W2O Group

w2ogroup.com

W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. The firm employs nearly 700 people in 13 offices across the United States and in Europe.

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DESPITE INSTAGRAM'S EFFORTS, INFLUENCERS FRAUD IS STILL AROUND

Instagram | January 26, 2020

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Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

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AWS AND HKSTP ENTER STRATEGIC PARTNERSHIP TO ACCELERATE INNOVATION

AWS, HKSTP | June 13, 2022

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Amazon Web Services (AWS) and Hong Kong Science and Technology Parks Corporation (HKSTP) entered a strategic partnership to foster innovation and technology in Hong Kong. "AWS is always committed to support the digital transformation of enterprises of all scales in Hong Kong," said Robert Wang, managing director of Hong Kong and Taiwan at AWS. "AWS is always committed to support the digital transformation of enterprises of all scales in ...

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STRATEGIES FOR B2B EXECUTIVES: HOW TO BOOST CONTENT MARKETING ROI AND IMPACT

MarketingProfs | August 05, 2020

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Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...

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Tinuiti | August 25, 2022

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DESPITE INSTAGRAM'S EFFORTS, INFLUENCERS FRAUD IS STILL AROUND

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Instagram is a large market place for both brands and influencers and using misleading stats isn't something new, but recently analysts have seen a rise in the fraud. Instascreener, an analytical company, came out with a report that says that influencers engagement frauds are again on the rise, despite Instagram's efforts to reduce scams on the platform. According to the report, as cited by Digiday, Instagram deleted all the likes and comments of users received from the third-party apps ...

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CHANNEL PARTNERSHIPS

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AWS, HKSTP | June 13, 2022

Amazon Web Services (AWS) and Hong Kong Science and Technology Parks Corporation (HKSTP) entered a strategic partnership to foster innovation and technology in Hong Kong. "AWS is always committed to support the digital transformation of enterprises of all scales in Hong Kong," said Robert Wang, managing director of Hong Kong and Taiwan at AWS. "AWS is always committed to support the digital transformation of enterprises of all scales in ...

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us