Way To Blue

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Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

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Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

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GOOGLE: WEBPAGES WITH FEATURED SNIPPETS WON’T APPEAR TWICE ON PAGE 1

Google | January 22, 2020

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Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide....

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Marketing Strategy, CRM, Martech

CLICK, CLICK, CUSTOMIZED… IMPARTNER'S NEW CUSTOM OBJECTS FUNCTIONALITY ELIMINATES RELIANCE ON CRM FOR PARTNER MANAGEMENT

Impartner | December 14, 2022

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Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today reduced weeks of PRM customization down to a few clicks with Impartner Custom Objects. This new capability creates code-free data customization for each company's unique channel business cases. Click, Click Customized…Impartner PRM can now be the platform for all indirect channel programs and activities without any customization. &...

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Channel Partnerships

IMPARTNER ANNOUNCES KEYNOTE SPEAKERS FOR ITS ANNUAL CHANNEL SUMMIT IMPARTNERCON 2022

Impartner | August 23, 2022

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Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of ...

Read More
news image

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More
news image

GOOGLE: WEBPAGES WITH FEATURED SNIPPETS WON’T APPEAR TWICE ON PAGE 1

Google | January 22, 2020

Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide....

Read More
news image

Marketing Strategy, CRM, Martech

CLICK, CLICK, CUSTOMIZED… IMPARTNER'S NEW CUSTOM OBJECTS FUNCTIONALITY ELIMINATES RELIANCE ON CRM FOR PARTNER MANAGEMENT

Impartner | December 14, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today reduced weeks of PRM customization down to a few clicks with Impartner Custom Objects. This new capability creates code-free data customization for each company's unique channel business cases. Click, Click Customized…Impartner PRM can now be the platform for all indirect channel programs and activities without any customization. &...

Read More
news image

Channel Partnerships

IMPARTNER ANNOUNCES KEYNOTE SPEAKERS FOR ITS ANNUAL CHANNEL SUMMIT IMPARTNERCON 2022

Impartner | August 23, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of ...

Read More