Truth Collective

BrandMaker | June 19, 2020

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies....

Google | February 06, 2020

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...

OMNI CHANNEL MARKETING

Teleperformance | October 22, 2020

Teleperformance (Paris:TEP), a leading global group in digitally integrated business services, announced today it has been recognized as a global leader in the latest Forrester report on global omnichannel customer services outsourcing which evaluates the top 10 most significant industry players. The Forrester Wave™: Global Omnichannel Customer Services Outsourcers comprehensively evaluated the strengths and weaknesses of each company against 29 separate criteria on a completely independen...

Instagram | January 20, 2020

Instagram started experimenting with hidden like counts back in April of the last year and since then it is one of the most talked-about development. Most people are confused about the reason Instagram is thinking of making this change whereas others have their own assumptions. To address this whole issue, Instagram VP Vishal Shah had a very interesting conversation with the social media industry commentator Matt Navarra. They not only explored the actual thinking of Instagram, the current proje...