Acxiom, a customer intelligence company whose data-driven solutions help businesses grow by improving customer experiences, announced a data partnership with global information and insights company TransUnion. The partnership announced through the TruAudience Data Marketplace enables brands to access Acxiom's influential marketing audiences across the streaming media ecosystem. Advertisers now have the privilege to fine-tune their digital audience approach in new contexts, including CTV, audio, and gaming, with Acxiom audiences in the TruAudience Data Marketplace.
As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers," Conor Burgess, VP, Advanced TV at Acxiom.
Acxiom, which has the most accurate and addressable marketing data on individuals aged 18 and up, effectively assist marketers in reaching out to their target audience with relevance and respect. They emphasize on curating the ideal set of audiences from the comprehensive data sources of marketers, providing data from a wide range of industries such as financial services, retail, automotive, travel, and entertainment. With 95% of their clients retaining their contracts, Acxiom's customer intelligence drives success for some of the world's most respected brands.
Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem."
Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion
Understanding TransUnion identity infrastructure and scaled coverage of streaming homes ensure that marketers’ campaigns achieve superior and data-driven results. By offering privacy-conscious and end-to-end solutions, TruAudience Data Marketplace is effectively capable of executing high-fidelity streaming and omnichannel campaigns that provide scale and consistency.