W2O Group

w2ogroup.com

W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. The firm employs nearly 700 people in 13 offices across the United States and in Europe.

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Content Marketing

DARN TOUGH VERMONT DELIVERS INNOVATIVE SOCIAL EXPERIENCES WITH KERV

KERV | August 11, 2021

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KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

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TRUE INFLUENCE® IDENTIFIES B2B INDUSTRY INTENT TRENDS DURING COVID-19, HELPING B2B SALES AND MARKETING FIND THEIR NEXT CUSTOMER

True Influence | August 17, 2020

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True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing intent monitoring on specific personas to identify individuals and buying group members that are in market allows marketers to watch the behavior o...

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FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

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IMAGINUITY’S NEW PYLOT PLATFORM FACILITATES LAUNCHING MULTIPLE BRAND WEBSITES AND MORE EFFECTIVELY SUPPORTS THE COMPLETE CUSTOMER JOURNEY

Imaginuity | October 27, 2021

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Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...

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Content Marketing

DARN TOUGH VERMONT DELIVERS INNOVATIVE SOCIAL EXPERIENCES WITH KERV

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

Read More
news image

TRUE INFLUENCE® IDENTIFIES B2B INDUSTRY INTENT TRENDS DURING COVID-19, HELPING B2B SALES AND MARKETING FIND THEIR NEXT CUSTOMER

True Influence | August 17, 2020

True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing intent monitoring on specific personas to identify individuals and buying group members that are in market allows marketers to watch the behavior o...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

Marketing Strategy

IMAGINUITY’S NEW PYLOT PLATFORM FACILITATES LAUNCHING MULTIPLE BRAND WEBSITES AND MORE EFFECTIVELY SUPPORTS THE COMPLETE CUSTOMER JOURNEY

Imaginuity | October 27, 2021

Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...

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Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

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Content Marketing, Martech, Channel Partnerships

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us