9Fold an Online Omnichannel Ordering and Digital Marketing Software Company has been Acquired by HungerRush

HungerRush, a leading cloud-based restaurant software provider, confirmed today the acquisition of 9Fold, a New York-based online omnichannel ordering and digital marketing software solutions firm.

HungerRush, an all-in-one POS platform, assists restaurants in saving money, improving guest experience and loyalty, and accelerating growth—all from a single SaaS platform.

Restaurants will be able to provide direct online ordering capabilities through a smartphone experience by integrating 9Fold's digital marketing and omnichannel ordering solutions into the HungerRush platform. The FullRail solution from 9Fold is a customer-facing digital marketing software application that enhances customer loyalty and engagement through direct email and text messages.

"The addition of 9Fold to our portfolio of innovative omnichannel digital ordering offerings would allow our customers to expand their businesses by better understanding their customers," said HungerRush CEO Perry Turbes. "This acquisition will assist the restaurant industry is shifting away from dependence on third-party delivery services. 9Fold engages customers with a marketing-focused website, allowing them to cut needless expenses while still gaining access to customer data and insights to effectively market to their customers."

Nish Nush, a 9Fold customer and a Mediterranean-vegetarian eatery that focused heavily on takeout and delivery during the pandemic, was able to replace its third-party delivery service with direct delivery through 9Fold.

"9Fold's FullRail has helped us quickly re-engage our customers with simple, but successful promotions so that our customers still have a reason to buy from us," said Shai Sudai, Managing Partner and Co-owner of Nish Nush. "The 9Fold solution assisted us in converting nearly 30% of third-party app customers, and as a result, we saved between 15% and 30% on orders."

The 9Fold solution will be up and running in less than 48 hours, allowing restaurants to begin taking orders directly from end-users as soon as possible, allowing them to cut prices and reclaim control of their marketing and customer relationships. As a result, restaurant operators will be able to convert and retain customers for the long term.

"The combination of HungerRush and 9Fold provides the industry with the omnichannel ordering technologies that restaurants need now more than ever," said Matthew Volpe, CEO of 9Fold. "What makes this next chapter more interesting is that we are combining the experience of off-premise digital ordering with on-premise ordering and loyalty by joining the HungerRush team. The full-circle offering would revolutionize restaurant operations as well as the overall customer experience."

About 9Fold

9Fold enables restaurants to generate online revenue in-house by offering digital tools that enable brands of all sizes to succeed at the enterprise level. The combination of 9Fold's custom-branded online ordering system and our proprietary FullRail marketing system allows us to use customer ordering data in real-time through sophisticated email, SMS/MMS, and gamification campaigns. From concept to delivery, we convert, engage, and delight customers on behalf of our partner restaurants - fully managed and monitored for success.

About HungerRush

HungerRush is an all-in-one POS software platform for modern digital restaurants. HungerRush empowers restaurants to own their relationships with customers by mastering operating efficiency, seamlessly building amazing guest experiences and mining customer transactional data for any drop of insight. Multi-channel digital ordering (e.g., online ordering, mobile app ordering, text ordering), loyalty and rewards, Point of Sale, Tablet POS, digital signage, delivery management and support, takeout and curbside communication, no-contact capabilities, and reporting are all included in the simple-to-use, fully configurable all-in-one platform.

About The CapStreet Group

The CapStreet Group is a private equity company headquartered in Houston, Texas that invests in lower middle-market companies. CapStreet focuses on companies that provide industrial products and distribution, software, and technology-enabled market services. CapStreet's strategy is to collaborate with strong management teams to develop corporate infrastructure, accelerate growth and profitability, and construct long-term sustainable businesses.