MARKETING DATA

Acxiom Announces Data Partnership with TransUnion

Acxiom | January 13, 2022

Data Partnership
Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, audio, and gaming, with Acxiom audiences in the TruAudience Data Marketplace.

As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," Conor Burgess, VP, Advanced TV at Acxiom.

Acxiom, which has the most accurate and addressable marketing data on individuals aged 18 and up, effectively assist marketers in reaching out to their target audience with relevance and respect. They emphasize on curating the ideal set of audiences from the comprehensive data sources of marketers, providing data from a wide range of industries such as financial services, retail, automotive, travel, and entertainment. With 95% of their clients retaining their contracts, Acxiom's customer intelligence drives success for some of the world's most respected brands. 

Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem."

Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion

Understanding TransUnion identity infrastructure and scaled coverage of streaming homes ensure that marketers’ campaigns achieve superior and data-driven results. By offering privacy-conscious and end-to-end solutions, TruAudience Data Marketplace is effectively capable of executing high-fidelity streaming and omnichannel campaigns that provide scale and consistency.

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CHANNEL PARTNERSHIPS

TBI and Aryaka Networks Form Strategic Channel Partnership

TBI, Aryaka Networks | November 24, 2022

TBI, the nation’s leading technology services distributor, announces the addition of Aryaka Networks, a leader in unified SASE and SD-WAN solutions, to their supplier portfolio. TBI partners can now access Aryaka’s solutions, expanding their portfolio offerings to their customers. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “TBI is familiar with the ins and outs of Aryaka’s suite of SD-WAN and SASE solutions and can assist our joint customers in technical network environments, giving them an additional layer of resources and support to call upon during our engagement. TBI’s long history of strong partner relationships will enable us to expand our global reach and create new opportunities for their selling partners.” Aryaka’s new managed SD-WAN and unified SASE solutions offer TBI sales partners many advantages, including: Industry’s First Zero Trust WAN Based on Unified SASE Architecture – Aryaka’s Zero Trust WAN includes Secure Web Gateway and firewall-as-a-service. This integration is the first to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability. Increased Total Addressable Market (TAM) – Aryaka’s all-in-one SD-WAN and SASE services are based on the company’s FlexCore™ technology, which enables partners to deliver services optimized for performance over Layer 2 or cost over Layer 3. This flexibility also expands the total addressable market for Aryaka’s services to include businesses of all sizes – from global enterprises to regional small and medium businesses (SMBs). Simplified Packaging and Pricing – Aryaka’s SmartConnect EZ + SmartConnect Pro and Prime EZ solutions are easy to quote, sell and consume with “T-shirt” sized pricing and standard service tiers, speeding time to revenue for partners. Co-managed Network Option – Aryaka’s AppAssure™ application enables VAR, MSP and white-label partners with the network visibility required to co-manage their clients’ networks, increasing their value and wallet share. “We’re pleased to welcome Aryaka to the TBI provider portfolio,” said TBI’s Senior Vice President of Strategic Partnerships Scott Whalen. “Aryaka is at the forefront of converged networking and security. They offer our selling partners a high-growth solution that will enable them to replace legacy networking technologies with cloud-based services to support globally distributed hybrid work environments.” About Aryaka Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions and the first to deliver a Zero Trust WAN based on a Unified SASE architecture. A Gartner “Voice of the Customer” leader, Aryaka meets customers where they are to help them overcome their network and security challenges with ease and an excellent customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit: https://www.aryaka.com/. About TBI TBI is North America’s largest privately held technology services distributor. Since 1991, TBI has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and many entrepreneurs in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, internet, data, mobility, voice, and managed services from best-in-class service suppliers to achieve clients’ desired business outcomes. Endorsed by partners as having the best back-office support in the Channel, TBI’s 75+ person team meticulously oversees partners’ projects, providing ongoing updates, and proactively handling any issues or escalations. Solutions engineers and subject matter experts, along with training and an award-winning marketing team, empower its partners to be the foremost authority to advise and source all of their clients’ technology needs in over 40 countries. For more information visit  www.tbicom.com  and follow TBI on LinkedIn .

