MARKETING ANALYTICS

Adverity Can Deliver 368% 3-year ROI According to an Independent Study

Adverity | February 17, 2022

ROI
On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions.

Forrester Consulting had access to a tenured Adverity customer project. It conducted interviews with customer decision-makers and examination of costs, flexibility, risks, and benefits using the TEI methodology. This customer is a global manufacturer of consumer electrical and works across a variety of brands, operates at multiple locations, and runs thousands of marketing campaigns across all their global brands annually. The global marketing performance team had limited oversight of the marketing campaign performance prior to using Adverity’s platform.

The TEI study presents the potential financial impact of Adverity’s platform on a business’s marketing operations. Apart from the 368% ROI, the study also lists other benefits of the platform:

  • Efficiency in data management and operations, freeing up 80% of employees' time for a projected overall savings of $564,000 over three years
  • Timely insights on performance, allowing for optimization of marketing activities, the flexibility to optimize campaigns allowed this organization to save and reallocate an estimated $2.9 million
  • Time savings on marketing analytics activities, company estimated that having access to automated reports could cut down about 75% of their time spent on these activities which amounted to a time savings of $1.8 million over three years

Companies are spending millions of dollars on advertising and yet still can feel like they are operating in the dark when it comes to showing how and why marketing budget is being spent. Combine that with competing priorities for budget and it can be dangerously easy for internal stakeholders to lose confidence in marketing. We understand how critical it is to have the right tools to make data-backed marketing decisions and prove the return on investment for digital campaigns."

Harriet Durnford-Smith, CMO at Adverity

The Head of Marketing Insights and Performance at the organization analyzed for the study talked about the amount of time their team spent on data integration, mapping and cleansing prior to working with Adverity. Data wrangling wasn't the only challenge as evidenced by the notable insights shared in the study:
  • "We were doing marketing in the dark. We had spreadsheet-based reporting, which is like looking in the rear mirror at what happened last month, but we were not able to look forward and steer."
  • "For the first time ever, we have the ability to calculate return on investment or ad spend."
  • "Instead of looking at their own silo, we now urge everyone in marketing and partly in sales, to look at the performance end-to-end so they can see the impact of their investments."

The TEI study also uncovered extensive qualitative benefits of Adverity like improved collaboration through data democratization, job satisfaction, employee retention and transformation into a data-driven organization. Adverity automates marketing data reporting, decision making and analyzing and produces significant savings. It creates real-time optimizations for omnichannel digital marketing campaigns.

Spotlight

Hedendaagse klanten hebben een nieuwe invulling gegeven aan wat geweldige service is: het leveren van proactieve, empathische en gepersonaliseerde hulp, elke dag, via hun favoriete kanaal. Door tools en systemen in silo's met elkaar te verbinden op een modern, cloudgebaseerd platform, kunnen serviceleiders de snel veranderende e

Spotlight

Hedendaagse klanten hebben een nieuwe invulling gegeven aan wat geweldige service is: het leveren van proactieve, empathische en gepersonaliseerde hulp, elke dag, via hun favoriete kanaal. Door tools en systemen in silo's met elkaar te verbinden op een modern, cloudgebaseerd platform, kunnen serviceleiders de snel veranderende e

