W2O Group

MARTECH, MARKETING ANALYTICS

DTEX Systems | December 08, 2022

DTEX Systems, the Workforce Cyber Intelligence & Security Company, today announced the launch of the DTEX Systems Global Partner Program. The program enables referral partners, value-added resellers, consultants, and managed security services providers (MSSPs) with special pricing, marketing resources, and sales support to increase insider risk revenue and margins through endpoint upsell opportunities. Whether it’s supporting an insider threat management strategy, develo...

MARKETING STRATEGY

Influ2 | October 27, 2021

This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures...

CONTENT MARKETING

CapabilitySource | June 03, 2021

A new partnership between CapabilitySource and Welcome has created new opportunities to provide marketers with world-class work management, native in-app content creation, SEO optimization, metadata tracking, content analytics, and marketing innovation capabilities. Now marketers can optimize marketing operations in a way not possible before. Previously known as NewsCred, Welcome recently rebranded to expand beyond a content marketing platform to satisfy the needs of a broader mar...

MarketingProfs | August 05, 2020

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization.For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.What may grab...