MARKETING DATA

Acxiom Announces Data Partnership with TransUnion

Acxiom | January 13, 2022

Data Partnership
Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, audio, and gaming, with Acxiom audiences in the TruAudience Data Marketplace.

As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," Conor Burgess, VP, Advanced TV at Acxiom.

Acxiom, which has the most accurate and addressable marketing data on individuals aged 18 and up, effectively assist marketers in reaching out to their target audience with relevance and respect. They emphasize on curating the ideal set of audiences from the comprehensive data sources of marketers, providing data from a wide range of industries such as financial services, retail, automotive, travel, and entertainment. With 95% of their clients retaining their contracts, Acxiom's customer intelligence drives success for some of the world's most respected brands. 

Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem."

Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion

Understanding TransUnion identity infrastructure and scaled coverage of streaming homes ensure that marketers’ campaigns achieve superior and data-driven results. By offering privacy-conscious and end-to-end solutions, TruAudience Data Marketplace is effectively capable of executing high-fidelity streaming and omnichannel campaigns that provide scale and consistency. 

Spotlight

Color choices are crucial for a website, influencing everything from brand recognition to purchasing.

So, how can you choose the right color scheme for your site?

The piece also looks at why website colors are important and provides tips for how to choose among different colors.

Check out the infographic.

Spotlight

Color choices are crucial for a website, influencing everything from brand recognition to purchasing.

So, how can you choose the right color scheme for your site?

The piece also looks at why website colors are important and provides tips for how to choose among different colors.

Check out the infographic.

Related News

CONTENT MARKETING

CivicScience, Media and Tech Titans Join Forces to Launch New Digital Ad Platform

CivicScience | August 16, 2021

Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and The NPD Group. Built on CivicScience's fast-growing, industry-leading market intelligence platform, the new company will leverage first-party, privacy-compliant data from over 100 million survey respondents and relationships with hundreds of leading digital publishers and Fortune 500 advertisers who use the CivicScience platform. As privacy regulations and the elimination of third-party cookies accelerate, the company is uniquely positioned to deliver ethical, consumer-friendly advertising on the open web. "There are few things skyrocketing faster in our data today than people's privacy concerns," said CivicScience CEO John Dick. "The beauty of this solution is that it won't just protect people's privacy, it will actively engage and empower them in the advertising process." By relying on the billions of permissioned, self-reported poll responses CivicScience gathers every year inside the content of premium publishers, the new company will power high-fidelity, anonymized ad targeting that is fully privacy-compliant and not dependent on third-party cookies. As publishers work to expand their own first-party data capabilities, this new platform is designed to allow them to compete more readily with the walled gardens for advertising dollars. "The biggest advertisers in the world use insights from CivicScience to guide their strategy," said Jeff Wilke. "Enabling them to activate their marketing directly in a privacy-forward way, while supporting quality publishers, is a natural, exciting next step." "Media companies need to reinvent their advertising capabilities as privacy rules rapidly evolve," said Thomas Tull. "What CivicScience can do with its massive dataset, engaged user base, and trusted brand relationships gives them a tremendous opportunity to lead the market in this new age." The new company will be headed by Doug Lauretano as CEO. A 20-year veteran of media and technology, he brings a breadth of experience from Fortune, CNN, WSJ Digital Network, and, most recently, Media.net, where he led efforts to launch and build a new business as SVP & GM. As part of a new corporate structure, Zachary Nippert has been promoted from chief commercial officer to lead CivicScience's market intelligence business, which will increase its scope in collaboration with the new advertising business to provide insight and media activation to the world's leading brands and media companies.

Read More

CHANNEL PARTNERSHIPS

YourSix Launches ZINFI Partner Portal

ZINFI Technologies | February 24, 2022

On February 22, ZINFI Technologies, Inc., announced that YourSix, a leading Physical Security as a Service (PSaaS) software to small businesses and enterprises, had successfully launched ZINFI partner portal software. This launch will provide its network of resellers with a secure and accessible central repository of sales and marketing assets. It will also streamline its partner onboarding process. YourSix has onboarded more than 150 partners through the partner portal since February 2021. "That's a huge win for us…given the size of our sales team," saysTracey Boucher Brown, Director of Marketing at YourSix, who points out the accomplishment would have been impossible without the portal's "intuitive" digital tools and automated workflows. YourSix is also using the partner portal as a partner resource center, where different types of partners selling YourSix software to diverse audiences can log in and find co-brandable collateral, resource documents, demos, training materials, and other marketing and sales assets tailored to specific verticals and customer types. "The portal makes it easy to assign different profiles to different partner and customer types without us having to touch every single instance of every document," says Brown. "The flexibility of the tool has been great." For technology companies selling to multiple verticals through a distributed channel, managing relationships with partner resellers can be very complex. That's where automation of partner relationship management processes and workflows can be very powerful, helping organizations streamline processes, engage and educate their partner base, generate more leads in less time, and increase revenues. Deploying the ZINFI partner portal is a great way for companies of all sizes to get started, and then they can integrate new modules on the ZINFI platform as their business matures and their requirements evolve." Sugata Sanyal, Founder & CEO of ZINFI YourSix is an acknowledged, award-winning PSaaS provider that represents the union of surveillance, audio, artificial intelligence, audio, access control, and monitoring through a unified cloud platform. Additionally, it also provides visual intelligence and security advancements that are powered by machine learning/artificial intelligence.

Read More

MARKETING DATA

Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement

Opal | December 01, 2021

Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels. The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution for social media management to publish, engage and report on those campaigns. This partnership builds on a six-year relationship, which has served almost 20% of the Fortune 100 companies to streamline their brand voice, workflows, and content across social channels. 2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we're excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.” Jack Blaha, CEO of Khoros “This expanded partnership will help the brands we serve connect with their customers across all their channels more seamlessly and with more confidence than ever before,” said George Huff, Opal CEO. “And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.” About Khoros Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions, including over 20 patented technologies, ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action. Recognized nationally and locally as one of the Best Places to Work, Khoros has 11 offices globally and Vista Equity Partners is its lead investor. About Opal Opal Labs enables marketing and communications teams to plan and create content within the Opal marketing platform. Founded in 2011, Opal powers marketing planning from strategy to execution for 20% of the Fortune 50 companies, and world-class brands like Starbucks, Target, and Whole Foods. Backed by venture capital firms Madrona and Accel and recognized as a Best Place to Work by The Oregonian in 2021, Opal maintains a remote-first workforce with its headquarters located in Portland, Oregon.

Read More