TracyLocke

SmartBug Media | August 14, 2020

SmartBug Media® VP of Sales and Marketing Jen Spencer joins the AMP UP Digital Marketing Podcast to discuss the impact of COVID-19 on inbound marketing, and what her advice is for organizations to adjust, what organizations should do as businesses reopen, and what her takeaways are from this time....

Twitter | February 12, 2020

Twitter said Tuesday that users looking for information about the US census will see a link to the official website at the top of their search results, a tool meant to crack down on misinformation. The social network's move comes as the US Census Bureau turns to tech giants, including Facebook and Google, to combat fake news. Twitter also said that a policy that bars users from posting content that misleads others about how to participate in a civic event such as elections also applie...

Martech, Channel Partnerships

AccessWire | July 27, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q3 2023 report by Forrester Research. Zift Solutions was among the select companies that Forrester invited to participate in its Q3 2023 Forrester Wave™ evaluation, Partner Relationship Management, Q3 2023. In this evaluation, Zift Solutions...

Multi Channel Marketing, Channel Partnerships

Businesswire | August 07, 2023

When Jacuzzi® — the industry leader in premier hot tubs, swim spas, and bath and shower products — needed to revolutionize the way they do business with their extensive dealer network, they turned to SproutLoud as their all-in-one digital marketing and channel marketing solution. Facing challenges with multiple, incompatible systems, no clear visibility on Co-Op Marketing program funds or rebate dollars, low dealer adoption of digital marketing tactics, and the l...