MARKETING DATA

Acxiom Announces Data Partnership with TransUnion

Acxiom | January 13, 2022

Data Partnership
Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, audio, and gaming, with Acxiom audiences in the TruAudience Data Marketplace.

As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," Conor Burgess, VP, Advanced TV at Acxiom.

Acxiom, which has the most accurate and addressable marketing data on individuals aged 18 and up, effectively assist marketers in reaching out to their target audience with relevance and respect. They emphasize on curating the ideal set of audiences from the comprehensive data sources of marketers, providing data from a wide range of industries such as financial services, retail, automotive, travel, and entertainment. With 95% of their clients retaining their contracts, Acxiom's customer intelligence drives success for some of the world's most respected brands. 

Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem."

Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion

Understanding TransUnion identity infrastructure and scaled coverage of streaming homes ensure that marketers’ campaigns achieve superior and data-driven results. By offering privacy-conscious and end-to-end solutions, TruAudience Data Marketplace is effectively capable of executing high-fidelity streaming and omnichannel campaigns that provide scale and consistency. 

Spotlight

Jon Paul Ashworth, Owner of R3 Media Consulting discusses content marketing challenges and how to provide value of a content marketing program at the 2017 AMA Annual Conference.

Spotlight

Jon Paul Ashworth, Owner of R3 Media Consulting discusses content marketing challenges and how to provide value of a content marketing program at the 2017 AMA Annual Conference.

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CHANNEL PARTNERSHIPS

Seemplicity and Checkmarx Partner to Streamline the Discover-to-Remediation Lifecycle

Checkmarx, Seemplicity | August 08, 2022

Seemplicity, the first risk reduction and productivity platform for modern security teams, today announced that it has partnered with Checkmarx, the global leader in developer-centric application security testing (AST) solutions. The partnership will see the Checkmarx One Platform integrated within Seemplicity's Productivity Platform, allowing joint customers to simplify the entire find-to-fix lifecycle and ultimately accelerate the time to remediation of vulnerabilities found throughout the software development lifecycle (SDLC). The integration brings security findings discovered by Checkmarx into Seemplicity's platform that provides a unified picture and workspace for risks posed to the organization. Seemplicity's deduplication, prioritization and workflow capabilities combined with Checkmarx' context-aware correlation engine empower organizations with both the visibility and operational efficiency required to successfully drive risk down at scale. The joint solution is deployed by both managed security service providers (MSSP) as well as security teams within large enterprises. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "We are very pleased to partner with Seemplicity, a company that demonstrates true innovation to the real challenges faced by development and security teams today," said Checkmarx VP of Strategic Channels and Alliances Mark Osmond. "This partnership and the integration of our two platforms will bring the future of work to application security teams and reduce time-to-remediation for our joint partners." Checkmarx is working to drastically reduce risk by delivering seamless application security management from coding to deployment, to day-to-day management. Integrating and automating directly into DevOps processes enables organizations to confidently manage and mitigate more effectively in less time. "Our partnership with Checkmarx is very exciting for us and stems from our shared philosophy of making work for security professionals easier, better, and more fulfilling," said Sharon Besser, SVP Business Development Seemplicity." This integration enhances the security teams' performance and provides a strong foundation for any enterprise to scale security functions in pace with business growth. As the threat landscape continuously evolves and the talent shortage increases the workload on security workers, our partnership will let security teams feel confident that they not only are able to find all the vulnerabilities, but to get the fix done quickly and efficiently." Checkmarx and Seemplicity will hold a joint webinar discussing the future of work for AppSec teams touching on; how to rapidly reduce backlogs, how to gain full visibility and remediation for the entire enterprise, and how to prioritize fixes based on severity and workload. Sign up for the webinar on August 4, 2022, at 10:00 am (EDT) here. About Checkmarx Checkmarx is constantly pushing the boundaries of Application Security Testing to make security seamless and simple for the world's developers while giving CISOs the confidence and control they need. As the AppSec testing leader, we provide the industry's most comprehensive solutions, giving development and security teams unparalleled accuracy, coverage, visibility, and guidance to reduce risk across all components of modern software—including proprietary code, open source, APIs, and infrastructure as code. Over 1,600 customers, including half of the Fortune 50, trust our security technology, expert research, and global services to securely optimize development at speed and scale. For more information, visit the Checkmarx website, check out the blog or follow the company on LinkedIn. About Seemplicity Seemplicity is revolutionizing the way security teams drive and scale risk reduction efforts across organizations by orchestrating, automating, and consolidating all remediation activities into one workspace. As the first productivity workflow platform created for modern security teams, Seemplicity transforms the remediation process into a streamlined and collaborative effort that can easily be utilized by developers, DevOps, and IT across the organization, helping them achieve complete operational resilience and establish a truly scalable security program. Seemplicity was founded in 2020 by cybersecurity veterans Yoran Sirkis, Ravid Circus, and Rotem Cohen Gadol, and its customers include Fortune 500 and publicly traded companies. For more information visit www.seemplicity.io

