Marketing Data

Acxiom Announces Data Partnership with TransUnion

Acxiom | January 13, 2022

Data Partnership
Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, audio, and gaming, with Acxiom audiences in the TruAudience Data Marketplace.

As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," Conor Burgess, VP, Advanced TV at Acxiom.

Acxiom, which has the most accurate and addressable marketing data on individuals aged 18 and up, effectively assist marketers in reaching out to their target audience with relevance and respect. They emphasize on curating the ideal set of audiences from the comprehensive data sources of marketers, providing data from a wide range of industries such as financial services, retail, automotive, travel, and entertainment. With 95% of their clients retaining their contracts, Acxiom's customer intelligence drives success for some of the world's most respected brands. 

Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem."

Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion

Understanding TransUnion identity infrastructure and scaled coverage of streaming homes ensure that marketers’ campaigns achieve superior and data-driven results. By offering privacy-conscious and end-to-end solutions, TruAudience Data Marketplace is effectively capable of executing high-fidelity streaming and omnichannel campaigns that provide scale and consistency.


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Adobe Acrobat Sign for Salesforce empowers teams to create, send, track, e-sign, and store sales documents – all without leaving the Salesforce apps they use every day. Document Builder, a powerful feature for Acrobat Sign for Salesforce, dynamically generates documents based on Salesforce data-driven rules to help users close b

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Multi Channel Marketing, Omni Channel Marketing

Optimove Expands Strategic Services Offering to Include SMS

GlobeNewswire | August 16, 2023

Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services solution. The team, comprised of seasoned Marketing Data Analysts, BI developers, CRM associates, and SMS and email experts, has helped clients achieve a remarkable 55% increase in marketing contribution to revenue. With their decades of experience and over 4,000 monthly service hours in CRM marketing, data mining, and consulting, the company's Strategic Services team offers tailor-made, data-driven customer marketing and monetization strategies that are invaluable in assuring that clients' market approach centers on the customer rather than a specific product or campaign. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. The announcement comes on the heels of Optimove's launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated Customer-Led Marketing strategies without leaving the platform. In tandem with incorporating SMS capabilities into its product, Optimove has expanded its Strategic Services offering to encompass SMS expertise alongside the existing services that include: Marketing strategy consulting – Strategic consulting on short- and long-term marketing programs to impact business KPIs such as conversion plans, cross-sell strategies and churn prevention marketing programs. Managed services – End-to-end strategy, execution, analysis, and optimization of single and multiple campaigns or projects. Data Modeling as a Service (DMaaS) – Creating customized predictive data models for unique brand use cases, such as predicting potential VIPs, customer repeat rates, and distinct propensity scores. Full-Service Multi-channel agency – Consultancy on email design, content, and frequency best practices, full-service email design and coding, and evaluation and optimization of deliverability metrics. Customized BI reports – Creation of strategic, rich, and interactive business dashboards with datasets, KPIs, and visuals perfectly tailored to each brand’s needs. "SMS is a critical component of any effective mobile marketing strategy, but it can be a difficult channel to master,” said David Hardy, VP of Business Services. “With this new addition, our clients using OptiText, Optimove's native SMS tool, will benefit from expert guidance and support to help them place the customer at the heart of every marketing action, reaching customers where they are and gaining their loyalty for life. We are committed to empowering our clients to succeed, and this expansion is just one more way we deliver on that promise. We are thrilled to announce this expansion to our Strategic Services offering." About Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, bet365, Staples and many others across multiple business sectors.

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Martech, Channel Partnerships Launches New Channel Partner Program to Strengthen Global Ecosystem

