CHANNEL PARTNERSHIPS

Altair Names VirtualCAE Channel Partner for Brazil

Altair, VirtualCAE | July 15, 2022 | Read time : 08 min

Altair Names VirtualCAE Channel Partner
Altair, a global leader in computational science and artificial intelligence (AI), announced that it is welcoming VirtualCAE, a national engineering, technology, simulation and innovation company, as a new channel partner for the Brazilian market. VirtualCAE will offer Altair’s virtual simulation solutions and services for a range of industry sectors, including the mobility (on-road equipment, agricultural machinery, automotive, including heavy vehicle manufacturers), aeronautics, and oil and gas sectors, among others.

The partnership will enable the democratization of Altair’s simulation and data analytics solutions by providing small- and medium-sized organizations with world-class, intuitive software capabilities.

“Altair is a major provider of simulation, data, and vehicle dynamics solutions, and our customers include all of Brazil’s automotive industry companies,” said Valdir Mendes Cardoso, Brazil country manager, Altair.

“Altair is a major provider of simulation, data, and vehicle dynamics solutions, and our customers include all of Brazil’s automotive industry companies,” said Valdir Mendes Cardoso, Brazil country manager, Altair. “Together with VirtualCAE, we will expand our presence and offer products like Altair SimSolid, EDEM, Radioss, and MotionSolve, all renowned for their vehicle dynamics analysis prowess and power.”

“The partnership with Altair represents the union of two leaders in optimization and multidisciplinary simulation software. The two companies have a strong synergy and a commitment to spread the usage and adoption of optimization technologies, providing not only software, but also services and training,” said Valmir Fleischmann, operations director, VirtualCAE. “Altair’s products, such as Altair OptiStruct, expand our offer beyond topological optimization and advance to topographic, shape, and parametric optimization. We know how much optimization can bring benefits to Brazilian customers, both related to the reduction of mass to overcome raw material cost increases and to meet energy efficiency criteria, as well as those related to the reduction of development time.”

Among the sectors that stand to benefit most from the new partnership is the automotive sector, where VirtualCAE has extensive expertise and Altair offers powerful solutions for electrification, crash, and vehicle rollover analysis, including trucks and buses. Additionally, users can apply this technology to on-road implements, agricultural machinery, and agrobusiness in general.

Altair’s automotive product portfolio has been growing rapidly, especially with the acquisitions of Powersim and SimSolid, to help meet the development needs of vehicle electrification. SimSolid is a revolutionary tool that lets users simulate complex models quickly and efficiently, which also allows users to evaluate more design alternatives.

“SimSolid breaks paradigms by not using mesh and reduces the work of weeks into a few hours, as it performs full-featured structural analysis on CAD assemblies in minutes and eliminates geometry preparation and meshing – the two most time-consuming, experience-demanding, and error-prone tasks in conventional structural simulation,” said Fleischmann. “In my opinion, looking back over the last 10 years, the meshless technology embedded in SimSolid was the greatest innovation brought to the structural simulation market.”

Powersim acts on the design and simulation of power electronics and motor drives, offers higher simulation speed, and ensures accurate results at the system level, allowing easy implementation and seamless adoption in any environment, providing robust design and simulation for various industrial applications.

Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners.

Spotlight

Today’s marketers have a job that is more complex, and demanding of more technical knowledge, than at any time in the automotive industry’s history. This is mostly due to two factors that are deeply connected: the increasingly rapid advancement of technology, and the proliferation of digital marketing channels.

Spotlight

Today’s marketers have a job that is more complex, and demanding of more technical knowledge, than at any time in the automotive industry’s history. This is mostly due to two factors that are deeply connected: the increasingly rapid advancement of technology, and the proliferation of digital marketing channels.

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CHANNEL PARTNERSHIPS

Redstor Empowers MSPs With Smart Partner Program, Creates Advisory Board, Adds Leadership as Momentum Continues

