Way To Blue

waytoblue.com

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Multi Channel Marketing

360INSIGHTS NAMED A CHANNEL INCENTIVES MANAGEMENT LEADER BY MAJOR INDEPENDENT RESEARCH FIRM

360insights | March 25, 2022

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360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem. The Forrester Wave™ Channel Incentiv...

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Channel Partnerships

ZIFT SOLUTIONS ANNOUNCES COSMO MARIANO AS COMPANY'S CHIEF CUSTOMER OFFICER

Accesswire | April 24, 2023

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Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a groundbreaking new role that unifies Zift's customer-facing teams by combining Professional Services, Customer Success, and Customer Support as the company expands its user community. Cosmo Mariano has joined the company in the new role of Chief Customer Officer. Throughout his career, Mariano has held key positions in various ...

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Martech

TOP-RATED PARTNERSHIP MARKETING PLATFORM ACCEPTED INTO HUBSPOT APP MARKETPLACE

Everflow | July 18, 2022

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Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic...

Read More

BING IMPLEMENTS UX CHANGE TO REDUCE MISSED CLICKS VIA

Bing | January 28, 2020

news image

Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s literally invisible. However, as Bing says: “no change to the UX it too trivial.” In this particular case, the change to Bing’s UX fixed a problem where users’ clicks on the search box weren’t registering....

Read More
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Multi Channel Marketing

360INSIGHTS NAMED A CHANNEL INCENTIVES MANAGEMENT LEADER BY MAJOR INDEPENDENT RESEARCH FIRM

360insights | March 25, 2022

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem. The Forrester Wave™ Channel Incentiv...

Read More
news image

Channel Partnerships

ZIFT SOLUTIONS ANNOUNCES COSMO MARIANO AS COMPANY'S CHIEF CUSTOMER OFFICER

Accesswire | April 24, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a groundbreaking new role that unifies Zift's customer-facing teams by combining Professional Services, Customer Success, and Customer Support as the company expands its user community. Cosmo Mariano has joined the company in the new role of Chief Customer Officer. Throughout his career, Mariano has held key positions in various ...

Read More
news image

Martech

TOP-RATED PARTNERSHIP MARKETING PLATFORM ACCEPTED INTO HUBSPOT APP MARKETPLACE

Everflow | July 18, 2022

Everflow announced that HubSpot users can now connect directly to Everflow's leading partner marketing platform through the HubSpot App Marketplace. This integration provides B2B brands, advertising networks, agencies, and businesses the tools necessary to create scalable partnership programs. Once connected, HubSpot leads are tracked through the full sales cycle in Everflow. With each step, users can track key funnel events, such as demo signup, customer follow-up, electronic...

Read More
news image

BING IMPLEMENTS UX CHANGE TO REDUCE MISSED CLICKS VIA

Bing | January 28, 2020

Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s literally invisible. However, as Bing says: “no change to the UX it too trivial.” In this particular case, the change to Bing’s UX fixed a problem where users’ clicks on the search box weren’t registering....

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us