TOTALS Marketing and Advertising

Channel Partnerships

Azul | May 27, 2022

Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries. Azul is expanding the reach, depth, support and staffing around its global partner program and ...

Cardlytics | August 04, 2020

Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the f...

Google | February 10, 2020

Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. In August 2017, YouTube on desktop was overhauled with a material design-based interface. Until now, users still had the option to toggle back and forth between the old and new design. YouTube has introduced many new features in the past few years, all of which are not available on the older desktop version. That’s why Google has decided ...

Marketing Strategy, Marketing Data

AppDirect | January 17, 2023

AppDirect, the world's leading commercial platform for B2B subscriptions, recently announced its selection as StrataCore's exclusive partner. StrataCore is a leading technology advisor specializing in cloud, security, connectivity, and data services. This partnership will support the company's future growth. StrataCore chose AppDirect as its strategic partner based on the marketplace's extensive catalog of telecom, SaaS, energy, and other products av...