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Create a centralized solution to host your visual brand guidelines Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume your ad They buy your offering But now the conversation has changed. Marketers and consumers now have a one on-one line of communication. The power rests with the consumer. How do you entice them to choose your brand? A powerful visual identity. Find out how to create and maintain one in this paper.