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MARTECH

ScienceLogic's expanded leadership team poised to drive growth

ScienceLogic | July 07, 2022

ScienceLogic, the leader in AI-driven IT monitoring solutions, today announced two key additions to its leadership team: Jasmina Muller, Vice President of Global Channel Partnerships, and Gregory Johnston, Senior Vice President of Field Commerce. These hires further evidence both ScienceLogic’s ongoing push to expand its global team by 200 new personnel this year and its commitment to scaling customer and partner outcomes. Muller is a multiple award-winning channel leader with a track record of improving partner results and delivering partner programs that benefit the channel and their customers. As Vice President of Global Channel Partnerships, she will scale the ScienceLogic partner program to deliver new benefits and strengthen existing tools and processes to drive partner experience and growth strategy. Her role will focus on collaborating with channel partners to put forward robust cloud-based and software-as-a-service offerings and helping them leverage AIOps as a differentiator both in the channel and across their existing customer base. Johnston is a proven sales leader who is known for his focus on market expansion and sales accretive results. In his new role as Senior Vice President of Field Commerce, he will engage with customer executives to align solutions with core enterprise goals. He will work across the company to chart the customer journey from strengthening IT infrastructure monitoring to positioning SL1 as mission-critical to achieving customer business outcomes. Broadening ScienceLogic’s leadership bench supports an accelerated growth stage in the company’s journey. Increasingly, companies are looking to AIOps to liberate their overtaxed IT staff and propel their digital transformation initiatives through advanced analytics and smart automation. “A mature AIOps practice can be transformative, but few companies –– particularly small to medium enterprises –– have the internal resources to take full advantage of it,” said Muller. “A mature AIOps practice can be transformative, but few companies –– particularly small to medium enterprises –– have the internal resources to take full advantage of it,” said Muller. “That’s where the right channel partners come into play. They can serve as an essential bridge, helping providers calibrate solutions to customer needs and working with customers to build scalable and sustainable programs for digital services and technologies they never could have supported on their own. Channel companies stand out when they can deliver value and allow leaders to focus on growing the business, and my team at ScienceLogic is here to help ensure the partners can deliver that value and grow in the process.” Johnston echoed, “C-level executives always wear two hats: running the business and transforming the business. The SL1 platform contributes to both: increasing the efficiency of operations by an order of magnitude and revealing actionable insights that support forward-thinking enterprise outcomes. Our challenge is to move organizations from observability to action, using AIOps to show leaders their business from ten thousand feet while offering IT teams the capacity they need to do their jobs better.” Muller brings an unmatched depth of expertise and experience in the channel community. With more than 20 years of experience as a channel executive, she has a strong track record of generating partner revenue, from creating enablement training programs to driving recruitment of new partnerships globally. She was awarded CRN’s 2022 Channel Chief and is the winner of Channel Partners/Channel Futures’ 2022 Circle of Excellence, as well as CRN’s 2022 Channel Chief Executive and 5 Star Partner Program Guide and 2022 Women in the Channel. Johnston joins ScienceLogic after 16 years with VMWare, where he built the company’s enterprise license agreement program and spearheaded a critical sales evolution from a focus on point product features to a strategy centered on generating key business outcomes. The results are evident: His team generated over $1 billion in annual revenue over three consecutive years, and his leadership played an integral role in VMWare’s most complex and consequential sales, including all deals valued over $100 million. “Adding leaders like Jasmina and Gregory who can push us to connect with new market segments and build relationships with innovators and changemakers in the ecosystem is vital to our continued growth trajectory and leadership position in the AIOps marketplace,” said ScienceLogic CEO David Link. “As we welcome new talent, we’re looking toward a future of strengthened collaboration with our partners and customers to push the limits of what AIOps can achieve.” “The addition of Jasmina and Gregory signals a strong commitment to the channel and global expansion and demonstrates that ScienceLogic understands the importance of the right leadership talent to drive their evolution in the increasingly fast paced and growth-oriented technology ecosystem,” said Janet Schijns, CEO of leading technology channel consulting firm JS Group. About ScienceLogic ScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to predict and resolve problems faster in a digital, ephemeral world. Its IT infrastructure monitoring and AIOps platform sees everything across multi-cloud and distributed architectures, adds context to data through analytics and service relationships, and acts on this insight through integration and workflow automation. Trusted by thousands of organizations across the globe, ScienceLogic’s technology is designed for the rigorous security requirements of the United States Department of Defense, proven for scale by the world’s largest service providers, and optimized for the needs of large enterprises. https://sciencelogic.com.

