UM Worldwide

WorkStride | September 16, 2020

WorkStride, a leader in channel incentives and employee recognition solutions, announced today it has formalized its working partnership with BrandMuscle to provide a best-in-class experience for managing co-op MDF, SPIFF, and other rebate programs seamlessly in a central location. BrandMuscle is an award-winning provider of integrated local and channel marketing solutions, enabling over 300 of the world’s top brands to scale their programs and accelerate revenue growth. This partne...

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Channel Partnerships

Levitate | March 09, 2022

Levitate and Xanatek have announced a partnership to help independent insurance agents turn happy clients into active advocates for their businesses. Created by former ShareFile founder Jesse Lipson, Levitate has made a name in the independent insurance industry as the leading platform for helping insurance professionals keep in touch in a personal and authentic way with clients and referral sources. The combination of Levitate's pioneering take on keep-in-touch marketing and ...

Marketing Data

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...