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R3 | June 30, 2020
OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...
Marketing Data
Kargo | October 19, 2021
Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...
Marketing Strategy, Marketing Data
AppDirect | January 17, 2023
AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products av...
Content Marketing
Marketing 360 | July 28, 2021
It seems like no time has elapsed since the days when social media was a way for the family to share photographs and life updates. Presently, social media has become a spot for individuals not exclusively to share photographs and life updates, yet in addition to shop, leave reviews, make recommendations, and for organizations to showcase their products and administrations to an exceptionally targeted audience. According to thiscase study, Marketing 360 shares how a wholesale distr...
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