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UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

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CONTENT MARKETING

PUREB2B LAUNCHES PUREPREDICT, USES MULTI-SOURCE INTENT DATA TO CHANGE THE FUTURE OF DEMAND GENERATION

PureB2B | February 16, 2021

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PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on M...

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CRN DISCLOSES 2020 WOMEN OF THE YEAR CHANNEL , TWO HONOREES FROM STORAGECRAFT

StorageCraft | May 25, 2020

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CRN honors exceptional leaders who contribute significantly to the IT channel Honorees from StorageCraft are Jeannine Edwards and Olivia Donnell, both for the second year in a row .

  • Read More
  • MARKETING ANALYTICS

    ZEROSUM ANNOUNCES THE LAUNCH OF MARKETAI, A MARKETING PLATFORM

    ZeroSum | May 28, 2021

    news image

    ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

    Read More

    IMPARTNER COMPLETES ACQUISITION OF TIE KINETIX'S CHANNEL MARKETING AND DEMAND GENERATION BUSINESS

    Impartner | August 24, 2020

    news image

    Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

    Read More
    news image

    CONTENT MARKETING

    PUREB2B LAUNCHES PUREPREDICT, USES MULTI-SOURCE INTENT DATA TO CHANGE THE FUTURE OF DEMAND GENERATION

    PureB2B | February 16, 2021

    PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on M...

    Read More
    news image

    CRN DISCLOSES 2020 WOMEN OF THE YEAR CHANNEL , TWO HONOREES FROM STORAGECRAFT

    StorageCraft | May 25, 2020

    CRN honors exceptional leaders who contribute significantly to the IT channel Honorees from StorageCraft are Jeannine Edwards and Olivia Donnell, both for the second year in a row .

  • Read More
  • news image

    MARKETING ANALYTICS

    ZEROSUM ANNOUNCES THE LAUNCH OF MARKETAI, A MARKETING PLATFORM

    ZeroSum | May 28, 2021

    ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

    Read More
    news image

    IMPARTNER COMPLETES ACQUISITION OF TIE KINETIX'S CHANNEL MARKETING AND DEMAND GENERATION BUSINESS

    Impartner | August 24, 2020

    Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...

    Read More