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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Google | January 14, 2020
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...
Martech
i2 Group, Four Inc. | September 02, 2022
Four Inc. has been named a public sector aggregator for i2 Group (i2), a wholly owned subsidiary of N. Harris Computer Corporation (Harris). Under the agreement, Four Inc. will provide i2 Intelligence Analysis solutions to the public sector through Four Inc.'s NASA Solutions for Enterprise-Wide Procurement (SEWP) V and Information Technology Enterprise Solutions – Software 2 (ITES-SW2) contracts and its network of channel partners as part of Four Inc.'s boutique aggregation program...
LinkedIn | January 30, 2020
It doesn’t matter if you are a newbie or experienced professional, interviews at any work organization can make us all a bit nervous. While we all go in with optimistic thoughts and the aim to secure the job for ourselves by all means, deep inside we also have our fears and they, of course, originate because of the questions that the employers can ask. But amidst all what you feel on the interview day, have you ever thought about a platform that could guide you about all the guaranteed com...
Content Marketing
Piano | September 21, 2021
Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data. ...
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