Way To Blue

waytoblue.com

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MARTECH

WORKSPOT DEBUTS CLOUD ALLIANCE PROGRAM, AN INNOVATIVE PROGRAM FOR END USER COMPUTING PARTNERS

Workspot | September 22, 2022

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Workspot, the Cloud PC company, today announced the launch of the Workspot Cloud Alliance Program, an invite-only, cloud-forward, partner program. Through the program, Workspot provides members with the ability to sell its Cloud PC solutions to customers. Workspot will collaborate closely with members of the Cloud Alliance Program in helping customers accelerate their cloud transformation projects. Historically, partner programs have been very transactional with limited coll...

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MARTECH

BLUESHIFT LAUNCHES AI RECOMMENDATIONS RECIPES FOR MARKETERS

Blueshift | September 06, 2022

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Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based ...

Read More

10 TIPS TO BUILD TRUST WITH B2B INFLUENCERS & BUYERS

TopRank Marketing | July 31, 2020

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How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

Read More

CONTENT MARKETING

UNIFORM LAUNCHES THE WORLD'S FIRST COMPOSABLE DIGITAL EXPERIENCE PLATFORM

Uniform | October 06, 2021

news image

Uniform announced the availability of the world's first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Marketers and merchandisers can use no-code tools to build personalized, omnichannel digital experiences ...

Read More
news image

MARTECH

WORKSPOT DEBUTS CLOUD ALLIANCE PROGRAM, AN INNOVATIVE PROGRAM FOR END USER COMPUTING PARTNERS

Workspot | September 22, 2022

Workspot, the Cloud PC company, today announced the launch of the Workspot Cloud Alliance Program, an invite-only, cloud-forward, partner program. Through the program, Workspot provides members with the ability to sell its Cloud PC solutions to customers. Workspot will collaborate closely with members of the Cloud Alliance Program in helping customers accelerate their cloud transformation projects. Historically, partner programs have been very transactional with limited coll...

Read More
news image

MARTECH

BLUESHIFT LAUNCHES AI RECOMMENDATIONS RECIPES FOR MARKETERS

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based ...

Read More
news image

10 TIPS TO BUILD TRUST WITH B2B INFLUENCERS & BUYERS

TopRank Marketing | July 31, 2020

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

Read More
news image

CONTENT MARKETING

UNIFORM LAUNCHES THE WORLD'S FIRST COMPOSABLE DIGITAL EXPERIENCE PLATFORM

Uniform | October 06, 2021

Uniform announced the availability of the world's first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Marketers and merchandisers can use no-code tools to build personalized, omnichannel digital experiences ...

Read More