Deutsche Welle Uses Dataminr to Stay Competitive and Keep Pace With Evolving Media Industry
German public broadcaster DW has been a Dataminr customer for over two years. Journalists and social media strategists use Dataminr’s real-time alerting solution, Dataminr for News, to break news faster and stay up to date on events as they evolve over minutes, hours and days.
DW chose Dataminr because, like many other newsrooms, it was faced with increased competition for share of voice and social media real estate. And with an ever-growing number of news stories occurring around the world, it needed a better way to detect breaking news in as close to real time as possible.
We sat down with Sebastian Katthöver, DW Head of Audience Development, to discuss how Dataminr for News has made a difference for the media organization.