PR Newswire | July 19, 2023, the world's leading enterprise conversational AI (CAI) platform and solutions company, has today announced a new partner program to bolster the support it provides to its indirect sales channel. The Channel Partner Program establishes a new tiered structure for channel partners and solution providers, and commits significant investments for each partner covering go-to-market (GTM), enablement and marketing support while providing additional resources. Gartner estimates that the demand for CAI solutions is growing 55% year-on-year and the total spend is expected to touch$82 billionby 2028. plans to leverage the growing demand for CAI solutions through its partner program by creating a robust, extensive, and diverse partnership ecosystem on a global scale, including technology partners, global system integrators, regional system integrators, resellers, solution providers and strategic partners. The company, which currently has more than 100 partners, plans to streamline its existing network while further strengthening it through streamlined support and joint offerings to drive accelerated growth and emerge as a standout leader in the conversational AI market space. will soon launch a new partner engagement portal to engage and deliver success for their customers, along with an app marketplace where technology players can publish and embed technology within the solutions from other vendors. A wide range of commercial options will be made available, which can be customized for partners to suit their channel needs. As part of the program, channel partners and resellers can leverage the industry-leading, no-code platform that offers to enable rapid innovation and deploy solutions for a wide range of industries including financial services, retail, healthcare and life sciences, manufacturing, retail, managed services and business process outsourcing (BPO) units. They can also plan and manage joint GTM campaigns, co-marketing, public relations, pre-sales enablement, customer support and explore value driven expansion opportunities. Under the new program, channel partners will be categorized using a new, three-pronged tiering structure – Platinum, Gold, and Silver – which is designed to encourage growth and reward partners for loyalty and long-term success; and delineate the level of support partners receive. Higher-tiered partners will receive additional benefits such as: Participating in a product advisory committee's market development funds Joint press releases and media campaigns Deeper GTM support " has always believed in being a partner-first company. The new framework we've built allows our partners to grow their business globally, innovate rapidly and deploy solutions for a wide range of use cases targeting customer experience, employee experience or agent engagement," saidSahil Rekhi, Global Head - Partnerships. "We are connecting solutions to create a more powerful offering that's greater than the sum of its individual parts, and targets the entire gamut of contact center automation and customer experience management. Through a comprehensive ecosystem of platform integrations, we are expanding our partner's wallet share and enhancing the capabilities of various enterprise applications, communication tools, collaboration platforms, and customer experience solutions." With over 400 customers, automates multibillion interactions every year through its CAI platform and solutions, and has delivered more than$1 billionin cost savings to global enterprise customers to date. Around 200 million consumers and close to 2 million enterprise users currently leverage solutions to improve customer, employee and contact center agent experiences that drive business outcomes. Technology partners and solution providers who want to pursue growth opportunities in this space can reach out to the partnerportalto get started: About is a global leader in the conversational AI-first platform and solutions, helping enterprises automate business interactions to deliver extraordinary experiences for their customers, employees, and contact center agents. More than 400 Fortune 2000 companies trust's experience optimization (XO) platform and technology to automate their business interactions for over 200 million users worldwide to achieve extraordinary outcomes. has been recognized as a leader and an innovator by top analysts and ensures the success of its customers through a growing team headquartered inOrlandowith offices inIndia, the UK,Japan,South Korea, andEurope. VisitKore.aito learn more.

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Martech, Channel Partnerships

Paessler AG named in the 2023 CRN® Partner Program Guide

PR Newswire | July 31, 2023

Paessler AG, best known for the technology monitoring software Paessler PRTG, has been acknowledged by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel. Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication. "Paessler has enhanced our partner program to address the evolving needs of our North American partners so they can become more successful in using PRTG to create even deeper breadth to their managed services portfolios," said Peter Campisi, regional manager, channel sales, North America. "Our advanced trainings help them to earn implementation certifications to help increase their margins and deepen their relationships with their end users, while our marketing support helps them better support their messaging to drive interest and new business." "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." The 2023 Partner Program Guide can be found online at To learn more about Paessler's channel partner program, contact ABOUT PAESSLER AG Paessler believes monitoring plays a vital part in reducing humankind's consumption of resources. Monitoring data helps its customers save resources, from optimizing their IT, OT, and IoT infrastructures to reducing energy consumption or emissions – for our future and our environment. That is why Paessler offers monitoring solutions for businesses across all industries and all sizes, from SMBs to large enterprises. Paessler works with renowned partners, and together they tackle the monitoring challenges of an ever-changing world. Since 1997, when Paessler first introduced PRTG Network Monitor, it has combined its in-depth monitoring knowledge with an innovative spirit. Today, more than 500,000 users in over 170 countries rely on PRTG and other Paessler solutions to monitor their complex IT, OT, and IoT infrastructures. Paessler's products empower its customers to monitor everything and thus help them optimize their resources. Learn more about Paessler and its products at ABOUT THE CHANNEL COMPANY The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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