OMNI CHANNEL MARKETING

Axis Security Names New Channel Leader

Axis Security | October 27, 2020

Axis Security, the leader in Zero Trust access, today announced that Kimber Garrett has joined the company as head of channel sales. In this critical role, Garrett will be responsible for furthering the company's 100 percent channel model by developing its North American partner strategy and programs geared to VARs, system integrators, MSSPs and OEM partners.
Garrett joins Axis Security following the close of the company's $32 million Series B funding announced last month, as the organization accelerates its growth to meet enterprise demand for Work from Anywhere (WFA) solutions. Under Garrett's direction, Axis Security is helping channel partners meet new demands created by the WFA movement. Many organizations have quickly found securely connecting large numbers of users to company data and apps, required by new WFA policies, to be nearly impossible with traditional solutions such as virtual private networks (VPNs) that are challenging to deploy and expensive to scale and maintain.

Spotlight

When it comes to customer service, social media is always right. Today, social media is changing the way consumers interact with companies to such an extent that industry experts predict social media will be the future of customer service. According to a new infographic by Go-Globe called “Social Media and Customer Service: Statistics and Trends,” a whopping 90% of businesses will use social media for customer service by 2020. And with more than a billion consumers on Facebook and hundreds of millions on Instagram and Twitter, social media provides a phenomenal forum for direct communication between consumers and brands. No wonder customer service interactions have soared 250% on Twitter over the last two years. Along with serving as an effective way for consumers and brands to communicate, social media is also surprisingly efficient.

Spotlight

When it comes to customer service, social media is always right. Today, social media is changing the way consumers interact with companies to such an extent that industry experts predict social media will be the future of customer service. According to a new infographic by Go-Globe called “Social Media and Customer Service: Statistics and Trends,” a whopping 90% of businesses will use social media for customer service by 2020. And with more than a billion consumers on Facebook and hundreds of millions on Instagram and Twitter, social media provides a phenomenal forum for direct communication between consumers and brands. No wonder customer service interactions have soared 250% on Twitter over the last two years. Along with serving as an effective way for consumers and brands to communicate, social media is also surprisingly efficient.

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CONTENT MARKETING

Hawke Media and Junction AI Join Hands to Challenge Brands to Dump Your Agency

Hawke Media | July 13, 2021

Hawke Media, one of the rapidly increasing digital marketing consultancies in the nation has collaborated with the global, artificial intelligence start-up, Junction AI to motivate brands to audit the return on investment of their digital campaigns as suggested by their current marketing agencies "Hawke Media was based on the reason that there ought to be available to great marketing for everyone but that isn't generally the situation when working with specific agencies, leaving brands baffled and untrusting of their experience. This inspired Vance Reavie (CEO and Founder of Junction AI) to challenge brands to discover into their campaign insights to hold these agencies accountable. If it's not working, pivot," explains Erik Huberman, CEO & Founder of Hawke Media. Junction AI proposals an unbiased review of campaign data, performance, and opportunity to bring key insights that can shed light on the gap between what brands are currently achieving, versus what they could be accomplishing. The core principle behind this type of data assessment is that if a brand is aware of why something is working, they can replicate that success again, and again for definite results with continued development on their return on investment. "Brands require answers on what worked and why - it's the only way to grow revenue and reduce ineffective spend. It's our mission, to deliver easily accessible and explainable insights. Our partnership with Hawke Media is a great example of marketing leaders infusing analytics into their workflows and staff development, transforming to a data first culture," says Vance Reavie, CEO & Founder of Junction AI. The results given by AI-powered data can drive brands to make educated decisions on which they spend their money with based on data objectivity. To Know More about Hawke Media: Established on the idea that every modern business needs a CMO-level expert to lead marketing efforts, Hawke Media specializes in custom, data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. Founded in 2014 by Erik Huberman and Tony Delmercado, Hawke Media is one of the nation's fastest-growing marketing consultancies and, while headquartered in beautiful Los Angeles, now has employees in 28 different states and counting. Its mission is to bring top-tier marketing to all brands because they deserve it. Acting as a full-service outsourced CMO, Hawke offers a wide array of digital marketing services on a month-to-month, a la carte basis.

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CHANNEL PARTNERSHIPS

In the G2Crowd Grid Report for Partner Relationship Management, Allbound named a leader

prnewswire | January 05, 2021

G2Crowd, the world's driving business arrangements audit site, delivered its Winter 2021 Report on Partner Relationship Management (PRM) Software. Allbound keeps on flooding forward by being named a pioneer in the Winter 2021 Grid Report dependent on the reactions of genuine clients for every one of the framework related inquiries highlighted in the G2 audit structure. "The amazing vote of confidence from our customers this quarter for Allbound's partner relationship management platform is really a vote for partner engagement," said Daniel Graff-Radford, Chief Executive Officer at Allbound. "By focusing on partner engagement, we empower channel leaders to make better decisions and take actions that help drive partner programs success every day. We are proud to be named a leader in G2Crowd's Partner Relationship Management category." Allbound accomplished a "Pioneer" positioning on the Winter 2021 Grid Report through sure audits from confirmed clients contrasted with comparative items in the Partner Relationship Management classification. For incorporation in the report an item probably got at least ten surveys, Allbound has amassed 107 audits and a 4.6 star rating out of 5. Allbound keeps on taking off above rivalry dependent on genuine client audits. Shoppers gave Allbound's Ease of Use a 93% with an industry normal of 89%, a 96% on Quality of Support with an industry normal of 93%, just as a 88% on Ease of Setup while the business normal is 88%. Michael Fauscette, Chief Research Officer, of G2 stated: "We are thrilled to share the achievements of the products ranked on our site because they represent the voice of the user and offer valuable insights to potential buyers everywhere." About Allbound, Inc. Allbound's next generation partner portal platform simplifies and accelerates a business's ability to onboard, train, measure, and grow indirect sales partners. The innovative software enables collaboration among channel vendors and their partners to improve the performance of their indirect sales channels by automating the delivery of marketing content, sales tools and training at each stage of the pipeline.

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MARKETING ANALYTICS

PFL Enhances Automation of Tactile Marketing, Command Center Products

businesswire | February 11, 2021

PFL, the pioneer and pioneer in material promoting robotization, today declares new abilities and item refreshes that engage showcasing groups to make noteworthy brand encounters by means of mechanized, aim driven material advertising. Since PFL is consolidating its Tactile Marketing Automation arrangement with SwagIQ, presently called Experience Enablement, clients can trigger material advertising consequently or physically inside one item. Moreover, upgrades to the Command Center make it simpler to ascribe results to promoting endeavors. Beforehand, enabling outreach groups to physically send material promoting was just attainable with the SwagIQ item. Presently, the Tactile Marketing Automation answer for Salesforce gives clients the full scope of PFL capacities. Notwithstanding setting off material advertising efforts physically or consequently dependent on client plan information, PFL clients utilizing Tactile Marketing Automation in Salesforce will get a few different improvements: The item can now effectively deal with huge request sizes without draining Salesforce assets, similar to CPU and Heap Size, improving execution and versatility of material promoting endeavors. This update smoothes out devices for following and estimating material advertising's effect on mission results. Mission part status will consequently refresh as a regular postal mail piece experiences its full lifecycle, remembering for progress, dispatched, conveyed, and unfit to convey. Administrators can redo the location alternatives showed in mission creation and the Experience Enablement request measure dependent on any field, including custom fields. An actual location is not, at this point needed for Preferred Address Capture or eGift messages. Material Marketing Automation presently bolsters Salesforce Shield Platform Encryption for explicit items and fields, offering a totally different layer of security while protecting basic stage usefulness.

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