CRM

Aircall Announces a Strategic Investment From HubSpot Ventures

Aircall | February 24, 2022

As a CRM platform partner of choice for Aircall since 2016, HubSpot is now further investing in its #1 most installed telephony integration. This investment shows an extended sign of support to Aircall’s product and service. With this reinforced partnership, Aircall continues to accelerate on its mission: empowering every professional to have richer conversations, by building a leading ecosystem around voice and phone communications.

Together, Aircall and HubSpot provide fully integrated customer success strategies, closely aligned product distribution, and deep collaborations to their partners and solutions provider networks.

At Aircall, we’ve been working to build a customer-obsessed culture. We’re looking forward to continuing a strong relationship with HubSpot, as we both create tools and services that are used and loved every day by thousands of customers. Integrating our products through a strong and open ecosystem paves the way for the future of voice.”

Olivier Pailhes, Co-founder and CEO, Aircall

By investing in Aircall, an early adopter of their service, HubSpot shows that their shared vision is paving the way for even more opportunities in the future.

“We aim to support companies that help businesses grow better, and Aircall meets that description. Its game-changing voice communications platform is now the most installed phone app on our platform, a powerful indicator that our customers see the value of integrating their voice channel with their CRM. We’re excited to continue to deepen our collaboration with Aircall as we both work to create remarkable end-to-end experiences for our customers.” — Andrew Lindsay, Senior Vice President of Corporate and Business Development at HubSpot.

About Aircall
Aircall is the phone system for modern businesses. An entirely cloud-based voice platform that integrates with popular productivity and help desk tools such as Salesforce, HubSpot, Slack, and many others, Aircall was built to make phone support easy to manage, accessible, transparent, and collaborative. Aircall believes that voice is the most powerful way to communicate with customers, prospects, candidates, and colleagues. It is designed to enable delightful moments of human connection. Aircall was founded in 2014 and has raised over $226 million in funding. With offices in New York, Paris, Sydney, Berlin, London, and Madrid, the company currently has over 600+ employees.

Spotlight

For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire.  Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.

Spotlight

For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire.  Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.

Related News

CHANNEL PARTNERSHIPS

Secureworks Continues Channel Alliance Momentum, Announces Partnerships with Netskope and SCADAfence

