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Google | February 13, 2020
An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....
The CMO Club | June 04, 2020
Claro Enterprise Solutions and The CMO Club Partner to Produce "Social Media Playbook"
Report Examines How Marketers Can Use Social Media to Engage with Customers and Build Brands
Google | March 06, 2020
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....
Twitter | March 04, 2020
Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories. Kayvon Beykpour, product lead at Twitter, made the announcement and previewed how it will look....
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