client portfolio, including data science, predictive analytics, experience design, public relations, and expanded media and consumer research and insights offerings. HMH has been on the cutting edge of innovation and new transportation solutions with clients such as Daimler Truck North America brands Freightliner, Western Star, Thomas Built Buses, and Detroit; as well as North Carolina Ports Authority, PNW Railcars, TriMet, Daimler Truck Financial Services, Meritor, Ideanomics, and TORC Robotics. The addition of HMH Agency to Broadhead complements and diversifies an agency noted for its work in the agriculture, food, and wellness sectors. The acquisition of HMH Agency raises Broadhead's entire business by 50% and grows its talent base to 150 total workers in three offices: Minneapolis, Portland, and Charlotte, North Carolina, with combined capitalized billings of over $120 million. The broadhead and HMH Agency brands will continue to operate independently following the acquisition, providing category knowledge across three of the world's fastest-growing, future-focused consumer and business sectors – food, agriculture, and transportation. Our partnership is a perfect fit – while HMH dominates the transportation category, broadhead is powering growth across the better-for-you foods, sustainable agriculture, and food production categories." Dean Broadhead,founder and CEO ofBroadhead

Read More

CONTENT MARKETING

1Digital Agency Provides World-Class E-Commerce SEO Services

1Digital® Agency | May 26, 2021

Search Engine Optimization is one of the most effective sorts of digital marketing. The goal of any e-commerce SEO campaign is to increase the domain authority of an e-commerce website so it will rank higher on program results pages for keywords relevant to its industry. SEO isn't an overnight process; it can take months to climb to the coveted first page for competitive keywords. Hiring an e-commerce SEO agency like 1Digital is the best way for e-commerce businesses to get the most out of their SEO campaigns. Since it first opened its doors in 2012, the team at 1Digital has specialized in providing e-commerce SEO services. Over the years, the team of e-commerce SEO experts has developed proprietary marketing strategies for getting the most out of each SEO campaign they work on. They specialize in serving as an e-commerce growth agency for enterprise-scale businesses that try to get the most out of their digital marketing campaigns. For businesses trying to find a Miami SEO campaign or a national campaign, the 1Digital team is a perfect choice. One of the biggest advantages of using SEO is the increased organic traffic. While paid marketing campaigns are an excellent way of accelerating traffic, businesses still have to pay for every click, including bounces. SEO increases an e-commerce site's visibility organically so businesses can start enjoying more traffic and conversions without having to pay for every visitor. The backbone of e-commerce SEO is content. Publishing quality content with backlinks is one of the simplest ways for online stores to extend their authority. That's why 1Digital® has a team of expert writers who know how to craft the kind of content that search engine algorithms love to see. Having well-crafted content that's backed by expert keyword research will help ensure that e-commerce stores draw in qualified traffic with their SEO strategies. The combination of quality content, on-page optimization, constant monitoring, and dedicated project management is what sets 1Digital® apart from other e-commerce agencies. it is constantly working to make sure that every campaign it works on is achieving the best possible results. In addition to offering SEO marketing services, the team at 1Digital specializes in all things e-commerce. It offers e-commerce design, development, support, and migration services so businesses can get everything their website needs. Everything it does, from improving user experience to designing a sire architecture is always built with digital marketing in mind. Many of its clients are so satisfied with their experience that they are available back to 1Digital for their next project.

Read More

CHANNEL PARTNERSHIPS

Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

Code Corporation | September 16, 2021

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager. “Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.” De Bisschop has spent the majority of her career working with barcode scanning technology companies. This has primed her for a new leadership role at Code, where she is heading up the channel marketing department and preparing for the launch of the company’s first EMEA Partner Program in Q4 of 2021. Prior to Code, De Bisschop was at Honeywell where she was responsible for the EMEA channel program and integrations of programs following multiple acquisitions. She also served as Group Senior Channel Marketing Manager at Datalogic where she was responsible to create and implement all aspects of the Datalogic’s worldwide channel program. About Code Corporation Code Corporation is part of the Brady Corporation owned companies. For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code and its line of image-based scanning and decoding technology consistently deliver unparalleled performance companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. Code is headquartered in Salt Lake City, Utah with offices in Boston and Amsterdam.