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MULTI CHANNEL MARKETING

Ivanti Appoints Michelle Hodges and John Beuchert to Lead Channel Strategy and Accelerate Growth

Ivanti | November 30, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, announced the appointment of Michelle W. Hodges as Senior Vice President, Global Channels and Alliances and John Beuchert as Vice President, Global Partner Programs and Strategy. Beuchert and Hodges have joined Ivanti to lead channel strategy and accelerate growth by enabling partners to leverage the full breadth of capabilities available in the Ivanti Neurons solutions with their customers. “We are thrilled to have Michelle and John join Ivanti to strengthen our partner relationships and further build our ecosystem,” said Dennis Kozak, Chief Operating Officer at Ivanti. “We are thrilled to have Michelle and John join Ivanti to strengthen our partner relationships and further build our ecosystem,” said Dennis Kozak, Chief Operating Officer at Ivanti. “Their addition to our team will further enable Ivanti to focus our efforts in the field, maximize our partnerships, and provide our customers with superior support. They both bring deep experience in leading world-class channel operations and have a proven ability to execute. The Ivanti Neurons offering creates a significant opportunity for partners in many different routes to market to realize value and serve their customers.” Hodges has global experience working with companies in international expansion both in operating and go-to-market strategies. Most recently, Hodges led the channel business at GitLab during its IPO. Her unique understanding of how indirect routes to market contribute to overall operating efficiency, revenue growth and customer value was formed during her time with companies like Microsoft, VMWare and Business Objects while building global channels, services, and alliance opportunities. She holds an M.B.A. in International Management and an M.A. in International Policy Studies from Monterey Institute of International Studies and a B.A. in French Literature and Philosophy from Whittier College. “I am excited to join Ivanti and eager to get to work building value for our partner community,” said Hodges. “There is tremendous opportunity in the Ivanti Partner Program and my immediate focus will be on building on the foundation of the ecosystem strategy and expanding our programs around the world. I am committed to driving impact for Ivanti by building value and profitability for our partners across our strategy, programs and Go-To-Market.” Beuchert is a seasoned channel executive who has driven double-digit sales growth through building productive relationships around global channel strategy, analytics and incentive-based programs with a strong SaaS and Fortune 500 background. He most recently was Global Head of Partner Programs and Operations for Freshworks and has held leadership channel roles with brands such as Citrix, CA, Veritas, and Symantec. Beuchert holds an MBA in Business and Entrepreneurship from Westminster College and a BSEE in Electrical Engineering from the University of Central Florida. “Joining Ivanti is a great opportunity to build a strong partner community and make a real impact for our partners and customers,” said Beuchert. “I was attracted to the culture of collaboration and opportunity at Ivanti and am eager to bring this same culture to our partner community. Ivanti has the right solutions to help organizations solve the problems presented in today’s hybrid work environment and address the needs of IT teams and employees.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information about the Ivanti Partner Program or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive and work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 40,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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MULTI CHANNEL MARKETING

Capio Hires Jeff Stallings as Senior Vice President of Strategic & Channel Sales

Impartner | December 02, 2022

Capio, one of the largest healthcare asset management companies in the country, has named Jeff Stallings as its Senior Vice President of Sales. In addition to his own strategic accounts, Stallings will lead a sales team of senior regional vice presidents responsible for revenue growth. He also will assist in the planning and implementation of Capio’s go-to-market strategy, and he will establish new channel partnerships to maximize revenue. Stallings will report to Capio’s President, Dan Kutchel. Stallings brings more than 30 years of sales leadership experience in revenue cycle management, much of it in the healthcare industry. He spent the last 16 years in sales and marketing leadership roles at ClearBalance, where he helped drive 1000% growth in his region over his tenure. His previous experience includes roles as national and regional account executive at revenue cycle services firm Convergent Resources, and with the credit bureau Equifax. “Jeff is a well-known leader in the healthcare revenue cycle industry,” said Kutchel. “Jeff is a well-known leader in the healthcare revenue cycle industry,” said Kutchel. “I have known Jeff for years, and I have always been impressed with Jeff’s success record and appreciate his eagerness to help Capio tell a fundamentally different story to care providers looking for unique revenue cycle solutions. Jeff has the experience needed to help lead our sales team into the future.” Stallings’ hiring rounds out a series of leadership additions and promotions supporting Capio’s 400% growth over the past four years. This growth has been fueled by the company’s ongoing commitment to balancing partner needs for immediate cash funding with exceptional patient-centered experience. “I’m excited to join a purpose-driven company that continues to innovate in the healthcare receivables industry,” said Stallings. “Expanding our channel partnerships will further power our mission to help people burdened with medical debt achieve long-term financial wellness.” About Capio Capio helps healthcare providers and physician organizations increase cashflow while lowering their bad debt expense and delivering compassionate, flexible resolution solutions to millions of patients burdened by medical debt. To date, Capio has acquired and provided consumer services with more than $41B in patient accounts receivable via partnerships alongside more than 900 provider clients across the United States. Capio is an advocate for patient-centered collections and offers tools to help patients pay what they can afford and achieve long-term financial wellness.

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