Marketing Strategy
PR Newswire | August 29, 2023
Alteryx, Inc., the Analytics Cloud Platform company, today announced the appointment of Scott Van Valkenburgh as Senior Vice President, Global Alliances and Channels, to lead Alteryx's global partner strategy and execution.
The Alteryx partner ecosystem is expected to play a pivotal role in unleashing the value of Alteryx AiDIN, the industry's first engine that combines the power of artificial intelligence (AI), machine learning (ML), and generative AI with the Alteryx Analytics Cloud Platform to accelerate analytics efficiency and productivity. Alteryx partners will extend Alteryx's reach, equipping customers with the most advanced analytics models and methods across enterprises in every industry and enabling anyone to capture the competitive advantage of AI and ML.
Van Valkenburgh will focus on accelerated enablement of Alteryx's global partner ecosystem and partner solution development to maximize the value of the Alteryx platform for customers. The Alteryx partner ecosystem consists of a diverse set of Solution Providers, Global Systems Integrators, Technology Alliances and OEMs.
"I am honored to welcome Scott to our global Go-To-Market leadership team," said Paula Hansen, President and CRO, Alteryx. "As we embark on the next chapter of growth with our partner ecosystem, I am confident that Scott's vision and expertise will foster partner-delivered value for customers as they operationalize analytics for transformation and business outcomes."
Van Valkenburgh joins Alteryx with over 25 years of leadership experience, most recently from Genpact, a leading professional services firm that runs digitally enabled business operations for Fortune Global 500 companies. As the SVP of Worldwide Alliance and Channel Sales, he established and led Genpact's global partner strategy across the Americas, Europe, and Asia-Pacific. Prior to Genpact, Scott served as the Senior Director, Global Alliance Relationships and Channels for SAS. There, he led a high-performing global alliance team with P&L responsibility, managed 1400+ partners, and launched a new global partner program. Before joining SAS, Scott held various leadership roles at PricewaterhouseCoopers, including leading its Global Industry Solution Centers.
"A thriving partner ecosystem is the key to delivering customer value and driving growth," said Van Valkenburgh. "I am thrilled to be part of the amazing team at Alteryx and eager to hit the ground running executing the global partner strategy. This is an ideal time to join, as Alteryx has a robust partner ecosystem with untapped potential to enable analytics for all."
About Alteryx, Inc.
Alteryx powers analytics for all by providing our leading Analytics Automation Platform. With Alteryx, enterprises can make intelligent decisions across their organizations with automated, AI-driven insights. More than 8,000 customers globally rely on Alteryx to democratize analytics across use cases and deliver high-impact business outcomes.
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Omni Channel Marketing
PR Newswire | August 10, 2023
PBCS and Bright Pattern are delighted to announce their strategic partnership aimed at empowering organizations with cutting-edge omnichannel communication capabilities. This collaboration seeks to drive greater enterprise agility by seamlessly integrating Voice, IVR, Email, Chat, SMS, MMS, and Messengers under the Bright Pattern's omnichannel platform. Bright Pattern's contact center platform provides businesses with capabilities for omnichannel conversations, omnichannel quality management, and omni-enterprise CX with Bright Pattern Mobile App.
Through the Bright Pattern Solution, customers and agents alike will experience personalized and effortless communication across all voice and digital channels. This comprehensive suite of communication tools will revolutionize how businesses engage with their clients, offering unmatched convenience and efficiency.
The integration of Bright Pattern's technology is particularly harmonious with Matrix42's ticketing and helpdesk solutions in the Middle East, Turkey, and Africa regions. This alliance ensures a seamless experience for clients, unlocking new avenues for enhancing customer interactions while strengthening support services.
"PBCS is proud to be appointed as a preferred Professional Service Partner for Matrix42 Solutions in the Middle East, Turkey, and Africa Region," stated Friedrich Langer, Partner at PBCS. "We quickly recognized the growing demand from clients for 24/7 support during implementation and projects.
