Martech
Mimecast | September 13, 2023
Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments.
Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023.
Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE.
Mimecast Limited, a leading advanced email and collaboration security solutions provider, has officially unveiled the Mimecast Partner ONE Program. This program represents a significant evolution of their already industry-leading partner initiative.
Mimecast Partner ONE is a foundational framework designed to streamline and expand partners' business approaches and market strategies, ultimately improving the overall partner experience. Furthermore, it aims to expedite and fortify the cybersecurity journey for customers.
While emphasizing the necessity of acknowledging that there is no one-size-fits-all solution, Stan de Boisset, Senior Vice President of WW Partners, stated that in the contemporary business environment, cybersecurity threats have transcended their origins as simple IT problems and now stand as critical business challenges, carrying the potential for substantial financial and reputational harm. He pointed out that companies, regardless of size, pursue tailored products and services to shield themselves from progressively intricate cyberattacks.
Stan de Boisset further remarked, "Through an accelerated go-to-market (GTM) strategy, the Mimecast Partner ONE Program will help partners meet their customer needs and gain market share through enhanced programs."
[Source: Globe Newswire]
Mimecast Partner ONE Program empowers partners to expand and achieve scalability through a network built on deep engagement and substantial GTM investments. In addition to streamlining the core elements of their channel structure, this initiative introduces several noteworthy benefits. For instance, it enables partners to accelerate the execution of their unique GTM strategies through performance-based programs. This initiative simplifies the process of effectively meeting customer needs by emphasizing the power of collaboration. Moreover, a dedicated team within the program actively supports an engagement model firmly committed to ensuring the long-term success of partner organizations. This comprehensive approach underscores Mimecast's dedication to enhancing the partner experience and supporting their growth in the cybersecurity domain.
Samantha Stevens, Business Manager for Vendor Alliances at Exclusive Networks UK, highlighted the ongoing challenge every service provider faces today in maintaining a balance between acquiring new customers, retaining existing ones, and consistently innovating their products. She expressed excitement about participating in Mimecast's advanced partner program, which will enhance its value proposition in the market and align more closely with partner demands.
Mimecast's foray into emerging markets, including France, aligns seamlessly with its steadfast dedication to extending its reach to a global audience through continuous product innovation and strategic partnerships. The company remains committed to advancing the Mimecast Partner ONE Program, equipping partners to enhance their value proposition, foster growth, and ensure an outstanding experience for both partners and customers.
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Channel Partnerships
PR Newswire | October 23, 2023
Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt's advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna's AI-powered shopping app.
Rokt's ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way, said Elizabeth Buchanan, Chief Commercial Officer of Rokt. By delivering relevant offers to shoppers on Klarna's shopping app, Rokt will expand Klarna's marketing solutions across all categories, create deeper consumer connections and drive incremental profit.
Klarna and Rokt's partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
"We are dedicated to expanding Klarna's role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences," said Kristina Elkhazin, Head of North America, Klarna. "Rokt's technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers."
Retailers and brands are leveraging Klarna's marketing and ad solutions to put their message in front of the company's US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.
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Channel Partnerships
Acxiom | October 13, 2023
Acxiom gets awarded for boosting Heathrow Airport's efficiency with Salesforce solutions.
Acxiom's EMEA Head is grateful for the recognition, emphasizing commitment to customer-centric innovation.
Heathrow commends Acxiom's Salesforce-driven impact on revenue and customer engagement.
Acxiom, renowned for its excellence within the Salesforce ecosystem, has been granted the esteemed Salesforce Partner Innovation Award in the sectors of transportation, travel and hospitality. The company's pivotal role in driving the transformation of Heathrow Airport's operations through the optimization of Salesforce Marketing Cloud and Data Cloud investments led to an increase in customer satisfaction, operational efficiency, and a substantial return on investment.
Jason Skelton, Acxiom's Head of Alliances and Solutions for EMEA, expressed his gratitude and reportedly stated,
We are incredibly honored to be recognized with a Salesforce Partner Innovation Award for our work with Heathrow. This accolade reflects Acxiom's commitment to the innovations achieved through our work with Salesforce. Together, we’ve unlocked new growth opportunities for our clients and set the benchmark for data-driven, customer-centric solutions.
[Source – Business Wire]
Peter Burns, the Director of Marketing, Digital, and eCommerce at Heathrow, expressed that their collaboration with Acxiom had been transformative for Heathrow. He noted that Acxiom's expertise had enabled them to fully utilize the potential of Salesforce, leading to enhanced customer engagement and substantial revenue growth. He also mentioned that they believed the recognition was well-deserved and looked forward to a continued collaborative journey.
Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies at Salesforce, emphasized the crucial role that partners like Acxiom play in facilitating digital transformation and AI adoption within the Salesforce ecosystem, thereby enhancing customer experiences.
According to a study by IDC, the impact of Salesforce's ecosystem will result in 9.3 million new jobs and $1.6 trillion in new business revenue by 2026. For every $1 Salesforce earns, the ecosystem is expected to grow by $6.19. More than 90% of Salesforce's customers utilize partner apps and experts, contributing to the continuous expansion of the Salesforce ecosystem through innovations in AI, data, and CRM.
The Partner Innovation Awards, now in their eleventh year, recognize the substantial contributions made by Salesforce partners across various clouds, industries, and the broader partner program. These partners include consulting firms, digital agencies, resellers, and ISV partners.
While the collaboration between Acxiom and Heathrow Airport has led to significant improvements in customer satisfaction and operational efficiency, there might be potential concerns about the exclusivity of the solution for larger entities. Small and midsized companies within the transportation, travel, and hospitality sectors might find it challenging to implement similar Salesforce solutions due to cost constraints and the need for specialized expertise.
Acxiom's successful integration of Salesforce Marketing Cloud and Data Cloud solutions at Heathrow Airport demonstrates the potential for similar enhancements in other sectors. The collaboration highlights the capability of Salesforce's ecosystem to drive substantial returns on investment, enhance customer engagement, and streamline operations. Additionally, Acxiom's recognition emphasizes the potential for similar success in other partnerships and industries by showcasing the positive effects of customer-centric innovation and data-driven solutions.
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