Aprimo AI aims to bring speed and efficiency to B2B marketing teams’ content lifecycle

B2B News Network | August 30, 2019

Aprimo says it wants to improve B2B marketers’ personalization capabilities and free them from manual processes with artificial intelligence technology designed to work across multiple areas of the content lifecycle. The Chicago-based firm this week introduced Aprimo AI, which combines its own proprietary machine learning with Microsoft Cognitive Services from the latter’s Azure set of cloud-based services. The company said Aprimo AI can come into play as content work is assigned, as well as when it is enriched, used and reused. According to Aprimo CMO Ed Breault, the firm’s AI offering was driven by its customers’ desire to scale to keep up with an ever more complex competitive landscape that’s driven by customer experience.  Usually this means asking your teams to do more critical thinking and deliver higher value outputs,” Breault told B2B News Network. So, Aprimo AI can come in and really take away the kind of work that is repetitive and time consuming to allow teams to get to the innovation.

Spotlight

82% of hyper growth small businesses say social media is essential for generating new leads. Build a network that can help share your content, site and brand.

Spotlight

82% of hyper growth small businesses say social media is essential for generating new leads. Build a network that can help share your content, site and brand.

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MARKETING STRATEGY

TextUs Names Matt Rausenberger to VP of Channel Sales & Partnerships

TextUs | August 16, 2022

TextUs, an industry-leading enterprise texting solution that allows businesses to have engaging two-way conversations at scale, welcomes Matt Rausenberger, VP of Channel Sales & Partnerships, to its executive leadership team. This key hire rounds out the company’s c-suite and follows the recent closure of the company’s $22M Series C financing led by Atlanta-based Eastside Partners with participation from Colorado-based Access Venture Partners. Rausenberger brings over 30 years of experience in professional services, channel sales and business operations within technology companies to the TextUs team. Most recently, he led business development and partnerships at Swrve, an enterprise customer engagement platform that specializes in real-time messaging through mobile push, in-app, web, SMS and more. Prior to that, he spent 9 years at the Boulder-founded email deliverability company Return Path, where he led global partner alliances and strategic partnerships. Rausenberger’s experience in the email and messaging space will lend itself well as TextUs continues to expand its foothold in the SMS, cloud communications, chat and business texting landscape. “I am very excited to join the TextUs team. I have been impressed with the company’s focus on building an enterprise texting solution that is both feature-rich and delivers one of the best customer experiences in the industry,” said Rausenberger. “Partners that have integrated with the TextUs platform have seen enormous MRR growth and I look forward to building on this success.” “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “Matt’s experience in leading channels and alliances organizations for other messaging companies hits the bullseye in terms of the experience needed to establish and scale a robust partnership ecosystem for us.” TextUs has established a leadership position by delivering a texting platform that allows companies to maximize both reach and conversion. As more companies seek solutions to effectively connect with customers, candidates, and employees, text messaging has become the most effective communication channel. Garnering a 98% read rate and response rate up to 10x higher than email or phone, texting’s higher engagement rate leads to higher productivity and, ultimately, more revenue and profitability for companies. About TextUs TextUs is the leading conversational texting platform that enables organizations to have engaging real-time conversations with customers, candidates, and employees. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs delivers business-class text messaging combined with automated campaign features to connect businesses with their customers in real time. To learn more, visit www.textus.com.

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CHANNEL PARTNERSHIPS

NetSPI Launches Partner Program to Broaden Delivery of Offensive Security Services

