W2O Group

Instagram | January 26, 2020

Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

CHANNEL PARTNERSHIPS

AWS, HKSTP | June 13, 2022

Amazon Web Services (AWS) and Hong Kong Science and Technology Parks Corporation (HKSTP) entered a strategic partnership to foster innovation and technology in Hong Kong. "AWS is always committed to support the digital transformation of enterprises of all scales in Hong Kong," said Robert Wang, managing director of Hong Kong and Taiwan at AWS. "AWS is always committed to support the digital transformation of enterprises of all scales in ...

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

MARTECH

Tinuiti | August 25, 2022

Tinuiti, one of the largest independent performance marketing firms across Streaming TV and digital advertising, today announced it has achieved Amazon Ads advanced partner status— another hallmark of the longstanding and beneficial relationship between Tinuiti and Amazon Ads. The newly launched global recognition program recognizes partners based on the growth they deliver for their advertising clients and their level of engagement and expertise with Amazon Ads products lik...