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MARTECH

Tinuiti Achieves Newly Created Amazon Ads Advanced Partner Status

Tinuiti | August 25, 2022

Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads. The newly launched global recognition program recognizes partners based on the growth they deliver for their advertising clients and their level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. Specifically, Tinuiti has earned the advanced partner status by demonstrating expertise in both brand building and customer engagement on Amazon. Obele Brown-West, Chief Solution Officer at Tinuiti, said: "From becoming an initial member of Amazon Ads original partner directory in 2018, to beta testing the newest iteration of the Partner Network, Tinuiti has been a long-term and active participant in the thoughtful and collaborative process behind the program's development." Obele Brown-West, Chief Solution Officer at Tinuiti, said: "From becoming an initial member of Amazon Ads original partner directory in 2018, to beta testing the newest iteration of the Partner Network, Tinuiti has been a long-term and active participant in the thoughtful and collaborative process behind the program's development. We're incredibly thankful for our ongoing relationship with Amazon Ads and for the opportunity to leverage cutting-edge innovation and the type of forward-thinking that truly affects change and moves the needle for our client brands." With a leadership team made up of former Amazonians with deep-rooted experience, Tinuiti provides the end-to-end Amazon strategy capabilities designed to meet all of a brand's needs on Amazon. Specialized in both solving day-to-day problems, steering long-term strategy, Tinuiti strives to achieve the most out of the relationship for its client partners. Tinuiti is one of the first agencies to utilize proprietary advertising tech around Amazon Ads infrastructure– leveraging MobiusX, the firm's proprietary technology. Designed to help drive online retail sales, MobiusX is one of the longest-standing and most sophisticated AI-powered AdTech developed for the Amazon seller and vendor Uis and ads consoles on the market today. Built in 2014, Tinuiti has continually grown and evolved this custom dashboard to help sell more product, sell it faster, and across all the retail industry's top networks. In 2021, Tinuiti further enhanced its Amazon capabilities and acquired an agency specialized in Amazon, Ortega Group, to create one of the industry's most robust full-service programs for Amazon and marketplaces. Today's Amazon Ads advanced partner status follows a momentous Q1 and Q2 for Tinuiti, including a series of strategic partnership deals that includes being named Microsoft's Global Agency of the Year and Partner of the Year— a first for any independent agency. In April, Tinuiti announced an agreement with Snap Inc. and in February announced a partnership agreement with Reddit to become the platform's first independent agency partner. Tinuiti's growing roster of partnerships includes the Amazon Ads Partner Network, as well as Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner. Tinuiti is also the first independent agency in the US to receive official TikTok Marketing accreditation. Since 2017 Tinuiti has experienced rapid expansion, grown seven-fold, and welcomed nearly 700 new employees in the last 12 months alone. With an employee headcount now surpassing 1,100, the agency has experienced an unprecedented 59% year-over-year increase and climbing, with an additional 10.2% in 2022. Tinuiti is continuing to hire for multiple roles across divisions to keep pace with growth. For a closer look at Tinuiti's culture, please visit https://tinuiti.com/culture/. About Tinuiti Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with more than $3 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius. For more information visit http://www.tinuiti.com.

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