5 Research Insights to Drive Your Content Marketing

Content Marketing Institute | February 24, 2017

Now in its seventh year, the Content Marketing Institute/MarketingProfs annual survey of content marketers has evolved with the times. In 2010, content marketing was little more than a buzzword. Most marketers dabbling in the approach were curious about the tactics (e.g., blogging, webinars, events) their peers were using and how well those tactics were working.

Spotlight

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see on page 30, 40% of those surveyed said they’re doing a fair or poor job in this area.

Spotlight

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see on page 30, 40% of those surveyed said they’re doing a fair or poor job in this area.

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CONTENT MARKETING

Channel Marketing Agency Mojo Marketing Rebrands to Mojenta

Mojo Marketing | June 17, 2021

Mojo Marketing, a long-standing channel marketing agency, has changed its name to Mojenta to represent its “maturity.” Along with the new name comes a new logo, brand image, and website. According to the firm, the rebranding represents the evolution of the channel marketing firm, a desire to separate itself from other marketing firms, and alignment with future development goals. The channel marketing firm’s employees and ownership remain unchanged. Angela Leavitt is the founder and CEO of Mojenta. “This is a rebirth of the firm, not just a rebrand,” she added. “We fully redesigned our processes from the ground up, making them better and more efficient. We’ve also launched new products and campaigns, including as webinars, in-person events, and MDF implementation.” Mojenta also provides programs for MSPs, telecom agents, distributors, and suppliers, according to Leavitt. They are all based on over a decade of experience. According to Leavitt, Mojenta is now a “highly sophisticated, data-driven growth” agency. “We have recruited some excellent B2B marketing talent,” she added. “We understand the whole ecosystem of the B2B telecom, IT, and cloud sectors we serve and are ready to assist them in achieving their growth objectives more effectively than ever before.” This transition occurs after more than a decade under the previous name. Mojenta has served approximately 300 B2B telecom, IT, cloud, and SaaS companies in that time. It serves as their outsourced marketing department, assisting them in driving corporate growth. Mojenta will continue to hire outstanding marketing talent, as per Leavitt. “We will introduce even more service offerings, with an emphasis on account-based marketing,” she added. “We are also developing an MSP marketing boot camp to assist MSPs in their growth.” Mojenta’s vice president of operations is Dan Rooney. “We aim to become the most powerful full-service growth agency for B2B tech companies,” he said. “We will be able to convey that message into the market and strengthen our thought leadership in the sectors we serve with this new brand.”

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MARKETING DATA

Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively “collapsing the traditional customer journey” and reducing the complexity in a brand’s marketing strategy. StitcherAds is a commerce-centric marketing platform that drives online and offline sales for retailers and brands within the walled gardens. The technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. With the acquisition of StitcherAds, Kargo will have $550 million in total media spend under management, coming from major retail advertisers including Macy’s, Saks Fifth Avenue, Bed Bath & Beyond, Finish Line, JOANN Fabrics & Crafts, and Calvin Klein. Kargo also expands its physical footprint substantially, growing from 220 to 350 employees across 13 offices worldwide while maintaining StitcherAds’ headquarters in Ireland. “I’m excited to welcome StitcherAds into the Kargo family at such an exciting time in our history. The StitcherAds platform offers powerful advertising capabilities for our retail and CPG clients. We can now provide a true multi-platform product portfolio that expands our footprint into paid social. This acquisition is another step towards our strategy to offer a full suite of solutions for our clients.” Harry Kargman, Kargo Founder and CEO “StitcherAds and Kargo are a fantastic match, bringing together Kargo’s premium advertising marketplace with our commerce-driven approach to social media marketing,” said Declan Kennedy, Chief Executive at StitcherAds. “We’re thrilled with the new opportunities to offer full-funnel solutions that this acquisition affords us, and the depth of omnichannel capabilities we’ll bring to the market.” About Kargo: Kargo is a mobile-first, editorial-led global marketplace of unique multi-channel advertising and commerce opportunities for brands. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney, and Singapore. About StitcherAds: Founded in 2009, StitcherAds helps advertisers and agencies scale full-funnel performance marketing campaigns on Facebook, Instagram, Pinterest, Snapchat and TikTok. Since conception, StitcherAds has empowered some of the world’s largest eCommerce and retail businesses worldwide, using data-driven automation to increase the revenue impact of their ad spend. The company works on a hybrid service model, onboarding clients from fully managed service to self-serve to ensure long-term success with their software. StitcherAds is a leader in both speed and achievement in direct response innovation on social media publishers.

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MARKETING STRATEGY

Brand Wings Helps ISW Revolutionize Its Dealer Marketing

Brand Wings | October 22, 2021

Brand Wings announced the successful ramp-up of its Through-Channel Marketing Automation platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity. Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that print custom designs on garments order their supplies from 65+ regional independent dealers who source from ISW. Fast, efficient fulfillment of dealer orders is critical to ISW’s success and it’s one of the wholesaler’s competitive advantages. Its marketing team had limited internal resources to manage, distribute, and update brand assets for its 65+ resellers. Outdated communications processes were being used, like cloud folders, email, and phone calls to share asset updates. These processes were inefficient for tracking and control of its brand assets through its reseller network and direct sales force. ISW was looking for a digital repository – a centralized portal where its sales teams could quickly access the product information, marketing collateral, and sales content they need. In discovering Brand Wings marketing automation, ISW was impressed with the solution’s robust marketing tools, brand asset management, and performance analytics. Its dealers and partners were delighted with the platform's ease of access, intuitive navigation, and reliable processes. “Brand Wings was an amazing fit for us, at just the right time. When we introduced our Brand Wings portal to our channel partners, they were in awe. The word we heard from them in describing his solution’s value was ‘revolutionary.’ That’s a powerful word.” Steve Miller, ISW’s marketing director With the brand asset management tools, ISW is now able to ensure brand consistency through its various sales teams. Brand Wings’ marketing tools are boosting ISW’s sales team’s efficiency and its performance analytics are providing insights into ISW’s sales team activity. “Brand Wings’ analytics build our teams’ confidence, helping us to know what information is most useful to reps and what’s not,” Miller said. “With this knowledge, we can respond more quickly to customer needs, providing more relevant educational material that also benefits our end users. It’s a great way for us to re-engage our customers with useful content.” ISW also estimated that over the course of a month, each of its own sales reps and its dealers’ sales were previously spending a minimum of two hours per month searching for and sharing marketing assets. “Brand Wings has made our jobs easier,” Steve said. “Now everyone enjoys greater confidence in knowing they have the right info and that it is current and accurate. Brand Wings absolutely 100 percent gives ISW a competitive advantage.” About Brand Wings West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency.

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