Vertis Communications

BrandMaker | June 19, 2020

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies....

Content Marketing

The Meta Branded Content Project | November 16, 2021

The Meta Branded Content Project, which helps facilitate growth, engagement and success for local media publishers, announced $1 million in funding to help continue the project's initiatives for an additional two years. This round of funding will be the third from the Facebook Journalism Project, which contributed $1 million for 2019-2020 and $850,000 for 2021. Launched in March 2019 as the Branded Content Project and recently rebranded under the Meta name, the Meta Branded Co...

Marketing Strategy

Influency.me | November 01, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...

Social Media Marketing

Hype Partners | September 06, 2021

Hype Partners, the largest blockchain community management and marketing agency, in an industry first, has announced its acquisition of DeFi consultancy agency0x along with the recent hire of Lee Tatham as Creative Director. agency0x is a growth consultancy focussed on decentralized finance (DeFi) technology protocols. The acquisition will see agency0x's founder James Ross Treacher join Hype as Managing Director. Context is key agency0x was founded in 201...