Redstor | September 13, 2022

Redstor, the smart, cloud-first backup platform of choice for MSPs, today unveiled its new All Access Partner Program. It offers MSPs co-branded online marketplaces to simplify and accelerate the sales process, including sales, marketing and technical support, attractive NFR and discount pricing, and a new Partner Advisory Board for exchanging insights with peers. All Access is designed to help MSPs capitalize on high demand for cloud-based data protection services across on-premise, cloud-native and SaaS business application workloads. Redstor has also announced the expansion of its leadership team as growth continued throughout its Q3. Linda Misauer has been named VP Software Security, and Douglas Sawyer, Director of Partner Acquisition, raising to four the number of senior industry executives to recently join Redstor. According to IDC’s Infobrief, “Working Smarter, Not Harder,” the next two to three years will see 55% of organizations migrate systems to a cloud model to centrally manage core, edge and data protection. The report also noted that by next year, most high-ranking executives will put in place business critical KPIs based on data availability, recovery and stewardship to combat the ever-increasing volume of cyberattacks. IDC urges MSPs to act immediately and take advantage of this growing market, already valued at over $18 billion. MSPs enlist Redstor to discover, manage and protect customer data in the simplest, smartest, safest way. It offers the broadest range of data connectors, spanning on-premise and critical cloud applications like Microsoft 365. Purpose-built for MSPs with multi-tenancy, Redstor streamlines IT workloads by centralizing the backup and management of data across entire customer environments. It’s the only solution providing cloud-first backup with near immediate, on-demand recovery of files and databases through its InstantData™ technology. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. Customers and data can also be managed through one app (RedApp), so MSPs can easily set policies, fortify security and lessen the impact of breaches. Empowering Partners Redstor’s commitment to MSPs is absolute. The company only sells through the channel, and having started out as an MSP, it is familiar with the challenges that service providers face. This has allowed Redstor to create a uniquely powerful program with All Access and just a few of the features and benefits include: Greater Efficiency: Co-branded online marketplace enables easy and efficient end-to-end onboarding of customers and upsell opportunities. New Business: Lead referrals and listing in Redstor’s Partner Directory helps attract new clients. NFR and MDF: Attractive NFR bundles available for partners and marketing development funds to generate new revenue streams. Increased Margins: Substantially better margins, end-user pricing not published, attractive discounts. Strong Sales and Marketing: Features a rich library of sales resources, including everything to develop campaigns that drive demand, ranging from customizable emails to social posts to content assets, and dedicated resources to help plan, execute and report on activity. Fast, Easy Onboarding: Get setup in less than 60 seconds, no hardware or integration needed. Advisory Board Access: Access to Redstor’s newly created Partner Advisory Board, enabling open, honest feedback to shape technology and services. Vibrant Partner Community: Access to the REDtribe community, created to help MSPs collaborate with Redstor and industry peers. “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. “Redstor is investing a lot in a single pane of glass. We can now view all our clients’ backups in one place, which is really refreshing as we just haven’t had that before, and it just keeps getting better. It’s clear Redstor is committed to providing a solution that’ll make it easier for us to maintain our clients’ backup.” “Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every five or six years,” said Rob Glass, CEO of Computer Systems Plus. Momentum and Talent Attraction Q3 saw momentum continue for Redstor, driven by its smarter backup and recovery and exceptional support for MSPs. In the U.S. alone, new opportunities climbed more than 500% versus the same period in 2021. The company added several veteran executives during Q3. This includes Chief Revenue Officer, Mike Hanauer, and Channel Chief, Matt Scully, who were former co-workers. That continues with Sawyer as Director of Partner Acquisition, previously a Senior Regional Sales Executive and Team Leader with the same company. VP Software Security, Misauer, held a similar role with Doxim prior, and worked for two decades at Stiata, where she held such posts as VP of Global Solutions and CTO. According to Sawyer; “I’ve built a career on listening to MSPs, advocating for their needs, and teaching my teams to do the same. With Redstor, I can not only ensure their voice continues to be heard, I can answer with technology that’s recognized by users as the best on the market.” Innovation continued during Q3 as the smart platform was enhanced even further with the addition of data tagging. This lets Redstor’s MSP partners and their customers see how much of their backup is sensitive or highly sensitive, enabling them to better manage such documents and protect vital information. In G2’s peer-to-reviews and rankings, Redstor dominates backup and disaster recovery (DR) with the highest satisfaction ratings across key categories including backup, online backup, DR and DRaaS. With the IT and services industry most heavily represented, MSPs clearly regard Redstor as the industry pace setter. In G2’s Summer 2022 report, the company took home 39 badges, besting competitors in areas from product simplicity and setup to support quality and ease of doing business. MSPs interested in learning more about partnering with Redstor should visit our website. About Redstor Redstor offers MSPs a smarter backup and recovery platform, offering market-leading revenue retention, bigger margins, simple pricing, powerful marketing tools and 24x7 support. Built for the cloud and fast to scale, the Redstor platform unifies the protection of modern, legacy and SaaS infrastructure via a single app (RedApp). Breakthrough streaming technology delivers instant data access and mobility, bringing users back in seconds after outages, whilst unlocking all the benefits of a cloud-first model. Artificial intelligence (AI) polices backups to identify and isolate malware for safe restores. With no hardware requirements or minimum commitments and setup times of under 60 seconds, Redstor is purpose-built for the MSP growth agenda.

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MARTECH

Persado Unveils Motivation AI for Martech Partners

Persado | October 06, 2022

Persado, the Motivation Artificial Intelligence (AI) company that drives personalized communications at scale, announced its Motivation AI API, which gives partners access to the industry’s only transformer model that has been trained for over a decade on more than 100 billion digital impressions and consumer communications. The Persado Motivation AI Platform produces behavior-driving language to increase customer engagement and business results—generating more than $1.5B in incremental revenue for top brands using Persado. Through Persado’s API, partners can deliver the benefits and insights of consumer motivation without significant investment and time. Timed with the API debut, Persado has named Rob Kramer SVP of Partnerships to spearhead the company’s partner program and integrations. Email service providers (ESPs) and other marketing technology providers excel at distributing marketing messages across channels and touchpoints but struggle to enable customers to break through the digital noise to communicate effectively with target consumers. Where other AI solutions address the challenge with language generation, Persado provides the only AI solution based on a transformer model fully connected and pre-trained on behavioral data. The Persado Platform does not simply generate natural language; it also selects the words that will drive action across email, search, social, web, and other customer communications. “Delivering content that resonates with a consumer’s purchasing habits and emotional drivers is the only way to both cultivate meaningful brand experiences and measurably increase revenue,” said Assaf Baciu, co-founder and COO, Persado. “Delivering content that resonates with a consumer’s purchasing habits and emotional drivers is the only way to both cultivate meaningful brand experiences and measurably increase revenue,” said Assaf Baciu, co-founder and COO, Persado. “Our Motivation AI API bridges the gap between consumer understanding and effective content generation—giving partners use of relevant, personalized data to develop compelling language and communications that inspire action across channels. Partners also gain unique analytics that unearth the language that most drives behavior at every stage of the customer journey.” Partners benefit from Persado’s advanced AI and machine learning technology trained on brand communications across verticals including retail, banking, insurance, healthcare, and travel & hospitality. The Platform’s decisioning engine delivers the precise language that motivates every individual to engage and act, driving unprecedented revenue lift. The Motivation AI API leverages the Persado Customer Motivation Knowledge Base, tapping into a vast dataset, comprised of: 100B+ digital language impressions; 1.2B annual consumer interactions with brands; and a growing collection of 15.5M unique messages. New SVP of Partnerships Invites Beta Participants Demonstrating commitment to the company’s partnerships, Persado has hired digital marketing and channel program veteran Robert Kramer as Senior Vice President of Partnerships. Kramer will lead a growing global program that empowers technology partners to leverage the hyper-personalized, behavior-driving language available in the Persado Motivation AI Platform. “Our Motivation AI API grants martech partners direct access to the world’s only transformer model designed specifically for enterprise communications,” said Robert Kramer, Senior Vice President of Partnerships, Persado. “By opening access to this model, our partners gain the flexibility and customization to design simple widgets or more robust interfaces, along with creative ways to leverage real-time content generation without leaving their own platform.” Persado invites customer-obsessed martech leaders to register for the private beta. To learn more about the API and its capabilities, visit persado.com/motivation-ai-api. About Persado Persado provides the only Motivation AI platform that enables personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate hyper-personalized communications. Persado AI and machine learning technology is trained on more than 100 billion digital language impressions across industries, enabling marketers to motivate customers, generating powerful, on-brand content and communications, and drive tectonic value. Visit Persado.com to learn more.

