WAT Consult

Yeager | May 08, 2020

Yeager Marketing Offering Event Replacement Solutions for Channel Marketers. These solutions can be implemented by partners with existing marketing funds or can be provided as a turnkey solution to a supplier’s partn...

Customer Experience, Martech

Globenewswire | May 10, 2023

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, ...

Channel Partnerships

AppDirect, | August 14, 2023

AppDirect, the world’s leading B2B subscription commerce platform, today announced its expanded commercial partnership with Vodafone Business, a leading technology communications company helping organizations succeed in a digital world and keeping society connected. This partnership enables AppDirect technology advisors to sell Vodafone Business’ unique communications services in the channel and gives both companies increased access to international markets. As a lon...

Martech

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a...