WAVE

| March 17, 2016

We often think of brands using data to gain insights about consumers, but marketers often forget that they are not the only ones manipulating it. Increasingly, consumers are, too. Any time they state a preference for a music service or tap an option to rate content, they are personalizing their own experience as well. While this may seem a minor point, it underscores a growing trend that could prove highly disruptive to brands in the near future....

| May 11, 2016

As digital marketing has become increasingly data-focused, it has evolved into three distinct ‘waves’ of consumer online experiences....

| May 12, 2016

Digitization and growing demand for customer experience management solutions have driven a wave of M&A across the global marketing and communications space in recent years, with more still to come in 2016. There is now a stampede taking place as companies scramble to keep up with the technology revolution....

Adobe | July 26, 2016

As the country moves to attract more people from around the globe for its initiatives like 'Make in India,' 'Digital India' and 'Smart India', the country has already become one of the fastest growing regions for software major Adobe across Asia-Pacific, especially in the Cloud-based IT services and research....