Secureworks, Netskope, SCADAfence | September 01, 2022

Secureworks (NASDAQ: SCWX), a global leader in cybersecurity, today announced the expansion of its alliances program into several new solution areas. With threats expanding into critical production environments and the service edge, detection capabilities must expand, too. Through two new partners, Netskope and SCADAfence, Secureworks widens the range of potential security vulnerabilities addressed by Secureworks® Taegis™ XDR to include Secure Access Service Edge (SASE), Operational Technology (OT), and Industrial Control Systems (ICS). Now, more organizations than ever can benefit from better detection with increased value. By announcing new and fast-developing partnerships with two technology partners across new alliance domains, Secureworks is continuing to focus on Secureworks Taegis as a unifying XDR platform. Taegis is easily integrated with customers through continuously growing open technology and broad integration capabilities that provide the best detection and fastest response without vendor lock-in. "We're bringing together the best of breed detection and response capabilities across domains where we see the threat landscape most exposed to adversary attacks," said Chris Bell, Vice President of Strategy, Corporate Development and Strategic Alliances at Secureworks. "As part of our mission to help secure human progress, we will continue to forge new alliances that can deliver technology innovation while incorporating new threat intelligence into the methods and intentions of the adversary." As a leader in the Secure Access Service Edge (SASE) framework for converged networking and security, Netskope has pioneered a unique approach for protecting data and people across devices and applications, inside and outside the traditional company network. Integration between Netskope and Secureworks will enable customers to perform all investigations and apply detectors using Secureworks Taegis for a more holistic view of threats and business risks – widening the aperture of cyber environments all the way to the edge. "Hybrid work is the new normal, and our customers look for complete SASE solutions to enable performance, deliver data, protect against threats, and maximize return-on-investment," said Andy Horwitz, VP of Business Development at Netskope. "We are pleased to partner with Secureworks to provide visibility and control over threats and continuously manage risk across the whole of the hybrid work environment, from cloud applications to IoT devices." The partnership with SCADAfence will see Secureworks expand its Taegis platform into operational technology (OT) and ICS through SCADAfence integration. In partnership with SCADAfence, Secureworks expands Taegis XDR into the Industrial environment, bringing intelligence from OT into a unified view with all other security telemetry across the IT landscape. SCADAfence extends industry leading insights, awareness, and asset discovery to a truly open XDR platform giving security analysts greater context around the threats they are investigating. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "The opportunity for a truly open XDR platform to integrate with the leading OT platform in SCADAfence provides the potential for organizations to streamline a security analyst workload by providing context and enrichment from events occurring across the entire IT and OT landscape, while enabling longer-term data retention with the combined data set," said Paul Smith, Field CTO of SCADAfence. "This partnership with Secureworks will allow our joint customers to use a truly integrated OT plus XDR offering." About Secureworks Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that protects customer progress with Secureworks® Taegis™, a cloud-native security operations and analytics platform built on 20+ years of real-world threat intelligence and research, improving customers' ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions. Connect with Secureworks via Twitter, LinkedIn, and Facebook, and read the Secureworks blog. About Netskope Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply Zero Trust principles to protect data. Fast and easy to use, the Netskope platform provides optimized access and real-time security for people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers, including more than 25 of the Fortune 100, trust Netskope and its powerful NewEdge network to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements. Learn how Netskope helps customers be ready for anything on their SASE journey, visit netskope.com. About SCADAfence SCADAfence Platform is an industrial network monitoring system that provides cybersecurity and visibility for ICS/SCADA networks. SCADAfence Platform provides automatic asset discovery and inventory management, threat detection and risk management. By employing a wide range of algorithms, machine learning and AI, it detects anomalies and security events that can compromise availability and affect the safety and reliability of the OT network and its assets. SCADAfence Platform is the only solution in the market that is able to support the unique requirements of large scale industrial networks from a size, complexity and coverage perspective, while maintaining an affordable TCO.

Read More

CHANNEL PARTNERSHIPS

Introducing Enhanced Channel Program Focused on Rewarding Partners for Deeper Platform Investments

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATION OF SMARTSHEET ALIGNED: INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS New program structure and benefits will recognize partner expertise, performance, and achievement with Smartsheet’s work management platform Smartsheet, the enterprise platform for dynamic work, today shared how channel partners can unlock more through the Smartsheet Aligned program starting in February 2023. During the 2022 Global Partner Summit, the company unveiled the new program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet. “Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market.” Building on this leadership, the new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including: New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training; Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage; New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions. “Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” said Sebastian Paasch, Managing Director at AMX. “From the increased visibility with Smartsheet’s customer base to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.” At the Global Partner Summit, partners will preview the new program structure, learn about new products, and network with others from around the world. Smartsheet and the partner community will also recognize eight partners for their achievements in standout sales and customer excellence. This year’s winners are: Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community; APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community; EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community; Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem; Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner; Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community. Additionally, at the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here. About Smartsheet Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

Read More

MULTI CHANNEL MARKETING

CrowdStrike Accelerates Partner Business Growth with New CrowdStrike Powered Service Provider Program

