MARKETING STRATEGY

AZELLA Continues Strategic Partnership with Gladstone

AZELLA | January 27, 2022

Strategic Partnership
On January 26, AZELLA announced that it would continue its strategic partnership with Gladstone Wealth Partners. Azella is a digital marketing platform and service solution for financial services firms and investment advisors. It formed a partnership with Gladstone, a financial services firm and SEC Registered Investment Advisor, in 2021. They plan to enhance and expand their partnership in 2022.

Azella helps independent financial advisors quickly – and powerfully – brand and market their firms with innovative, effective design and hyper-relevant content so that they can easily connect with clients who need professional financial planning and investment management services. This enhanced strategic partnership will help Azella reach its ultimate goal of serving more than 10,000 advisors. My vision and mission for the business is to help families and individuals with financial literacy, and I'm doing that through empowering advisors. We're creating a tool that streamlines an entire industry, and I'm excited to see the impact.”

David Roberson Azella CEO and Founder 

"Gladstone and Azella agree that independent financial advisors make a big difference in the lives of their clients. Our affinity agreement is based on helping these firms do the most impactful work in the financial services industry. We are especially happy to become involved early on in the process as transitioning advisors and break-away teams consider their options in the independent financial advisor realm," he added. 

"It's been a pleasure working with David as he develops his team and begins to scale his product and offerings to better serve our advisors," said Kristopher Bonocore, President of Gladstone Wealth Partners. "Azella has done a wonderful job of supporting our organization by providing integral marketing and branding services to advisors in transition."
Azella was founded in July 2022 and works to solve the challenges that financial advisors operating during the pandemic face. Azella’s automated communications and scheduling solutions help them effectively converse with their clients while working remotely.

Gladstone Wealth Partners was founded in 2013 to help financial advisors reach their true potential when going independent. It provides tools like full-time compliance support, transition assistance, marketing assistance, human resources support, and administrative assistance to advisors to independently do business.

Spotlight

Qué pueden hacer los CFO para impulsar la transformación digital Encuestamos a 1060 responsables sénior de finanzas y TI de 12 sectores a fin de entender mejor los retos que afrontan y cómo superarlos. Este informe examina la situación de la transformación digital del área de finanzas en las empresas actuales y pone de relieve l

Spotlight

Qué pueden hacer los CFO para impulsar la transformación digital Encuestamos a 1060 responsables sénior de finanzas y TI de 12 sectores a fin de entender mejor los retos que afrontan y cómo superarlos. Este informe examina la situación de la transformación digital del área de finanzas en las empresas actuales y pone de relieve l

Related News

CHANNEL PARTNERSHIPS

FluentStream Signs Strategic Partnership with Tele-Dynamics

Business Wire | May 24, 2023

FluentStream, the preferred cloud communications provider by small and midsize organizations, today announced a strategic partnership with Tele-Dynamics (TDNYC), a provider of hosted voice services based in Secaucus, New Jersey. TDNYC’s hosted customers will be upgraded to the FluentStream unified communications platform over the coming months. Additionally, TDNYC has become a FluentStream channel partner and will help the company expand its east coast presence. TDNYC has provided business communication solutions and managed services to a wide spectrum of organizations primarily located in New Jersey and New York for more than 40 years. The company is highly focused on providing concierge-level customer service to ensure every implementation meets the customer’s unique business needs. “A strategic partnership requires a high degree of compatibility and an even higher degree of trust between the two entities to ensure the transition process is as seamless as possible for every customer,” said Cass Gilmore, CEO, FluentStream. “It’s unique to find both, which makes strategic partnerships incredibly meaningful. We look forward to welcoming Tele-Dynamics’ customers into the FluentStream community and working with their team as valued channel partners going forward.” FluentStream offers customers more than 100 communications features, integration with widely used CRM solutions, sophisticated reporting, and web and mobile applications. In addition to its modern business phone system, FluentStream’s cloud-based communications platform provides organizations with premium contact center features designed to optimize the end-user experience. FluentStream is also fiercely dedicated to providing 24/7 U.S.-based human customer support. “Tele-Dynamics and FluentStream share similar core business principles, especially related to the importance of customer service,” said Robert Pullman, CEO, Tele-Dynamics. “Moving our customers to the FluentStream platform will give them more advanced features to optimize their business communications landscape while preserving the individualized customer support that has crystalized so many of our customer relationships. This is a positive move for our customers and for our business.” To learn more about FluentStream’s award-winning partner program, visit https://www.fluentstream.com/partner-program/. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has recognized FluentStream as one of the fastest-growing private companies for five consecutive years, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

