15 ways to ride the audience wave

Colm Hebblethwaite | November 09, 2017

15 ways to ride the audience wave
Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored because they weren’t always available as targetable entities, but they are now.

Spotlight

It should come as no surprise, then, that to reach consumers with relevant content, marketers are increasingly leveraging social media—a language consumers both know and love—within email marketing campaigns. According to a survey conducted by email marketing platform Movable Ink, nearly


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Spotlight

It should come as no surprise, then, that to reach consumers with relevant content, marketers are increasingly leveraging social media—a language consumers both know and love—within email marketing campaigns. According to a survey conducted by email marketing platform Movable Ink, nearly

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