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OMNI CHANNEL MARKETING

Wunderkind Report Reveals CMO Outlook on Omnichannel Marketing Budget, Greater Revenue Potential in Brand-Customer Relationship

Wunderkind | September 19, 2022

With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce organizations exceeding $3M in annual online revenue are reflecting on the impact and lessons of the post-pandemic era and predicting the road ahead amid today's tumultuous retail market. The Not-So Silver Lining Although the pandemic, supply chain issues and inflation have proven taxing for brands, CMOs are showing they are overwhelmingly resilient. Despite the decline of brick-and-mortar retail in the last two years, CMOs spotted areas of growth and accelerated the development of omnichannel solutions. Research shows 73% of CMOs met or exceeded revenue projections and 55% were able to increase their overall marketing spend in the last two years. However, while 79% have shifted more of their marketing spend online, only one-third feel this shift will last and 71% of CMOs plan to reduce online marketing spend in the future. "CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "CMOs are now at a crossroad. Innovation has to continue in order to communicate the right message, maintain consumer loyalty, boost revenue, and reach digital maturity," said Richard Jones, Chief Revenue Officer at Wunderkind. "While legacy technology has helped brands begin to reshape their marketing strategies, it has also created seas of disparate data and tools that aren't talking to each other – ultimately impeding brands from unlocking additional tangible revenue streams." Marketing Technology: Unlocking Competitive Advantages With the looming deprecation of third-party cookies, it becomes even more imperative that brands leverage first-party data as a cost-effective marketing strategy to keep customers coming back. While many companies have tapped creative solutions to manage customer expectations, the report shows that without understanding how to fully leverage the technologies brands have invested in, CMOs could be leaving money on the table. Most notably, resource allocation, in-house knowledge, measurement, and the use of first-party data are among the greatest areas of opportunity. Wunderkind found that: While 67% of CMOs rely on their own employees to adapt legacy technology to get the value they need, only 9% believe their tech strategy greatly enables their marketing performance 96% of brand marketing leaders believe there is a gap in knowledge of their technology 90% believe there is a gap in resources holding them back from success Nearly three-fourths of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics 60% of CMOs feel prepared for cookie deprecation, but 40% feel there is more work to be done The report also points to some brands remaining overly reliant on external channels and third-party data to target, retarget and acquire new customers. In fact, while first-party data was ranked as having the least positive impact on marketing results, the conundrum remains that if marketers can't recognize a customer for who they are and where they are, it becomes incredibly difficult to effectively scale one-to-one messages through owned marketing channels. Diversity & Inclusion Remains A Priority Amid the growing pressure on brands to customize their communication and use the right channels to authentically reach their audiences, they are also experiencing continued demand to reflect wide-reaching external issues such as social justice, diversity, and sustainability. The report finds: Diversity, equity, and inclusion (DE&I) has the most far-reaching impact on consumer marketing (37%) when requiring involvement from the executive team on marketing strategy Other external factors impacting marketing teams are social issues (33%), environmental issues (32%), and governance/compliance (26%) These issues were notably more pronounced for executives, citing DE&I (65%), governance/compliance (64%), environmental Issues (50%), social Issues (49%) as their top pressures. Pointing to a potential disconnect between how brands address macro external issues from a corporate reputation perspective compared to a holistic omnichannel marketing approach, the consistent takeaway is that brands must keep their customers top of mind. "While many retailers are weathering the turbulent landscape, the fact remains that many marketers' dependence on the status quo – from legacy technology and resourcing to third-party data – is holding their organizations back from unlocking new, critically-needed revenue streams," said Michael Osborne, President at Wunderkind. "Wunderkind is a leader in helping top global brands not only unlock first-party data as cookies depreciate, but also seize the ripe opportunity that lies in a powerful performance marketing channel that also adds value for customers in a holistic brand experience." The survey was first revealed at WUNDER, an invite-only conference hosted by Wunderkind featuring high-profile speakers and attendees from such brands as Rag & Bone, JLo Beauty, Casemate, Washington Commanders, and Spartan. The full "CMO State of the Union" report can be downloaded here. Report Methodology Wunderkind's CMO State of the Union was established as an annual survey to gauge the pulse of CMOs at leading B2C brands. Commissioned by Wunderkind, research was conducted online by Savanta Feb-April 2022 among 107 Director+ level professionals in the US and UK working in organizations with online revenue of $3 million+ annually and in the following roles: executive, marketing, finance, information technology, or operations. Qualitative interviews were also conducted among executives VP level and above at companies with $20 million + in online revenue. About Wunderkind Wunderkind is a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers. Digital businesses use Wunderkind to remember who site visitors are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that's not otherwise possible. Wunderkind drives $5 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Hugo Boss, HelloFresh, and Conde Nast, often ranking as a top-3 revenue channel in their own analytics. Learn more by visiting the Wunderkind site.

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