Read More

MARTECH

Ermetic Launches New Above the Cloud Channel Partner Program

Business Wire | March 30, 2023

Ermetic, a leading cloud infrastructure security company, today announced its new Above the Cloud Channel Partner Program with separate offerings tailored to the needs of solution providers and managed security service providers (MSSPs). The redesigned program provides the resources solution providers need to deliver turn-key cloud security solutions for AWS, Microsoft Azure and Google Cloud environments, including the company’s first certification program for its cloud native application protection platform (CNAPP). The program has more than 90 partners worldwide including Trace3, GuidePoint, Marcum Technology, Optiv, Protiviti, and 3 of the Big 4. The global cloud security market is projected to grow from $33.13 billion in 2022 to $106.02 billion by 2029, at a CAGR of 18.1% in forecast period, 2022-2029. The major factors driving the market include the massive migration of data center workloads to cloud platforms, increasing frequency and sophistication of cyber-attacks on cloud computing systems, and growing need for cloud-native protection that provides a contextual view of risk and prioritizes remediation with action steps. “Ermetic is a pioneer in CIEM. This foundational expertise is a critical component that filters into the entirety of their CNAPP platform and enables us to provide detailed code and policy update recommendations that can be manually or automatically applied to instantly reduce cloud security risk,” said Dominique Singer, VP of Strategy for Eden Data. “Devops teams have very little time for security, so Eden Data needs to be explicit, prescriptive and risk-focused with our cloud configuration recommendations. Ermetic has empowered us to deliver reliable, specific, clear guidance on top priorities in a thoughtfully organized interface.” The Ermetic CNAPP uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection (CWP), infrastructure as code (IaC) security and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. “Although organizations recognize the need to implement a comprehensive cloud infrastructure security program, they often lack the in-house multi-cloud expertise to manage it themselves. This is creating a significant opportunity for solution providers and MSSPs,” said Scott Hoard, Head of Global Channel Sales for Ermetic. “The new Ermetic Above the Cloud program is designed to meet the distinct needs of these two types of channel partners. We have also created a certification program that provides the technical skills to set our partners up for success, while improving their efficiency and profitability.” Program Details The Ermetic Above the Cloud Partner Program provides the following partnership levels, criteria, and benefits tailored to meet the unique needs and business goals of solution providers and MSSPs: Solution Providers For value-added resellers and national resellers Ermetic offers certified status for new partners who complete the Ermetic training program, and authorized status for partners that have an existing relationship with Ermetic. Benefits Deal registration with increased margin for identifying opportunities Proposal-based Marketing Development Funds (MDF) for demand and lead generation Sales incentives for driving growth and eligibility for rebate plans Requirements Certification Program that involves four hours of training, provides four hours of CPE credits, as well as a Certified Ermetician certificate and social media badge Achieve annual program certification goals to maintain status Participate in periodic Ermetic partner updates and surveys Abide by Ermetic Rules of Engagement MSSPs The Ermetic MSSP program is designed to enable partners to offer risk-based vulnerability management, prioritization and remediation services to their customers. Authorized and Premium levels provide escalating benefits for partners as their Ermetic business volume grows. Benefits Access to the Ermetic Partner Portal, partner communications, and field sales and marketing support, including Market Development Funds (MDF) Ermetic licenses are owned by the MSSP and can be allocated at their discretion Ermetic provides cumulative volume discounts, so partner costs decrease as volumes increase Partners own the customer support relationship; with no direct communication from Ermetic For more information on joining the Ermetic Above the Clouds Partner Program visit: https://ermetic.com/partners. About Ermetic Ermetic reveals and prioritizes security gaps in AWS, Azure and GCP and enables organizations to remediate them immediately. The Ermetic cloud native application protection platform (CNAPP) uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. The company is one of America’s Best Startup Employers according to Forbes and led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital and Target Global. Visit us at https://ermetic.com/ and follow us on LinkedIn, Twitter and Facebook.

Read More

MARTECH, OMNI CHANNEL MARKETING

Cision Fortifies Its Omni-Channel Intelligence Offering and Renews Twitter Strategic Partnership

PR Newswire | May 16, 2023

Cision, an end-to-end consumer and media intelligence and communications platform, creates a complete, omni-channel view of brands and their relationships with key stakeholders. Through thousands of curated partnerships, Cision delivers the most comprehensive media intelligence and media distribution in the communications and marketing ecosystem with unmatched scale at the global, regional and local level. Notable relationships include the New York Times, the Associated Press, the Financial Times, Yahoo International, Captivate and almost 1,000 additional exclusive relationships with publishers. In addition to print, broadcast, and digital media, social media offers an essential lens into omni-channel media intelligence. Cision and Brandwatch, a Cision business unit, uniquely bring together a diverse set of social platforms including Twitter, TikTok, LinkedIn, Tumblr and Reddit, among others, to help organizations understand and engage with their stakeholders. Cision is proud to announce the renewal of its global strategic partnership that includes Brandwatch with Twitter, a social platform that gives voice to constituents across segments. "Our technology, deep expertise, and holistic global omni-media investment strategy, put us in the unique position to transform media data into the actionable insights our clients must have to effectively understand, shape and amplify their stories and strategies in real time. Our decade long-standing partnership with Twitter helps us deliver on this commitment," said Pehr Luedtke, Senior Vice President Content Partnerships at Cision. Haim Vaturi, Revenue and Partnerships lead at Twitter added, "Twitter is committed to deepening our data relationships with industry- best providers. Partnering with leaders like Cision helps us unlock the value of our unique data and entire product suite." In addition to Twitter, Cision initiated other unique partnerships this year. In January, Cision's Brandwatch division became an official partner of Reddit and was first to market with Reddit's full data firehose. In March, Cision's PR Newswire division partnered with Captivate, a leading out-of-home video network, giving press release clients greater visibility through Captivate's 14,500 screens in premium locations across the US and Canada. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter. About Brandwatch Brandwatch is the world's premier social suite, empowering over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today's fast-moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Read More