CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels.
Following the merger, the company plans significant investments across the portfolio to bring new products to its base of 70,000+ active customers. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, CM Group will expand its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most. Cheetah Digital’s Customer Engagement Suite solutions including Experiences, Personalization, Loyalty, and the Engagement Data Platform will help further accelerate the pace of innovation across CM Group’s existing products, enabling customer organizations of all sizes to meet the needs of modern consumers.
What differentiates CM Group is that each of its nine products focuses on specific verticals or market segments. The merger with Cheetah Digital will expand CM Group’s reach into the large enterprise segment. Key Cheetah Digital customers include Hilton, Neiman Marcus, Walgreens and Williams-Sonoma.
CM Group’s model enables product development and services to be tuned to the specific needs of each of its key customer verticals and segments, making CM Group’s products core to the marketing tech stack. By leveraging Cheetah Digital’s innovative solutions, CM Group’s brands will be able to deliver new vertical and use-case specific products to markets ranging from small and medium businesses to enterprises across key verticals including retail, ecommerce, media, publishing, financial services, travel and hospitality, entertainment, agencies, and more.
“Our merger with Cheetah Digital means CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by delivering the right technology at the right time, tailored to their industry and built for the scale at which they operate. By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise, and outcomes for customers when compared to the large volume of generalist solutions in the market today.”
Wellford Dillard, CEO at CM Group
“CM Group’s ‘home for every marketer’ model is a completely unique approach in our industry and in broader martech. This merger offers us the opportunity to bring immense innovation to the customers within the CM Group portfolio through an expanded suite of product offerings. The momentum of our ‘innovation engine’ at Cheetah will develop these solutions beyond email to bring net-new value for our customers,” said Peter McCormick, Executive Chairman at Cheetah Digital.
CM Group will continue to look for opportunities to accelerate innovation, augment existing product capabilities and add complementary technologies through future business combinations, bringing significant benefits to marketers and further accelerating CM Group’s organic growth.
“As marketers’ needs have evolved and organizations turn toward their own data as the foundation of their marketing strategy, CM Group is perfectly positioned to grow dramatically in the future. Their unique approach – having a suite of highly specialized data-driven offerings – creates an opportunity to become the leading provider of modern marketing technology to nearly every organization in the world,” said Adam Berger, Managing Director at Insight Partners.
“With these two organizations joining forces, CM Group is set to become a global leader in customer acquisition, engagement, retention, and growth,” said Sandy Gill, Managing Director at Vector Capital. “Marketers are looking for the next generation of technology to be specialized to their needs and CM Group is executing on a strategy that truly meets the needs of their customers while opening up new opportunities to accelerate growth within a fragmented martech landscape.”
The existing owners of CM Group, including Insight Partners, will remain majority owners of the combined company. Vector Capital, which was previously a majority owner of Cheetah Digital, will become a substantial minority owner of the combined company.
About Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle.
About CM Group
CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay.
About Insight Partners
Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all.
About Vector Capital
Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. Vector exclusively focuses on investments within the technology sector and has built a successful track record of executing buyouts, carve-outs, recapitalizations, minority, and credit investments. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years.
The 5th International Performance Marketing Awards named iQuanti the winner of Best Paid Search Campaign. IPMA showcases the industry's most innovative and groundbreaking work from America, MENA, APAC, LATAM, Western and Eastern Europe.
iQuanti, a leading analytics-driven digital marketing company, was awarded for its work with HomeEquity Bank. The IPMA judges’ panel commended iQuanti and HomeEquity Bank for pushing the boundaries of KPIs driven performance marketing "to deliver good results at a very difficult time with smart improvements across the user journey."
"We are honored to be recognized on a global platform like the IPMA. The award is a testament to our relentless focus on driving results for our clients."
Vish Sastry Rachakonda, CEO, iQuanti
Sreekant Lanka (SVP Digital Solutions, iQuanti) added "This is a recognition of the depth of our work with our clients in a very competitive search landscape. Our paid search program is based on the fundamental understanding of the search auction and layering it with audience and automation."
iQuanti has found success in creating winning results for its clients over the years through its focus on developing innovative, industry-leading digital programs with deep data and insights.
Founded in 2008, iQuanti ignites powerful and predictable digital marketing performance for global brands through a unique blend of channel management services, strategic consulting expertise, and proprietary product offerings. iQuanti was featured in Inc 5000 list for the seventh time in 2021. iQuanti has 400+ employees across New York, Chicago, Dallas, San Francisco, Mexico City, London, Toronto, Bangalore and Singapore.
PerformanceIN, a leading global performance marketing publication has been celebrating excellence in performance marketing by hosting the industry's annual awards for over 15 years.
Brand Wings announced the successful ramp-up of its Through-Channel Marketing Automation platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity.
Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that print custom designs on garments order their supplies from 65+ regional independent dealers who source from ISW.
Fast, efficient fulfillment of dealer orders is critical to ISW’s success and it’s one of the wholesaler’s competitive advantages. Its marketing team had limited internal resources to manage, distribute, and update brand assets for its 65+ resellers. Outdated communications processes were being used, like cloud folders, email, and phone calls to share asset updates. These processes were inefficient for tracking and control of its brand assets through its reseller network and direct sales force.
ISW was looking for a digital repository – a centralized portal where its sales teams could quickly access the product information, marketing collateral, and sales content they need. In discovering Brand Wings marketing automation, ISW was impressed with the solution’s robust marketing tools, brand asset management, and performance analytics. Its dealers and partners were delighted with the platform's ease of access, intuitive navigation, and reliable processes.
“Brand Wings was an amazing fit for us, at just the right time. When we introduced our Brand Wings portal to our channel partners, they were in awe. The word we heard from them in describing his solution’s value was ‘revolutionary.’ That’s a powerful word.”
Steve Miller, ISW’s marketing director
With the brand asset management tools, ISW is now able to ensure brand consistency through its various sales teams. Brand Wings’ marketing tools are boosting ISW’s sales team’s efficiency and its performance analytics are providing insights into ISW’s sales team activity.
“Brand Wings’ analytics build our teams’ confidence, helping us to know what information is most useful to reps and what’s not,” Miller said. “With this knowledge, we can respond more quickly to customer needs, providing more relevant educational material that also benefits our end users. It’s a great way for us to re-engage our customers with useful content.”
ISW also estimated that over the course of a month, each of its own sales reps and its dealers’ sales were previously spending a minimum of two hours per month searching for and sharing marketing assets. “Brand Wings has made our jobs easier,” Steve said. “Now everyone enjoys greater confidence in knowing they have the right info and that it is current and accurate. Brand Wings absolutely 100 percent gives ISW a competitive advantage.”
About Brand Wings
West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency.