Way To Blue

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CHANNEL PARTNERSHIPS

HYPHAMETRICS AND CROSS SCREEN MEDIA ANNOUNCE PARTNERSHIP TO OPTIMIZE CROSS-SCREEN CAMPAIGN MEASUREMENT

Cross Screen Media | November 11, 2021

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Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...

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MULTI CHANNEL MARKETING

IMPARTNER RACKS UP THE AWARD MEDALS: BRINGING HOME FOUR GOLDS AND ONE BRONZE FOR NEW PRODUCT OF THE YEAR

Impartner | October 22, 2020

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Latest in a string of recognition for the company includes honors from IT World Awards, One Planet Awards and Golden Bridge Awards. Award sweep includes recognition for Impartner PRM for Microsoft Dynamics and newly launched Impartner Program Compliance Manager, which solves No. 2 Channel Management Problem: Program Compliance Administration. Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced that it has been a...

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CHANNEL PARTNERSHIPS

BIGTINCAN ACQUIRES CLEARSLIDE TO CREATE THE ONLY END-TO-END SAAS OFFERING OF SALES ENABLEMENT AND ENGAGEMENT

prnewswire | December 23, 2020

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Bigtincan (ASX:BTH), the worldwide pioneer in deals enablement mechanization, declared it has gone into an official concurrence with Corel Inc. to get 100% of ClearSlide, Inc. ("ClearSlide"). The arrangement consolidates two of the main parts in the business enablement space uniting a more complete answer for merchants to connect with purchasers in the advanced world. Bigtincan's obtaining of ClearSlide will additionally broaden its situation as the world's drivi...

Read More

CHANNEL PARTNERSHIPS

NEW CHANNEL PARTNER PROGRAM LAUNCHES RECIPROCITY

businesswire | December 03, 2020

news image

Correspondence, the organization behind ZenGRC, the business driving data security danger and consistence arrangement, today declared the dispatch of another channel accomplice program intended to convey the most exceptional infosec danger and consistence items, capacities and specialists as a team with vital innovation sellers and arrangement suppliers as interest for infosec arrangements floods from one side of the country to the other. With several ZenGRC clients, Reciprocity i...

Read More
news image

CHANNEL PARTNERSHIPS

HYPHAMETRICS AND CROSS SCREEN MEDIA ANNOUNCE PARTNERSHIP TO OPTIMIZE CROSS-SCREEN CAMPAIGN MEASUREMENT

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...

Read More
news image

MULTI CHANNEL MARKETING

IMPARTNER RACKS UP THE AWARD MEDALS: BRINGING HOME FOUR GOLDS AND ONE BRONZE FOR NEW PRODUCT OF THE YEAR

Impartner | October 22, 2020

Latest in a string of recognition for the company includes honors from IT World Awards, One Planet Awards and Golden Bridge Awards. Award sweep includes recognition for Impartner PRM for Microsoft Dynamics and newly launched Impartner Program Compliance Manager, which solves No. 2 Channel Management Problem: Program Compliance Administration. Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced that it has been a...

Read More
news image

CHANNEL PARTNERSHIPS

BIGTINCAN ACQUIRES CLEARSLIDE TO CREATE THE ONLY END-TO-END SAAS OFFERING OF SALES ENABLEMENT AND ENGAGEMENT

prnewswire | December 23, 2020

Bigtincan (ASX:BTH), the worldwide pioneer in deals enablement mechanization, declared it has gone into an official concurrence with Corel Inc. to get 100% of ClearSlide, Inc. ("ClearSlide"). The arrangement consolidates two of the main parts in the business enablement space uniting a more complete answer for merchants to connect with purchasers in the advanced world. Bigtincan's obtaining of ClearSlide will additionally broaden its situation as the world's drivi...

Read More
news image

CHANNEL PARTNERSHIPS

NEW CHANNEL PARTNER PROGRAM LAUNCHES RECIPROCITY

businesswire | December 03, 2020

Correspondence, the organization behind ZenGRC, the business driving data security danger and consistence arrangement, today declared the dispatch of another channel accomplice program intended to convey the most exceptional infosec danger and consistence items, capacities and specialists as a team with vital innovation sellers and arrangement suppliers as interest for infosec arrangements floods from one side of the country to the other. With several ZenGRC clients, Reciprocity i...

Read More