Best practices for delivering content-powered commerce to mobile B2B buyers.

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To compete in today’s increasingly mobile marketplace, B2B businesses must deliver a full-featured, content powered mobile commerce experience. It should be as contentrich as its desktop counterpart. It should be personalized. And it should work beautifully on any device. Until recently, B2B eCommerce teams have had to choose between responsive web design and native app development. Now that’s not necessarily true. Progressive Web Apps (PWAs) represent a new way to design and deliver a mobile commerce experience.

Key Highlights :-

B2B ecommerce will exceed 12% of all B2B revenue by 2020.
80% of B2B buyers are using mobile at work.
More than 60% report that mobile played a significant role in a recent purchase.
Mobile usage per B2B worker will increase by as much as 50% (from 2 hours a day to 3) by 2020.
A top-quality mobile experience reduces time to purchase and increases loyalty.

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