Zoovu is the ultimate AI-driven conversational search platform helping customers find the things they’re looking for by having a conversation - not by typing or talking keywords!

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Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standa...

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GOOGLE CHANGES THE LOOK OF PAID AND ORGANIC SEARCH RESULTS ON DESKTOP VIA @MATTGSOUTHERN

Google | January 14, 2020

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Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results....

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DESPITE INSTAGRAM'S EFFORTS, INFLUENCERS FRAUD IS STILL AROUND

Instagram | January 26, 2020

news image

Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

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MULTI CHANNEL MARKETING

SINCH AND BLUESHIFT TO EXTEND CUSTOMER ENGAGEMENT INTO CONVERSATIONAL CHANNELS

Sinch, Blueshift | September 07, 2022

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Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest techno...

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MARTECH

TRUST SOFTWARE LAUNCHES B2B CHECKOUT PLATFORM FOR TIKTOK MARKETING PARTNERS

Trust Software | September 19, 2022

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Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible pay...

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news image

GOOGLE CHANGES THE LOOK OF PAID AND ORGANIC SEARCH RESULTS ON DESKTOP VIA @MATTGSOUTHERN

Google | January 14, 2020

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results....

Read More
news image

DESPITE INSTAGRAM'S EFFORTS, INFLUENCERS FRAUD IS STILL AROUND

Instagram | January 26, 2020

Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

Read More
news image

MULTI CHANNEL MARKETING

SINCH AND BLUESHIFT TO EXTEND CUSTOMER ENGAGEMENT INTO CONVERSATIONAL CHANNELS

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest techno...

Read More
news image

MARTECH

TRUST SOFTWARE LAUNCHES B2B CHECKOUT PLATFORM FOR TIKTOK MARKETING PARTNERS

Trust Software | September 19, 2022

Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible pay...

Read More

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C-Suite On Deck

Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standa...