Trada

Hootsuite | April 15, 2020

Known as leader in social media management Hootsuite is recognized as Customers’ Choice 2020 on Gartner Peer Insights. The Gartner Peer Insights Customers’ Choice Distinction is based on feedback and ratings from end...

CHANNEL PARTNERSHIPS

Relic | June 29, 2022

On June 28, New Relic, the observability company, announced the availability of New Relic Partner Stack. This partner stack is an enhanced program that expands New Relic’s commitment to cloud providers, managed service providers, channel partners, and technology partners. The stack provides New Relic’s 1,000+ global partners with training and accreditation programs, personnel support, marketing campaigns, and sales tools and resources to provide their customers with industry-leading ...

MARKETING STRATEGY

Litmus | November 15, 2021

Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...