Read More

MARKETING DATA

Broadhead Partners with HMH Agency to Serve Fast-paced Future of Food

Broadhead | January 06, 2022

One of Minnesota's leading independent firms and integrated marketing agencies, Broadhead has acquired HMH Agency to serve the fast-paced future of food, agriculture, and transportation categories. Broadhead and HMH will also combine resources to provide best-in-class services in some areas that will assist the whole client portfolio, including data science, predictive analytics, experience design, public relations, and expanded media and consumer research and insights offerings. HMH has been on the cutting edge of innovation and new transportation solutions with clients such as Daimler Truck North America brands Freightliner, Western Star, Thomas Built Buses, and Detroit; as well as North Carolina Ports Authority, PNW Railcars, TriMet, Daimler Truck Financial Services, Meritor, Ideanomics, and TORC Robotics. The addition of HMH Agency to Broadhead complements and diversifies an agency noted for its work in the agriculture, food, and wellness sectors. The acquisition of HMH Agency raises Broadhead's entire business by 50% and grows its talent base to 150 total workers in three offices: Minneapolis, Portland, and Charlotte, North Carolina, with combined capitalized billings of over $120 million. The broadhead and HMH Agency brands will continue to operate independently following the acquisition, providing category knowledge across three of the world's fastest-growing, future-focused consumer and business sectors – food, agriculture, and transportation. Our partnership is a perfect fit – while HMH dominates the transportation category, broadhead is powering growth across the better-for-you foods, sustainable agriculture, and food production categories." Dean Broadhead,founder and CEO ofBroadhead

Read More

CONTENT MARKETING

1Digital Agency Provides World-Class E-Commerce SEO Services

1Digital® Agency | May 26, 2021

Search Engine Optimization is one of the most effective sorts of digital marketing. The goal of any e-commerce SEO campaign is to increase the domain authority of an e-commerce website so it will rank higher on program results pages for keywords relevant to its industry. SEO isn't an overnight process; it can take months to climb to the coveted first page for competitive keywords. Hiring an e-commerce SEO agency like 1Digital is the best way for e-commerce businesses to get the most out of their SEO campaigns. Since it first opened its doors in 2012, the team at 1Digital has specialized in providing e-commerce SEO services. Over the years, the team of e-commerce SEO experts has developed proprietary marketing strategies for getting the most out of each SEO campaign they work on. They specialize in serving as an e-commerce growth agency for enterprise-scale businesses that try to get the most out of their digital marketing campaigns. For businesses trying to find a Miami SEO campaign or a national campaign, the 1Digital team is a perfect choice. One of the biggest advantages of using SEO is the increased organic traffic. While paid marketing campaigns are an excellent way of accelerating traffic, businesses still have to pay for every click, including bounces. SEO increases an e-commerce site's visibility organically so businesses can start enjoying more traffic and conversions without having to pay for every visitor. The backbone of e-commerce SEO is content. Publishing quality content with backlinks is one of the simplest ways for online stores to extend their authority. That's why 1Digital® has a team of expert writers who know how to craft the kind of content that search engine algorithms love to see. Having well-crafted content that's backed by expert keyword research will help ensure that e-commerce stores draw in qualified traffic with their SEO strategies. The combination of quality content, on-page optimization, constant monitoring, and dedicated project management is what sets 1Digital® apart from other e-commerce agencies. it is constantly working to make sure that every campaign it works on is achieving the best possible results. In addition to offering SEO marketing services, the team at 1Digital specializes in all things e-commerce. It offers e-commerce design, development, support, and migration services so businesses can get everything their website needs. Everything it does, from improving user experience to designing a sire architecture is always built with digital marketing in mind. Many of its clients are so satisfied with their experience that they are available back to 1Digital for their next project.

Read More

CHANNEL PARTNERSHIPS

Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

Code Corporation | September 16, 2021

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager. “Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.” De Bisschop has spent the majority of her career working with barcode scanning technology companies. This has primed her for a new leadership role at Code, where she is heading up the channel marketing department and preparing for the launch of the company’s first EMEA Partner Program in Q4 of 2021. Prior to Code, De Bisschop was at Honeywell where she was responsible for the EMEA channel program and integrations of programs following multiple acquisitions. She also served as Group Senior Channel Marketing Manager at Datalogic where she was responsible to create and implement all aspects of the Datalogic’s worldwide channel program. About Code Corporation Code Corporation is part of the Brady Corporation owned companies. For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code and its line of image-based scanning and decoding technology consistently deliver unparalleled performance companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. Code is headquartered in Salt Lake City, Utah with offices in Boston and Amsterdam.

Read More

More featured news