B2B SALES & MARKETING EXCHANGE
August 12-13, 2019
Boston, USA (United States of America)
The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and sales enablement. The combined events will deliver actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. You’ll hear first-hand accounts on how sales and marketing teams coordinated and collaborated to better engage target accounts and provided relevant and high value experiences at each stage of the buying cycle.