Cisco | September 20, 2023
• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio.
• Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform.
• For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach.
Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms.
Christian Goffi, Nutanix's North American Channel Chief, remarked, .
For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best.
[Source – CRN]
In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication.
After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams.
John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix.
Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.
Mimecast | September 13, 2023
Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments.
Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023.
Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE.
Mimecast Limited, a leading advanced email and collaboration security solutions provider, has officially unveiled the Mimecast Partner ONE Program. This program represents a significant evolution of their already industry-leading partner initiative.
Mimecast Partner ONE is a foundational framework designed to streamline and expand partners' business approaches and market strategies, ultimately improving the overall partner experience. Furthermore, it aims to expedite and fortify the cybersecurity journey for customers.
While emphasizing the necessity of acknowledging that there is no one-size-fits-all solution, Stan de Boisset, Senior Vice President of WW Partners, stated that in the contemporary business environment, cybersecurity threats have transcended their origins as simple IT problems and now stand as critical business challenges, carrying the potential for substantial financial and reputational harm. He pointed out that companies, regardless of size, pursue tailored products and services to shield themselves from progressively intricate cyberattacks.
Stan de Boisset further remarked, "Through an accelerated go-to-market (GTM) strategy, the Mimecast Partner ONE Program will help partners meet their customer needs and gain market share through enhanced programs."
[Source: Globe Newswire]
Mimecast Partner ONE Program empowers partners to expand and achieve scalability through a network built on deep engagement and substantial GTM investments. In addition to streamlining the core elements of their channel structure, this initiative introduces several noteworthy benefits. For instance, it enables partners to accelerate the execution of their unique GTM strategies through performance-based programs. This initiative simplifies the process of effectively meeting customer needs by emphasizing the power of collaboration. Moreover, a dedicated team within the program actively supports an engagement model firmly committed to ensuring the long-term success of partner organizations. This comprehensive approach underscores Mimecast's dedication to enhancing the partner experience and supporting their growth in the cybersecurity domain.
Samantha Stevens, Business Manager for Vendor Alliances at Exclusive Networks UK, highlighted the ongoing challenge every service provider faces today in maintaining a balance between acquiring new customers, retaining existing ones, and consistently innovating their products. She expressed excitement about participating in Mimecast's advanced partner program, which will enhance its value proposition in the market and align more closely with partner demands.
Mimecast's foray into emerging markets, including France, aligns seamlessly with its steadfast dedication to extending its reach to a global audience through continuous product innovation and strategic partnerships. The company remains committed to advancing the Mimecast Partner ONE Program, equipping partners to enhance their value proposition, foster growth, and ensure an outstanding experience for both partners and customers.
PR Newswire | October 18, 2023
Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.
Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned.
Comprised of Optimizely's seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimize content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimize digital experiences for their customers.
Marketing is the only remaining enterprise function that doesn't have a go-to platform, so we designed Optimizely One to be the operating system for marketers, said Alex Atzberger, CEO of Optimizely.
"Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences."
With Optimizely One, customers can now enjoy:
Fully-Composable Stack: Optimizely One is fully SaaS, fully decoupled, and highly composable to empower teams to build their stack, their way. New capabilities include:
CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via an all-new, user-friendly editor
Unified Workflow: Optimizely One connects your team via a fully connected workflow — from planning to analysis – all based on a single unified platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include:
Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel, device or platform
AI-Accelerated: Taking an ecosystem approach, Optimizely One embeds both native and external AI capabilities into the entire marketing lifecycle, helping teams work faster and make better decisions. New highlights include:
Opal, a new identity for AI: Engage with Optimizely's AI to surface insights, review recommendations, create new content, and serve as your co-pilot when you need it
Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge
With Optimizely's newly announced solution partner, Writer, the full-stack generative AI platform for enterprises, Optimizely Content Marketing Platform (CMP) customers will be able to leverage sophisticated language learning models (LLMs) within the context of their existing marketing workflows. With a strong AI offering that meets B2B needs, this partnership will allow joint customers of Optimizely and Writer to finally harness the power of AI by leveraging the Writer platform to develop content that is relevant, compliant and consistent with their existing brand tone and voice.
"We're continually reinventing the way marketers work, so they can more easily deliver exceptional digital experiences to their customers and drive maximum business impact without having to make any tradeoffs," said Rupali Jain, Chief Product Officer at Optimizely. "Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and power of experimentation data, every part of the lifecycle is rooted in science."
Optimizely leverages powerful experimentation capabilities, comprehensive digital commerce tools and intuitive content management to enable exceptional customer experiences for over 10,000 of the world's top brands. Proven by its 8 leader recognitions from analyst firms in the last 24 months, Optimizely continues to deliver the industry's best digital experience solutions.
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.