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MARKETING STRATEGY

Honeywell, C&L Aviation | June 23, 2022

Honeywell Aerospace welcomes C&L Aviation Group as a channel partner. It allows the Bangor, Maine-based MRO to offer Honeywell's entire avionics product line. All NZ 6.1 FMZ-2000 FMS upgrades, DU875 LCD unit system upgrades, Primus Elite, RD-7000 weather radar systems, Laseref IV inertial reference systems, and CD-830 touchscreen display control units are included in this line. “Honeywell is one of the most recognizable names in the industry and it&rsqu...

CUSTOMER EXPERIENCE

Xumo | January 10, 2023

Comcast and Charter's business-to-business streaming platform, Xumo Enterprise, has announced a new set of software and technology solutions to help content owners, advertisers, and streaming platforms program, manage, and make money from a customized streaming solution. As part of the new solution suite, Xumo Enterprise is now offering content owners the ability to manage their own free ad-supported streaming TV (FAST) channels within its new content management system (CMS), ...

CHANNEL PARTNERSHIPS

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to appr...

BKA Content | May 13, 2020

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...