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YouTube | February 05, 2020
YouTube has sent a cease and desist letter to Clearview AI demanding that the controversial facial recognition startup stop scraping YouTube videos to gather faces for its database and delete any images it’s already collected. The demand, first reported by CBS News, says that YouTube forbids anyone from collecting data from its platform that can be used to identify people and that Clearview has admitted to violating this policy. “YouTube’s Terms of Service explicitly forbid col...
Marketing Strategy
Marketing 360 | November 24, 2021
Marketing 360 and Sales Transformation Group announced a partnership that will bring the power of the Marketing 360 technology to Sales Transformation Group's clients. This partnership will help home improvement businesses and contractors obtain and convert more leads through the Sales Transformation Group's sales system and the Marketing 360 software. "My outlook on the partnership between STG and Marketing 360 is optimistic," said Ryan Groth, CEO of Sales Trans...
CMO Strategy
CMO Council | February 02, 2022
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...
Martech
Zoomd | November 20, 2021
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner. Since its launch in 2011, Snapchat became known for its "mobile-first" social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality...
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