NetSPI | August 19, 2022

NetSPI, the leader in enterprise penetration testing and attack surface management, today announced the launch of the NetSPI Partner Program which empowers its global channel and technology partners to deliver offensive security services during a time when it's needed most. Partners within the program can offer end users NetSPI's proven vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand product and service offerings, further develop customer relationships, and enter new markets. Additionally, last month NetSPI joined the AWS Marketplace, simplifying the procurement process for enterprise organizations with existing AWS relationships by allowing them to purchase NetSPI's offerings directly via the marketplace. The program is led by NetSPI's Vice President of Business Development and Strategic Alliances, Lauren Gimmillaro. Gimmillaro has a track record of launching four successful partner programs, consisting of working with channel, referral, reseller, and technology partners. "As today's global attack surface evolves and cybercriminals become more sophisticated in nature, it's critical to provide end users with the tools, services, and skill sets they need to take an offensive approach to security," said Gimmillaro. "Centered around our customer-first approach, the NetSPI Partner Program will allow our team to extend our world-class pentesting capabilities to a variety of diverse and trusted partners, strengthening organizations' cyber security efforts across the globe." The NetSPI Partner Program encompasses the following partnership types: Channel Partners: NetSPI provides its full suite of security services and products through a global channel network of referral and reseller partners. To meet partners' requirements, the programs include a tier-based model consisting of referral fees, preferred client pricing, and reseller discounts. Technology Partners: Security and third-party software companies help build meaningful integrations with NetSPI to improve overall customer experiences. For both, NetSPI offers technical and sales support to help partners achieve their business and go-to-market goals. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "With NetSPI, we are proud to offer unmatched sophistication, methodology, and value to our global customer base." "Apiiro is proud to be part of the NetSPI Partner Program. The partnership has provided our customers with next-gen, context aware pentesting capabilities and NetSPI customers with our ability to detect and fix critical risks in cloud-native applications," said John Leon, vice president of business development at Apiiro. "Being a member of the NetSPI Partner Program allows us to achieve our sales goals while providing mutual customers with industry leading services and expertise." To learn more about NetSPI and the NetSPI Partner Program, visit www.netspi.com/partners/. About NetSPI NetSPI is the leader in enterprise security testing and attack surface management, partnering with nine of the top 10 U.S. banks, three of the world's five largest healthcare companies, the largest global cloud providers, and many of the Fortune® 500. NetSPI offers Penetration Testing as a Service (PTaaS) through its Resolve™ penetration testing and vulnerability management platform. Its experts perform deep dive manual penetration testing of application, network, and cloud attack surfaces, historically testing over 1 million assets to find 4 million unique vulnerabilities. NetSPI is headquartered in Minneapolis, MN and is a portfolio company of private equity firms Sunstone Partners, KKR, and Ten Eleven Ventures. Follow us on Facebook, Twitter, and LinkedIn.

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MARTECH

XONA Bolsters Partner Program and Names Roneeta Lal Head of Channel Sales to Accelerate Adoption of Secure Remote Access Platform

XONA | August 01, 2022

XONA, the frictionless user access platform purpose-built for critical infrastructure, today announced that it named Roneeta Lal as head of channel sales while expanding features of its partner program and adding its first internationally-based partner, Pago Networks. As threats to critical infrastructure increase worldwide, Lal will help expand XONA’s global footprint by empowering partners to serve customers across industries that have a growing need for secure user access to their operational technology (OT). Through existing relationships with partners including GE and Baker Hughes, XONA’s solution is already deployed in more than 25 countries worldwide. As a managed security services provider (MSSP) and value-added reseller (VAR), South Korea-based Pago is integrating XONA’s solution into its DeepACT managed detection and response (MDR) service and selling the XONA solution separately to its customer base. To help partners like Pago accelerate sales and drive revenue, XONA is also adding new features to its partner program including streamlined deal registration, on-demand training for channel partners, enhanced channel marketing programs and a cloud-based demo platform that makes it easier for partners to showcase XONA’s technology to potential customers. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “I’ve spent more than 20 years enabling partners of some of the world’s largest technology companies to achieve the important work of securing enterprise networks and data – but XONA’s technology is different,” said Roneeta Lal, Director, Global Partners, XONA. “Enterprise security is extremely important, but there usually aren’t lives at risk in the event of a breach, which is a strong possibility if a power plant, water treatment facility, pipeline or other critical infrastructure is compromised. I’m really energized by the solution XONA is bringing to market because of the difference it can make in these environments, and I know it’s an offering that will be a unique value-add to our channel partners.” Lal joins XONA from Tanium where she served as partner development director for more than two years. Prior to Tanium, she held channel sales roles at organizations including Illumio, Okta, Splunk, NetApp and Symantec. “Organizations that operate critical infrastructure – from the government to the private sector – have an immense responsibility to protect themselves from the growing threat of cyberattacks. And with global tensions rising, that threat continues to expand within our region and beyond,” said Paul Kwon, CEO, Pago Networks. “Being able to remotely access critical infrastructure has become a necessity for many companies, but creating that access elevates risk exposure while adding massive complexity and cost. XONA provides a unique, elegant and secure solution that solves these challenges, which is why we’re happy to offer it to our customers and will be using it ourselves as well.” Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated multi-factor authentication, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. For more information about XONA’s partner program, visit https://www.xonasystems.com/partners About XONA XONA enables frictionless user access that’s purpose-built for operational technology (OT) and other critical infrastructure systems. Technology agnostic and configured in minutes, XONA’s proprietary protocol isolation and zero-trust architecture immediately eliminates common attack vectors, while giving authorized users seamless and secure control of operational technology from any location or device. With integrated MFA, user-to-asset access controls, user session analytics, and automatic video recording, XONA is the single, secure portal that connects the cyber-physical world and enables critical operations to happen from anywhere with total confidence and trust. Learn more by following XONA on Twitter (@XonaSystems) or LinkedIn, or visiting https://www.xonasystems.com

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