Related News

CUSTOMER EXPERIENCE, MARTECH

Marigold™ Launches SMS Capabilities for Emma Customers

Globenewswire | May 10, 2023

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, campaign setup process and reporting for both email and SMS, Marigold helps marketers deliver personalized campaigns faster. “Marigold is committed to delivering solutions that make it easy for marketers to communicate the right message at the right moment,” said Desta Price, Chief Product Officer of Marigold. “Unlike many of our competitors, our SMS integrates directly into the campaign workflow, reducing the need for multiple platforms and redundant processing and allowing marketers to build and deliver more campaigns. By extending Marigold’s SMS capabilities to Emma customers, we continue our mission of helping marketers strengthen customer relationships with every interaction.” SMS has emerged as a powerful channel for marketers looking to deliver an integrated and engaging customer journey. In fact, Marigold’s 2023 U.S. Consumer Trends Index found that 45% of consumers have purchased directly from an SMS message and 66% use their mobile phones to research products while shopping in store. “As an existing Emma by Marigold customer, the value proposition for having both SMS and email marketing campaigns managed in one place is quite clear for a team of our size,” said Lindsay Night, marketing manager at Rodeo Austin. “We are eager to significantly expand our text marketing efforts and be set up to manage and measure multiple marketing channels from a single platform.” Emma by Marigold customers can leverage SMS to scale campaigns, better understand audience preferences, maintain brand control and optimize resources across multiple, unique industry needs including: Franchises are challenged with maintaining a consistent brand message across channels and locations. SMS empowers Emma by Marigold franchise operators, location managers and brand owners to easily execute, monitor and measure campaign performance to: Increase sales: drive urgency through limited-time promotions and offers for products that customers have expressed interest in. Reward loyalty: announce special in-store events to customers and reward VIP customers with relevant updates. Higher education institutions need to reach multiple audiences with consistent yet personalized messaging fit to the needs of each group. From meeting prospects at different points of the admissions process to sending the right messages to students, alumni or faculty at the right time, SMS makes it easier for universities to: Maximize the number of applicants: send relevant and targeted communications that keep students informed throughout the application process. Improve student retention rates: support new students by sharing information about groups, resources and activities that are personalized to their interests and demographics. Nonprofits are faced with maximizing resources in order to drive significant impact, extremely efficiently. Driving awareness at a local and national level with relevant messaging for broad audience segments is essential to scaling efforts. With SMS, nonprofits can: Boost donations: keep supporters engaged by sending fundraising and event information in real time, or segmented by region or specific member group. Convert volunteers to members: increase attendance and participation by sending reminders to local volunteers about schedules, cancellations and changes, or through nationally focused campaigns. As today’s marketing landscape continues to evolve, the need for fully integrated, multi-channel solutions becomes even more important to better connect and engage with consumers throughout the entire customer journey and for a streamlined approach. With Emma by Marigold, managing email, web and SMS marketing channels from a single platform enables marketers to collect and utilize the same customer profile data to share personalized, multi-channel messaging, faster and more effectively. About Marigold Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.

Read More

MARKETING DATA

Appian Selected for 2023 CRN® Partner Program Guide

PR Newswire | June 01, 2023

Appian (Nasdaq: APPN) has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs. Appian's inclusion is based on the recently-announced Appian Partner Program, a new partnership framework designed to enable partner success and accelerate customer value. The new program, launching in July, supports Appian's partner-driven growth strategy by fostering collaborative partnerships that strengthen Appian's position as a vendor of choice for end-to-end process automation. For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners' long-term growth. In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication. "We are committed to the success of our partners and are constantly looking for ways to better enable them," said Mark Dillon, SVP of Global Partnerships at Appian. "Our new program is designed to give our partners the resources and tools they need to develop effective joint go-to-market strategies with us. We are honored that our efforts are recognized by CRN." "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." The 2023 CRN Partner Program Guide is available online at www.CRN.com/PPG. Learn more about the Appian Partner Program at https://ap.pn/3pBNdZZ. Learn more about the Appian Platform for process automation at https://ap.pn/3LZLzc6. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com About Appian Appian is a software company that automates business processes. The Appian Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com.

Read More

MARTECH

Leading PRM & Partner Marketing Software Provider, Mindmatrix, to Showcase its Bridge PRM & Partner Marketing Software at the CP Expo next week

PRWeb | April 27, 2023

Mindmatrix, a leading provider of Sales Ecosystem Enablement, Next-Gen Partner Relationship Management and Partner Marketing Software, announced that it will be exhibiting at the upcoming Channel Partners Conference & Expo that will be held at the Venetian in Las Vegas, NV from May 1- 4, 2023. The CP Expo is a premier event for the technology industry, bringing together vendors, partners, and customers to discuss the latest trends, technologies, and solutions in the market. It is the largest Channel Partners event and allows participants to meet and network with the entire channel community, all under one roof. Located at Booth #2019, Mindmatrix will be showcasing its flagship product, Bridge PRM & Partner Marketing Software, which is designed to help companies manage their partner relationships and partner marketing initiatives more efficiently. Mindmatrix will also be launching a print whitepaper titled, The Next-Gen PRM Software Selection Guide, at the event. The guide is an essential resource for any organization looking to invest in PRM software platforms to optimize their Partner Relationship Management (PRM) strategy. It provides a comprehensive overview of the changing sales ecosystem landscape and discusses why traditional PRMs, primarily created to nurture one-to-many or many-to-one vendor-partner relationships aren’t able to support the modern sales ecosystem, that is characterized by many-to-many interactions, effectively. "We're excited to be exhibiting at the Channel Partners Conference & Expo next week and showcase the latest version of our PRM & Partner Marketing Software, Bridge 5.0 (™) ," said Harbinder Khera, CEO, Mindmatrix. "Our focus will be on educating companies to help them understand why they need to move beyond traditional PRM software platforms to next-gen PRM software platforms. Our whitepaper, The Next-Gen PRM Software Selection Guide, offers a great overview of the topic. We're looking forward to meeting with partners, customers, and industry experts at the event and discussing how the modern sales ecosystem has evolved and is disrupting the traditional PRM software landscape." Please visit Booth #2019 at the Channel Partners Conference & Expo to meet with Team Mindmatrix. About Mindmatrix A next-gen PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. About Bridge Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.

Read More