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CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

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To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More

STRATEGIES FOR B2B EXECUTIVES: HOW TO BOOST CONTENT MARKETING ROI AND IMPACT

MarketingProfs | August 05, 2020

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Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

Read More

SEARCH ENGINE OPTIMIZATION

LOCAL SEARCH ENGINE OPTIMIZATION BY ONLINE ADVANTAGES IS THE FOCUS OF NEW GUIDE

Online Advantages | August 02, 2021

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Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization. As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is suc...

Read More

MARKETING DATA

ACOUSTIC FORGES ALLIANCE WITH KPMG TO DELIVER CONSISTENT, PERSONALIZED MARKETING ACROSS CHANNELS

Acoustic | November 17, 2021

news image

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

Read More
news image

CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More
news image

STRATEGIES FOR B2B EXECUTIVES: HOW TO BOOST CONTENT MARKETING ROI AND IMPACT

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

Read More
news image

SEARCH ENGINE OPTIMIZATION

LOCAL SEARCH ENGINE OPTIMIZATION BY ONLINE ADVANTAGES IS THE FOCUS OF NEW GUIDE

Online Advantages | August 02, 2021

Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization. As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is suc...

Read More
news image

MARKETING DATA

ACOUSTIC FORGES ALLIANCE WITH KPMG TO DELIVER CONSISTENT, PERSONALIZED MARKETING ACROSS CHANNELS

Acoustic | November 17, 2021

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

Read More