W2O Group

Channel Partnerships

PR Newswire | June 12, 2023

VOLT®, a leading provider of professional-grade landscape lighting solutions, is thrilled to announce its new partnership with Ring, an Amazon company and global leader in smart home security and automation. This collaboration positions VOLT as a "Preferred Ring Dealer" and channel partner for Ring products, unlocking exciting opportunities for growth and innovation in the landscape lighting industry. The partnership between VOLT and Ring presents an ideal synergy,...

Merkle | June 05, 2020

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology The Lab comprises a cross-functional team of data scientists, developers, analysts, media ...

Marketing Strategy

Imaginuity | October 27, 2021

Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...

Facebook | February 04, 2020

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....