CrowdStrike | September 21, 2022

CrowdStrike (Nasdaq: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today announced the new CrowdStrike Powered Service Provider (CPSP) program. The CPSP program will help service providers unlock broader value-added solution bundles, enhance profitability and expand their routes to market. In addition, CrowdStrike is establishing a new Elite tier (currently invitation-only) that incentivizes CPSP partners with campaigns, capabilities and expanded market opportunities. Adversaries move fast, and service providers need technologies that drive predictable and scalable security and business outcomes for their customers. Purpose-built in the cloud with a single lightweight agent, the CrowdStrike Falcon platform enables partners to rapidly deliver solutions spanning endpoint security and XDR, cloud security, identity protection, data protection, managed threat hunting, security and IT operations, threat intelligence and log management at scale and without friction. The CPSP program will: Offer flexible choice of solutions aligned to a customer’s business needs: CPSP partners can choose to incorporate CrowdStrike package bundles or individual Falcon platform modules into their security offerings to their customers. Provide opportunity to enhance profitability with new incentive structures: CPSP partners will have a variety of discount options including: CPSP partner discount for specialized package bundles and add-on modules, powered by the Falcon platform. Volume-based discounts for CPSP package bundles, which enable partners to accelerate their speed to market with industry-leading CrowdStrike products. Optimize go-to-market with new Elite tier: Elite CPSP partners are incentivized with new value-added bundles, new discounts, additional partnership and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns to help increase customer satisfaction with advanced security capabilities. “Partners love the value that they get from the CrowdStrike Falcon platform, as it provides the highest level of protection for customers and is easy to implement and manage. We wanted to make sure that service providers got additive value when introducing the CrowdStrike Powered Service Provider program. To that end, we developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them to grow their businesses,” said Michael Rogers, vice president, global alliances at CrowdStrike. The CrowdStrike Powered Service Provider program recognizes and rewards partners who are committed to uphold CrowdStrike’s mission of stopping breaches through the delivery of their services underpinned by the Falcon platform. Elite CPSP partners for the CrowdStrike Powered Service Provider program include: Cyber Defense Labs, Deloitte, eSentire, Marco Technologies, Orange Cyberdefense and Sirius. Elite CPSP Partner Quotes Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” Curt Aubley, MXDR by Deloitte leader and a Deloitte Risk & Financial Advisory managing director, Deloitte & Touche LLP: “Helping our clients achieve meaningful cyber resiliency outcomes is important—and our Managed Extended Detection and Response (MXDR) by Deloitte platform can help clients benefit from a broad offering of XDR services and solutions. By combining our industry-leading security capabilities with innovative technology from our alliances such as the CrowdStrike Falcon platform, we can assist clients with their current and future cyber needs. As such, we’re excited to collaborate with CrowdStrike further and be named one of their Elite CPSP providers.” Kurtis Armour, VP of Product Management at eSentire: “eSentire is proud to be an Elite CPSP partner and one of its leading Managed Detection and Response partners, securing the critical data and applications of more than 650 mutual customer organizations globally with 24/7 multi-signal MDR. As a result of being powered by CrowdStrike, we can protect organizations where they are targeted most – across their endpoint, network, cloud and identity data sources. No matter where their data or users reside, security leaders can trust in eSentire to deliver the added value of 24/7 threat hunting, investigation, containment and remediation expertise – all with a Mean Time to Contain of just 15 minutes.” Mike Burgard, CISO of Marco Technologies: “Marco prides itself in providing best-in-class services to our clients. One of the ways we achieve this is by powering our services with the CrowdStrike Falcon platform. The CrowdStrike Powered Service Provider program allows us to expand our security services to adapt quicker to changes in the industry and ultimately better meet our client’s needs.” Benjamin Serre, Chief Development Officer, Orange Cyberdefense France: “SMB customers are particularly vulnerable to cyberattacks and need cybersecurity solutions that constantly adapt as the threats evolve. We are delighted to have chosen CrowdStrike for our managed services Cyber Protection. Combined with the Orange Cyberdefense expertise, especially pro-active hunting, it provides them with the next-generation of cybersecurity services.” Tom DeCoster, Vice President of Managed Services at Sirius, a CDW company: “Joining the CrowdStrike Powered Service Provider Program recognizes CDW’s proven track record of helping Customers achieve their outcomes. By harnessing the power of the CrowdStrike Falcon platform, we are able to help customers meet their security needs with unrivaled speed and reduced complexity.” Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” About CrowdStrike CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

Read More