Hivestack, Clear Channel | October 17, 2022
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.
This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform.
Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.
Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain."
Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.”
Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets”
The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain.
Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.
Netwrix | September 29, 2022
Netwrix, a cybersecurity vendor that makes data security easy, launched a program for its channel partners and their technical resources to evaluate new versions of Netwrix products prior to their release. The latest version of the company’s flagship product, Netwrix Auditor, was the first solution to be reviewed by the Channel Partner Technical Committee.
Netwrix invited partners to cloud-hosted labs where the new version of the product was deployed and populated with sample data to facilitate evaluation. Netwrix was interested in how partners rate the new features, what they consider beneficial for their clients, how easy the new version is to use and what could be done better. Both the aggregated feedback and individual responses were sent to the product management team to review and consideration.
Channel partners often have a deeper connection with their customers than vendors do, which gives them valuable insight into the genuine value of a new release. We specifically involve presales and system engineers, since feedback from those who actively sell and support our products helps us to further enhance a new version before release to ensure the best customer experience. We are fully committed to our partners’ success by providing our joint customers with effective and convenient data security solutions.Melissa Schmulson, VP of North America Channel Sales at Netwrix.
I think beta testing programs are inspiring and productive. They enable participants to feel part of a project and lucky to have a preview of the new capabilities of the solution. It is also gratifying to see that some of our suggestions may lead to additional features from one version to another. Veronica Conti, Sales Engineer at CIPS informatica Srl.
I think beta testing programs are inspiring and productive. They enable participants to feel part of a project and lucky to have a preview of the new capabilities of the solution. It is also gratifying to see that some of our suggestions may lead to additional features from one version to another.Veronica Conti, Sales Engineer at CIPS informatica Srl.
Netwrix plans to submit more products from its broad portfolio to the Partner Technical Committee. If you are a current Netwrix partner and would like to join this team and participate in beta testing, please contact firstname.lastname@example.org
ABOUT NETWRIX CORPORATION
Netwrix makes data security easy thereby simplifying how professionals can control sensitive, regulated and business-critical data, regardless of where it resides. More than 11,500 organizations worldwide rely on Netwrix solutions to secure sensitive data, realize the full business value of enterprise content, pass compliance audits with less effort and expense, and increase the productivity of IT teams and knowledge workers.
Founded in 2006, Netwrix has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S.
For more information, visit www.netwrix.com.
Syxsense | November 16, 2022
Syxsense, a global leader in Unified Security and Endpoint Management solutions, today announced the addition of Jose Rangel as Vice President of Global Channels. A B2B cloud and data management industry veteran, Rangel has a proven track record of building, leading, and managing vendor sales channels across the U.S. and EMEA, and will be responsible for global channel growth.
“Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense.
“Syxsense has seen hyper-growth over the last two years as organizations – and the partners serving them – have realized the value of consolidating endpoint security and management into a single solution. As we’ve added new capabilities around mobile device management and Zero Trust, the interest across the channel community has exploded,” said Ashley Leonard, Founder and CEO at Syxsense. “Jose brings a level of experience and leadership that will allow us to capitalize and expand on the channel success we’ve already had and help us build a world-class channel organization that will empower partners.”
Rangel has more than 18 years of channel leadership experience revamping and transitioning channel programs from fulfillment models to partner proactive ecosystems, increasing partner-initiated pipeline and robust deal registration co-sell opportunities by more than 50%. He has worked with established channels from EMC to start-ups like Nasuni, Datadobi, and HYCU, and has extensive experience building global partner ecosystems with VARs, service providers, system integrators, and value-added distributors. Rangel and his channel programs have been recognized multiple times by leading channel publications and he was named a 2021-2022 CRN Channel Chief.
“Syxsense is fundamentally changing how organizations manage and secure endpoints, and this presents amazing opportunities for channel partners and MSPs that are looking to give customers new solutions that save time and money, while increasing security and management efficacy,” said Jose Rangel, VP of Global Channels at Syxsense. “The company is experiencing massive growth, driven by real product innovation. I’m excited to step in and work with the team to help further expand a channel organization that will drive sales, empower partners, and ensure customers success.”
Syxsense is a leading provider of innovative, intuitive endpoint security and management technology that combines the power of artificial intelligence with industry expertise to help customers predict and remove security threats across all devices including mobile. Syxsense is the first Unified Security and Endpoint Management platform that centralizes the three key elements of endpoint security management (vulnerabilities, patch and compliance) and layers on a powerful workflow automation tool called Syxsense Cortex,™ all through a single cloud-based platform, enabling greater efficiency and collaboration between teams. The always-on technology performs in real-time so businesses can operate free of disruption from security breaches that cripple productivity and expose them to financial risk and reputational harm. For more information, visit www.syxsense.com