The technical prowess of Bright Pattern and their unwavering commitment to this strategic partnership were compelling factors that made us seek this collaboration."
The synergy between PBCS and Bright Pattern will not only elevate the quality of communication solutions but also reinforce the commitment to customer success. Clients in the Middle East, Turkey, and Africa can expect top-tier support and call center solutions, backed by the seamless integration of Bright Pattern's advanced technologies.
"Through this partnership, we are furthering our mission to revolutionize the way businesses interact with their customers," said Luc Cavelier, Head Of Business Development EMEA at Bright Pattern.
"Our innovative omnichannel communication suite, coupled with PBCS's expertise and dedicated support, will empower organizations to thrive in a dynamic digital landscape."
About Bright Pattern
Bright Pattern provides the simplest yet most powerful all-in-one omnichannel contact center solution with over 500 customers in 26 countries including EY, Toyota, VW Bentley, Zillow, Bank of America, Bell24, Cable and Wireless, City of Brampton, Community Medical, Detroit Water, Enercare, First Bank, Hairclub, Hurtigruten, Mediterranean Shipping Company, Naver, Officeworks, Pepsi, Randstad, SEIU, Southern Cross Health Insurance, Sun Country Airlines, Sylvan Learning, United Power, and YMCA. Bright Pattern is the highest-rated omnichannel platform by customers and analysts with the fastest ROI and time to deploy in the industry.
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Marketing Data, Channel Partnerships
PRWeb | July 28, 2023
Aryaka®, the leader in Unified SASE solutions, announced today that ChannelVision Magazine presented Aryaka with the 2023 Visionary Spotlight Award (VSA) for excellence in three categories: Network Infrastructure Innovation of the Year, SD-WAN/SD-Branch Business Technology and Channel Program of the Year.
ChannelVision’s annual Visionary Spotlight Awards highlight channel and service provider innovation in communications. Winners exemplify innovation, capacity for future-thinking execution, creativity and feature set differentiation, and offering channel partners opportunities to boost their roles as trusted providers.
Aryaka’s award-winning innovations include:
Networking Infrastructure Innovation of the Year for the next evolution of Aryaka’s Zero Trust WAN. In October 2022, Aryaka integrated Secure Web Gateway and Firewall-as-a-Service to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability.
SD-WAN & SD-Branch Business Technology Innovation for enhanced SASE solution for small to medium enterprises (SMEs). Launched in March 2023, the SASE for SMEs solution offers entry pricing of less than $150 per site for end-to-end managed services, including application optimization, network security, multicloud connectivity, and cloud-based observability and control — all supported by lifecycle services management.
Channel Program of the Year for Aryaka THROTTLE, an elite seller program that offers unprecedented sales and support to partners. Introduced in January 2023, THROTTLE invests in partners and their success with designated marketing, customer service and business development resources. Notably, it offers access to business development reps (BDRs) for qualified lead generation.
“Aryaka has built its business on an unwavering commitment to develop breakthrough technology, deliver customer-centric solutions and go to market with channel partners,” said Craig Patterson, Senior Vice President of Global Channels for Aryaka. “We’re thrilled to be recognized by ChannelVision for innovation in each of the fundamental pillars of success for our company and our partners.”
For information about becoming an Aryaka Accelerate Partner, visit https://www.aryaka.com/partners/, contact Aryaka at channelpartners@aryaka.com, or call 1.877.727.9252.
Additional Resources:
For more on Aryaka, please visit: https://www.aryaka.com/
Visit the Aryaka blog: https://www.aryaka.com/blog/
Follow Aryaka on Twitter: @AryakaNetworks
Visit Aryaka on LinkedIn: https://www.linkedin.com/company/aryaka-networks/
About Aryaka
Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions. Aryaka meets customers where they are to help them overcome their network and security challenges with an absurdly great customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit http://www.aryaka.com.
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